Audience Research and Strategy Expert Adrian Tennant Joins Bigeye as VP, Insights
ORLANDO, FL (October 18, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has added industry veteran Adrian Tennant to its executive team as Vice President, Insights. Before joining Bigeye, Tennant served as Vice President / Director of Digital Strategy for marketing agency 22squared, and as Chief Experience Officer / Director of Research at Blue Kite Insight, an advertising and user experience startup he co-founded.
“Adrian’s expertise in audience research and using data to inform and inspire creative ideas and then test and validate them with audiences segmented in near real-time is unmatched in our industry,” said Justin Ramb, Bigeye’s President. “He has a tremendous record of success in helping leading companies reach consumers more effectively, and his skill and experience in the area of insights-led strategy are a perfect fit for what we do at Bigeye. We’re thrilled to have him join the team.”
With nearly 20 years of experience in audience research, marketing strategy, creative design, video production, and media buying and placement, Bigeye works with local, regional, and national companies in a wide variety of industries.
“Today’s digital ecosystem provides an unprecedented opportunity to embrace data to help clients achieve exceptional results,” said Tennant. “The agency’s leadership has a clear vision for Bigeye’s future—one that places consumer insights and data analytics at the heart of every engagement. I’m excited about how the use of behavioral and attitudinal insights will continue to enable Bigeye clients to achieve their business objectives and demonstrate the agency’s leadership in this field.”
Located in Orlando, Florida, Bigeye is an audience-focused, creative-driven, full-service advertising agency that crafts deeply compelling brand experiences and the strategies that ensure they reach the right people, in the right place, at the right time. The Bigeye team of creative directors, copywriters, artists, programmers and account managers works closely with clients to better understand the needs of their consumers and deliver measurable results.