Grow Your Business with an Audience Development Agency.
To maximize the results of your marketing efforts, you need the expertise and guidance of an agency that starts by developing a deep understanding of your audience and the unique challenges you face in connecting with them. Your products and services have to meet a need or solve a problem. As an audience development agency, Bigeye helps you refocus on the desires and needs of your customers, ensure your offerings remain relevant, identify growth opportunities, improve decision making, and refine your marketing strategies.
Begin Your Marketing Initiatives with In-Depth Research.
Achieve better results with the assistance of an experienced audience insights agency. Using a variety of research methodologies, including qualitative and quantitative techniques, our team leverages audience data to create custom strategies that capitalize on neuroscience, behavioral economics, and the social sciences to yield unique insights. In addition, knowing that what people say and what they actually do are often at odds, we consider both conscious and non-conscious drivers of consumer behavior using advanced methods including eye tracking and biometrics to reveal subconscious responses to branding and visual concepts.
Communities and panels are powerful approaches to research that many companies fail to take full advantage of. Coordinating research studies with short- and long-term communities of consumers, Bigeye provides deeper insights about your target audiences. Translating these customer-centric insights through the development of personas ensures consistency in marketing messages and tactics focused on increasing sales and motivating greater brand loyalty.
As an audience insights agency, we also leverage the ubiquitous nature of mobile devices as a way to gain insights. We utilize mobile research tools that enable us to better understand consumer journeys and learn how potential customers shop competing brands. Mobile-based research captures environmentally valid feedback about products and services at exactly the right moment. We can conduct qualitative studies at a quantitative scale – reaching hundreds of participants on their phones using chat technology, and segmenting respondents into groups – instantaneously, based on their answers – for further engagement and complex, A.I.-based data analysis.