Audience

At Bigeye, we use human, brand, and cultural insights to unlock strategic business opportunities for clients.

Grow Your Business with an Audience Development Agency.

To maximize the results of your marketing efforts, you need the expertise and guidance of an agency that starts by developing a deep understanding of your audience and the unique challenges you face in connecting with them. Your products and services have to meet a need or solve a problem. As an audience development agency, Bigeye helps you refocus on the desires and needs of your customers, ensure your offerings remain relevant, identify growth opportunities, improve decision making, and refine your marketing strategies.

Our Services

Bigeye is a full-service creative agency delivering maximum creativity with precision execution.

Begin Your Marketing Initiatives with In-Depth Research.

Achieve better results with the assistance of an experienced audience insights agency. Using a variety of research methodologies, including qualitative and quantitative techniques, our team leverages audience data to create custom strategies that capitalize on neuroscience, behavioral economics, and the social sciences to yield unique insights. In addition, knowing that what people say and what they actually do are often at odds, we consider both conscious and non-conscious drivers of consumer behavior using advanced methods including eye tracking and biometrics to reveal subconscious responses to branding and visual concepts.

Communities and panels are powerful approaches to research that many companies fail to take full advantage of. Coordinating research studies with short- and long-term communities of consumers, Bigeye provides deeper insights about your target audiences. Translating these customer-centric insights through the development of personas ensures consistency in marketing messages and tactics focused on increasing sales and motivating greater brand loyalty.

As an audience insights agency, we also leverage the ubiquitous nature of mobile devices as a way to gain insights. We utilize mobile research tools that enable us to better understand consumer journeys and learn how potential customers shop competing brands. Mobile-based research captures environmentally valid feedback about products and services at exactly the right moment. We can conduct qualitative studies at a quantitative scale – reaching hundreds of participants on their phones using chat technology, and segmenting respondents into groups – instantaneously, based on their answers – for further engagement and complex, A.I.-based data analysis.

Define Your Goals
Effectively with
an Audience
Development
Agency.

To ensure that you’re getting the data you need efficiently and effectively, we work with you to identify gaps in your existing first-party data, secondary information sources, or third-party data augmentation strategy. Next, we design and implement an appropriate research plan. 

Bigeye uses quantitative, qualitative, and mixed-method research approaches. Our audience development agency team defines, programs, and analyzes primary research data, then synthesizes the findings to deliver a data-driven, consumer-first strategy that’s tailored to your company and your different customers, clients, prospects, and other stakeholders. 

As an experienced, skilled audience development agency, we then translate the insights yielded by research, creating or updating your marketing plan to strategically drive growth toward your business objectives.

Ready to up your marketing game with actionable audience insights? Contact us today to talk about your opportunities.