Market Segmentation Agency

Market Segmentation Agency

Are you marketing to the right people? Go beyond simply understanding your primary target customer – increase consumer engagement and deepen brand loyalty with expert guidance from a market segmentation agency.

As the business environment gets more competitive, untapped opportunities can be surfaced by attaining a deeper level of understanding of your existing and prospective customers. To reveal potentially game-changing insights, we leverage a combination of primary and secondary data sources. As your audience segmentation agency, we’ll help you assess the common needs, interests, media consumption, and beliefs of smaller groups of your overall audience and their propensity to purchase. Then, we use this data to help you design and implement highly successful audience segmentation marketing strategies.

Why Bigeye for Your Customer Segmentation Analysis?
Here Are Just a Few
of the Many Reasons.

Reasons 1

Audience segments are not created, they’re found. Our analytical modeling surfaces the best candidates.

Reasons 2

With a deeper understanding, segmentation reveals new opportunities to crafting consumer connections.

Reasons 3

We research your customers to pinpoint how, why, where, and when they’re most willing to listen.

Engage More Effectively with Insights from an Audience Segmentation Agency.

Time, money, and effort expended on people who aren’t interested in your offerings are resources wasted. Our market segmentation agency experts help you develop a laser-like focus on the most appropriate and profitable groups within your broader audience. This enables your brand to develop meaningful connections with consumers. We use advanced modeling techniques in addition to geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation to enable the most granular targeting strategies.

Segment Your Audience Using Our Proven Approach.

Leveraging a combination of your first-party data, third-party market intelligence, and results drawn from Bigeye’s primary qualitative and quantitative research studies, we analyze multiple data points to identify cohesive market segments that demonstrate stability and long-term viability.

We then employ advanced modeling techniques to identify clear and easily distinguishable candidates for your consideration. An iterative approach ensures that we can flex the number of unique segments based on your business opportunities or established marketing requirements.

Bigeye’s approach to audience segmentation marketing facilitates cost-efficient targeting, more focused, direct messaging, and delivers better campaign results.

Our audience segmentation services help maximize your marketing ROI.

Ensure Your Marketing Evolves as Your Markets do by Working with an Market Segmentation Agency like Bigeye.

As your company and your suite of offerings grow, segments that yielded good results five years ago or even last year may no longer be producing the same return. We assess the way you’ve divided your market and help you realign those divisions to drive profits. 

If it’s been a while since you thought about the various markets that drive revenue for your business, or if this is a new concept entirely for your organization, we should sit down and talk about the value our services can bring to the table with audience segmentation marketing.

Let’s Give Your Business
a Competitive Edge.