Understanding the behavior of your customers and prospects is the key to meeting their needs. As a quantitative market research agency, Bigeye provides insights on their actions that take your marketing efforts to a whole new level.
What is Quantitative Marketing Research? Why Do I Need It?
Quantitative research companies produce structured, statistical data. Bigeye’s quantitative research strategically captures respondent information that can answer the types of strategic questions we seek answers to. These can include:
- Attributes: people’s demographic characteristics such as age, ethnicity, or gender identity
- Behaviors: what people do, such as shop, exercise, or engage in hobbies
- Abilities: people’s general or specialist domain knowledge and skills
- Thoughts: people’s attitudes, beliefs, feelings, awareness, opinions, or preferences
Understanding people multi-dimensionally is a prerequisite for successfully defining and executing your marketing strategy. Quantitative research can be undertaken in combination with primary, qualitative research studies and secondary market intelligence research.
Using Market Research to Understand Orange Auto Tag’s Customers
Orange Auto Tag Agency, the largest private tag agency in Florida, called on us to create a cohesive brand that communicates how they bring professionalism to the clerking process and exhibit real attention to detail. To completely understand the multiple audiences that use OATA’s services, we built robust user personas representing each segment.