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Marketing/Business

As I approach the end of my college career, a sense of urgency has been growing inside me. I came to the realization that I needed to get an internship that would help to “build the resume” and allow me to “gain valuable work experience”. After a couple tedious hours of online searching I came across BIGEYE Creative. I was immediately intrigued by the wit and humor flowing through their Web site. It seemed like a great fit for someone like me. So three weeks after my initial interview here I am, working diligently, the newest member to the BigEye Family.
And what a monumental first week it has been at BIGEYE Creative. I’m not going to lie I was initially nervous about this internship. I mean I have had my share of horrible jobs and was curious as to what part I would play with this company. Would I be in charge of getting coffee and addressing envelopes or would I be a valued member of the BIGEYE team?

In the past week I have been praised for cleaning out part of the of the office and attended the 2012 company retreat. The office cleaning was rough. I was pretty beat after moving boxes and file cabinets for five hours. However, what I didn’t expect was to be treated like a hero after. I mean I’m an intern, I’m supposed to do grunt work, right? Even better than all the compliments for the box moving was that it was to make room for the new employees coming in February. Which means I won’t be the new guy for very much longer. The bonuses just keep coming.

The retreat came at the perfect time for me. Being so new to the company it gave me a chance to really understand BIGEYE and get to know my co-workers. The retreat included an inspirational speaker, numerous company discussions and a trip through a very interesting museum (Wycliffe Discovery Center).

Besides the great working environment, the thing that really topped it all off was the gift that I received on Wednesday. Let it forever be known that on January 11, 2012, I was given my very own, company-issued snuggie! I didn’t plan for this perk until at least a couple of months with BIGEYE.

PS I’m officially a part of the team! No, really. Check me out on the Team page!

– Kyle

Go here to meet the rest of the incredible team!

Categories
Audience Branding Consumer Insights Strategy & Positioning


RedBull ran a series of subway ads featuring QR codes. This was not an ideal situation, considering most subways don’t provide mobile phone reception. Woops.

Continental created a QR code for its in-flight magazine. But when passengers were actually able to scan the code (before takeoff and after landing) they were directed to a pop-up window that displayed off screen.

Esquire magazine featured a QR code on the cover of one of its magazines, only to place it where the mailing label goes. Another unfortunate blunder.

To prevent one of these fails, contact us here to keep you on the right track!

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Content Marketing Creative & Production

1. Osama bin Laden’s death first leaked on Twitter. Chief of staff for former Defense Secretary Donald Rumsfeld tweeted, “So I’m told by a reputable person they have killed Osama bin Laden. Hot damn.”
2. When a cobra escaped from New York City’s Bronx Zoo in March, it soon showed up on Twitter @BronxZoosCobra, boasting about its adventures in the city.

3. From goal posts to gargoyles, people all over the world shared photos of themselves “planking” face-down on an innumerable amount of services, via Facebook and Twitter.

4. The moment Steve Jobs’ death was announced in October, social networks exploded with condolences, tributes and impromptu memorials for Apple’s founder and CEO.

5. Friday soon received an anthem of its own with the popularity of Rebecca Black’s video “Friday” that was uploaded to YouTube. The video received more than 167 million views.

Have one we missed? Let us know here!

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Content Marketing Creative & Production

On Thursday, Twitter announced it was receiving a major makeover and the implementation of Facebook-style brand pages. It seems Twitter is finally trying to shift the Twitterverse from third-party apps and back to the site itself, while drawing more users away from the business-buzzing world of Facebook Pages.
For now, Twitter has only rolled out the brand pages for corporate powerhouses like Disney and McDonald’s. The sleek new design allows businesses to customize their headers and promote a tweet of choice at the top of their timeline. Businesses will also be able to keep their mentions and @replies separate. One can assume it will only be a matter of time before brand pages will be available to the general public, as Google+ just launched its version of brand pages in October … and social networks are always keeping up with the Joneses.

The overall Twitter facelift is much more streamlined and you’ll find three new buttons at the top of the page: Home, @Connect and #Discover. The @Connect button shows your mentions and also suggests accounts you might be interested in following. The #Discover button shows you what’s trending and videos and stories based on your interests. Other features include a simpler way to embed videos and more.

For a glimpse of this Twitter overhaul, watch the video below:

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Marketing/Business

A pretty gravy infographic with lots of fun facts about Thanksgiving!

BIGEYE is home to some extra-talented designers. See what our creative team does here.

Food for thought

By BIGEYE Posted on November 16, 2011

Thanksgiving food for thoughts

 

Eat your heart out

  • 91% of Americans eat turkey on Thanksgiving Day.
  • Americans consumer 450,00 lbs. Of green bean casserole which is equivalent to 245 Statues of Liberties.
  • Americans consumer 45,000 ears of corn/acre which is equal to 6,800 football fields.
  • Americans consumer 19 million gallons of mashed potatoes which is equivalent to 2700 swimming pools filled with mashed potatoes.
  • 5,000 miles of turkeys. Americans consumer 5000 miles of turkeys which is about the distance between California and France.
  • The first Thanksgiving lasted for 3 days.

Destination Turkey

The great state of Minnesota has the most turkeys in the U.S.

The bird is the word…

There are three places, nationwide named after the holiday’s traditional meat, Turkey.

  • Turkey, Texas – 496 residents
  • Turkey Creek, La. – 357 residents.
  • Turkey, N.C. – 267 residents

There are also 16 townships around the country named ‘Turkey,” 3 of them in Kansas.

The Guinness Book of Records states that the greatest dressed weight recorded for a turkey was at the annual “heaviest turkey” competition held in London, England on December 12, 1989. It was 86 lbs.

The Amazing turkey

  • Turkeys have heart attacks. When the Air Force was conducting test runs and breaking the sound barrier, field of turkeys would drop dead.
  • A scared turkey can run at speeds up to 20 mph.
  • They can also go into flight in a matter of seconds approaching speeds between 50-55 mps.
  • A wild turkey has excellent vision and hearing. Their field of vision is about 270 degrees.

Other Random Insights

  • Turducken is a turkey stuffed with a duck stuffed with a chicken, which is become more popular in thanksgiving and originated in Louisiana.
  • 457 million pounds is the record for total U.S pumpkin production by Illinois.
  • Sarah Josepha Hale
  • Author of Mary Had a Little Lamb was largely responsible for found the national Thanksgiving Holiday.
  • Dungeness crab is common as an alternate main dish instead of turkey, as crab season starts in early November on the west coast of the U.S.
  • Thomas Jefferson thought the concept of Thanksgiving was “the most ridiculous idea I’ve ever heard.”

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Marketing/Business

The BIGEYE team is at it again. We took to the streets of Orlando again in search of social media wisdom. The answers we found and the people we met were nothing short of colorful! Watch this video and you won’t regret it.

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Marketing/Business

Biggie and the rest of us here at BIGEYE Creative care about you, your well-being and your happiness. Therefore, we decided to scratch the normal blog topic on marketing and social media this time, and direct our attention to something more appropriate for the fast approaching, holiday season – a healthy diet and your physical fitness. We’re going to mix it up a bit with some creative, fun and helpful tips to keep your health and fitness regime on track during the holidays.
Now we know we aren’t experts, per say, on health and fitness – and Biggie isn’t exactly one to talk – but we do know creative and research better than anyone out there.

So, throw on your workout clothes, tie your sneakers and grab your water because it’s time for Biggie’s Holiday Boot Camp!

In order to be happy, you must feel good about yourself; and to feel good about yourself, you must live a healthy life. So, cut out those boring, tedious workouts and get motivated to stay in shape by watching TV Guide’s number one ranked, most popular show, Dancing with the Stars. As the show grew in popularity over the years, so has dancing as a form of exercise. Many observe the amazing transformations contestants undergo throughout the competition and use it as motivation to stay in shape and embrace a healthy lifestyle.

Dancing possesses both physical and mental health benefits that are often overlooked. It’s a great, unique form of exercise that’s fit for all ages, and provides a fun social environment. More so, it supplies the essential cardio of a workout, helping you lose weight and stay toned and fit. Some other benefits of dancing include: the increase of energy, stamina and strength, posture and coordination, lowering blood pressure, cholesterol and the risk of heart disease, strengthening bones – and many more.

As we all know, what you eat is equally important as your physical activity. Take for example, oranges. “Why oranges,” you ask? What’s unique about oranges, other than the fact that they’re one of the most popular fruits in the world, is that they’re essentially available year round – not common for most fruits. However, interestingly enough, they have similar health benefits of dancing. Like dancing, oranges help lower blood pressure, cholesterol and the risk of heart disease, and provide many beneficial vitamins and nutrients.

Oranges are rich in Vitamin C and B1, potassium, calcium and antioxidants. These vitamins and sources of nutrition help the body during physical activity, such as dancing. Oranges are rich of vitamin C, containing 69 milligrams, which helps lower cholesterol. Potassium provides muscle energy, helps control heart rate and balance fluids in the whole body, which is beneficial for activities like dance. The vitamin B1 provides energy and is also known to be supportive of proper heart function. Last, the calcium in oranges helps to strengthen bones, similar to the benefits of dance.

Lending a helping hand, we wanted to provide you with a jump-start to staying on track this holiday season. This QR code will link you to a free, online food diary that provide weight loss tools such as a calorie counter, an exercise log, reports to keep you motivated and a weight loss forum. With this, your summer physique will last you throughout the long holiday season. Enjoy!

 

To keep up on our progress, visit our website here!

Categories
Audience Consumer Insights Content Marketing Creative & Production Motion Graphics Video Production

Illuminate the way you connect with your audience. Create a short and fun video, aka “splainer,” to engage and inform your viewers. Here’s a splainer we created for Illuminate – a children’s health and wellness blog by Arnold Palmer Hospital. Check out the blog for more of our handiwork!

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Content Marketing

Check out more of the creative things we offer.

 

 

 

 

 

 

 

 

 

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Marketing/Business

The last few weeks have been a blur of deadlines, presentations and website launches at BIGEYE. It’s times like these that have the office operating in turbo mode. It’s time like these that define an agency.
Everyone on the BIGEYE team felt the pressure of quickly approaching deadlines, presentations and launches, and the office was noticeably quieter. But between the long periods of keyboard tapping and mouse clicking, were the sounds of ping-pong balls slamming, champagne popping and the occasional outburst of a popular rap or Rebecca Black song (given the day the of the week).

Celebrating milestones and working with a team of genuinely great people, allows BIGEYE to shine under pressure. Where some agencies may let the stress of tight deadlines get the best of them, the BIGEYE team has an uncanny ability to grow stronger relationships, produce Eye-catching work and, really, enjoy the process.

It’s not uncommon for an agency to have a ping-pong table or some other piece of equipment that screams, “our agency is fun.” But how often do the employees get to use it? I’ve been at BIGEYE for almost a year, and I can honestly say that this is one agency where what ya see is what ya get. Awesome work is accompanied by awesome people. People who aren’t afraid to engage in a ping-pong tourney, belt out a Rebecca Black song or toast to a job-well-done after a hard week’s work.

We take our work seriously, but not ourselves. And that’s what makes every day feel like “FRIDAY, FRIDAY …”

We can’t lie, we’re pretty fun.