Author: bigeyeuser

Digital Targeting Services Media & Analytics

Post date June 10, 2011

Disposable to Uploadable 1200x600 c default

Let’s think back to the days of disposable cameras and film rolls. In order to develop pictures we had to drive to the local convenient store or supermarket. After the pictures were developed, we would discover only half the batch of pictures were decent enough to keep. Finally, we would bring them home to cut and paste (no Ctrl+C, Ctrl+V functions allowed) to our favorite scrapbook or photo album. Sound exhausting? Maybe that’s because we’ve gotten used to the instant gratification of digital and mobile photography.
Ever heard of the term “mupload?” You won’t find this term in any ordinary dictionary. It was created by the online social world, meaning “mobile upload.” A simple click of a button on a mobile camera phone and your photo is instantly uploaded to the internet.

There are a ton of apps that have jumped on the mupload bandwagon. Instagram is one such app and it allows iPhone users to remotely upload, edit and share their photographs on social networks. Your friends, your family, the world, the online community or whomever you chose can see what you see at almost that exact moment. The internet is now your favorite scrapbook and you can cut and paste your pictures digitally to create a personalized portfolio of your memories as they happen.

So where does your instant artwork go? Online image and video hosting websites hold your photos on giant servers, commonly referred to as the elusive “cloud.” These websites then allow you to create your customized account to archive your gallery of memories. Flickr, Twitter and Facebook are just a few of the leaders in the online image industry.

The world of photography is changing. Businesses are now utilizing these websites to connect with their target markets, share photos, events and memories, build brand personality and increase brand awareness.

Want an example? Check out what the BIGEYE team is up to on our Flickr, Twitter and Facebook. In fact, market your business and engage your clients through your own image portfolio. We’d be happy to help you create you an online masterpiece. Contact us at info@bigeyecreative.com or 407.839.8599.

Media & Analytics Search Engine Optimization

Post date June 2, 2011

Dont ‘Like Facebook 1200x600 c default

If you’re tired of reading your friend Amy’s thousandth status update about her son’s potty training progress, you’re not alone. But Facebook is about so much more than TMI status updates, how many “friends” you have and photos of college kids making bad choices. Eighty percent of ComScore’s U.S. Top 100 Websites have established a strong company presence for their brands on Facebook. Here are a few reasons why you should too.
Let’s start off with the obvious: it’s a marketing tool to more than half a billion people. According to Facebook, 50 percent of its active users log on to the site every day. Digitalbuzz Blog found that more than 1.5 million local businesses have their own Facebook pages, and more than 20 million people become fans of pages each day. In fact, the average user becomes a fan of at least four pages and writes about 25 comments each month. Furthermore, those who use Facebook on their mobile devices are twice as active as non-mobile users. And we all know how many smart phones are out there nowadays. Facebook has clearly proven itself to be the prime location to get people discussing and checking out businesses around the world. So what are you waiting for? It’s time to get more people talking about you. The public is interested in you and likes to be heard, but it’s your job to show them you’re listening.

Which brings us to reason No. 2: Facebook allows people to get engaged in your company. Every time you post an update, comment on someone else’s post or “like” a comment, you’re showing your audience that they’re important to you and reminding them you’re there. Encourage your fans to tag themselves in your photos, create contests for them to participate in (such as fun trivia), or reward them for “checking in” to your company. The more fans you can get, the higher Search Engine Optimization (SEO) you receive for your name. And yes, for those keeping count, that’s reason No. 3.

If you have a Facebook page, it automatically gets indexed on Google, increasing your SEO. By including all of your information under the “Info” tab on your Facebook page (city, state, address and zip code, etc.), you’ll optimize local searches on the Internet. In the same regard, all of the information inserted in the Company Overview, Description and Mission fields will optimize your company name in product searches. You can add as many keywords dealing with your business as possible to heighten your SEO. This is done by captioning your photos and videos, adding descriptions to your event postings and allowing a discussion forum. If you pack everything you can with those key phrases, all of that information will be made available on search engines. The more your fans are involved in your page, the higher your SEO becomes. It’s basically like telling Google you’re pretty important.

But it doesn’t stop there. (Are you ready? You’re going to really like this one.) When used correctly and frequently, Facebook has been proven to increase businesses’ ROI. Take Lance Armstrong’s LIVESTRONG organization for example. According to Social Media Examiner, LIVESTRONG appointed a full-time social media employee in 2009 and raised a record-breaking $10.8 million for their charity — even with the troubled economy. In fact, more than 60 percent of LIVESTRONG’s website traffic is due to its social networking sites.

So be proactive and use this marketing technique to your advantage. We’d love to help. Whether it’s incorporating your branding into your Facebook, YouTube or Twitter page design, maintaining your status updates, or developing a social media campaign, we love this stuff. Give us a call at 407.839.8599 or contact us at info@bigeyecreative.com to learn more.

And while you’re at it … why not Like us on Facebook?

Creative & Production Motion Graphics

Post date June 1, 2011

Digital Life Today Tomorrow 1200x600 c default

Below is an infographic illustrating the significant changes that our online lives could experience in just four years:

Go here to read more infographics about advertising today!

Marketing/Business

Post date May 27, 2011

My BIG Break

Many people say to cherish your college years because it’s the best four years of your life. Without a doubt, my experience at Florida State University was jam-packed with unforgettable experiences, new endeavors, embarrassing moments and of course, tons of new skills and knowledge. As I walked across the stage at graduation (without tripping), I felt accomplished to say the least. I now have a degree from the College of Business, with majors in marketing and finance and a minor in communications.
But was that enough? Nope, not for me. I was ready to take on the professional world and start my career, but after tons of sent resumes and uninspiring interviews I felt a little helpless. That is, until I found an opportunity through my big sister from my sorority, Nicole, new employee/previous intern at Covenant Communications. I researched the Orlando advertising agency and found that it was straight up my alley and something I wanted to pursue. After I met with Justin, and after Nicole put in a few good words, I was offered the internship.

That brings me to today. After a couple weeks as an intern I’ve had quite a unique experience and I already find myself at home, literally (the office is a converted house). Because we are in downtown Orlando, a prime location for pedestrians to stroll around Lake Eola, we see many random activities outside of the office. From people walking on stilts, to a lady walking around with a hula hoop around her waist, we just never know what the next day’s entertainment will be. Aside from the strange activities and sightings we see on pretty much a day-to-day basis, BIGEYE Creative has been a rewarding place to work. The team has been more than welcoming. As a close-knit group, we get to know each other during office lunch dates, shuttle launches (well, sort of) and whatever reason we think of to have a celebration.

Since Covenant Communications was in the final stages of re-branding to BIGEYE Creative when I came onboard, I immediately started working on proofing website copy and creating developer documents. Soon enough it was D-day. I helped Nicole set up the BIGEYE launch party. The “step and repeat” was a hit, the catered lunch was delicious and Biggie caught almost every pedestrian’s eye. All we needed was a red carpet and people would have thought we were premiering a movie.

I also had the chance to meet several clients during my time here, and I’ve noticed the great relationships we have with them. This close rapport and one-of-a-kind work environment makes this internship a ten out of ten, and it’s only the third week.

So, shout-out to Nicole! As my BIG, you always have your EYE on my best interests. I’m excited to be a part of the team at BIGEYE Creative and I’m ready to learn more.

We would love for you to join this BIG tight nit family as well, contact us here to learn more about us!

Branding Identity Messaging Naming & Architecture

Post date May 26, 2011

Whats in a Name

I don’t know about you, but here at BIGEYE we’re pretty glad the rapture didn’t happen. For the past few months we’ve been immersed in the rebranding process, and it’s finally paid off. We’d like at least a few months to enjoy the fruits of our labor. October should be just fine.

Marketing/Business

Post date May 18, 2011

Why Automobile Marketers Must Understand Mom Marketing 1200x600 c default

Below is an infographic that explains the increasing size of the mobile market and the importance of mobile marketing in order to reach these consumers.
Mobile marketing and tagging.

Check out more of what our creative team has made here!

People are spending more time on their mobile phones than ever before. This new marketing world consists of terms like smartphones, SEO, mobile sites, geolocations, and social marketing. As marketers we have to understand these new types of consumers and how best to reach them. Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant messages. Learn the state of mobile marketing in the following infographic, brought to you by Microsoft Tag. What is the size of the mobile market? Of the world’s 4 billion mobile phones in use. 1.08 billion are smartphones and a whopping 3.05 billion are SMS enabled. (950 million are not SMS enabled) How fast is mobile internet growing? By 2014, mobile internet should take over desktop internet usage. How has usability changed?Because of the increasing use of mobiles, their versatility is always growing. One half of all local searches are performed on mobile devices. Mobile tags provide more product information like comparison shopping offers than traditional barcodes. 86% of mobile internet users are using their devices while watching TV. How are coupons used on mobile devices? Mobile tags can serve up coupons that can be redeemed instantaneously in store. 29% of mobile users are open to scanning a mobile tag to get coupons. How much do people use their mobile phones. On average Americans spend 2.7 hours per day socializing on their mobile device. That’s over twice the amount of time they spend eating, and over ⅓ of the time they spend sleeping each day. And 91% of mobile internet access is to socialize compared to 79% on desktops. What do people use their mobile phones for? Games 61% Weather 55% Maps/Search 50% Social Networking 49% Music 42% News 36% Entertainment 33% Dining 25% Video 21% What is the state of social and mobile marketing. Over ⅓ of Facebooko’s 600 million + user base uses Facebook Mobile. 50% of them use Twitter Mobile. 200 Million YouTube views occur on mobile devices per day. 30% of smartphone owners accessed social networks via mobile browser. Women ages 35 to 54 are the most active group in mobile socialization. Scan this Tag to watch a video about Microsoft Tag.

Marketing/Business

Post date May 16, 2011

First Class Seats to the Shuttle Launch

The BIGEYE Team excitedly ran to the corner of Summerlin and Washington this morning to watch the space shuttle Endeavor’s last launch, only to be blinded by the sun glaring through a thick blanket of clouds. Not to worry, we knew our friends in the Twitterverse would have our backs.
As we returned to the BIGEYE house feeling a bit defeated, @StefMara was flying thousands of feet above us and had a VIP view of the launch. With ninja-like reflexes, she whipped out her phone and caught this momentous event on camera. And thanks to social networks like Twitter, we were able to share in her priceless experience.

Social networks are not only changing the way people socialize and receive news, but also, in this case, how they share out-of-this-world experiences.

See the video @StefMara shared with the world from up in the air!

To see what we’re up to today, stay up to date here!

Audience Branding Campaign Creation & Development Consumer Insights Content Marketing Copywriting Creative & Production Messaging Strategy & Positioning

Post date May 15, 2011

Ben Jerrys Twitter Treats 1200x600 c default

Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause.
On May 14, in honor of World Fair Trade Day, Ben & Jerry’s asked Twitter users to donate their spare characters to raise awareness of Fair Trade. They created a user-friendly application that allows people to type tweet whatever they’d like and automatically fills in the remaining unused characters with a Fair Trade message and hyperlink. So, if your tweet is only 20 characters, Ben & Jerry’s will immediately fill in a 120-character message about Fair Trade for you … and they might even throw in a link or hashtag too.

Once your message is created, you simply click the “Tweet It!” button, and your Fair Trade message is sent off to Twitter for all of your followers to see. It takes two seconds (depending on your typing skills), and spreads awareness for Fair Trade around the world. Not to mention, it leads people to Ben & Jerry’s as well. Promoting a cause through your company is always admirable, but Ben & Jerry’s showed us how to make it clever and fun too. We think they deserve two thumbs up for promoting themselves and a good cause in a cool, non-garish sort of way. Don’t you?

To learn how to effectively incorporate twitter into your campaign, contact us here!

Creative & Production Insights Website Development

Post date May 6, 2011

The Myth of the Page Fold 1200x600 c default

What is the fold? This is a reference to the upper half, or above the fold, of the front page of a newspaper which is considered to be premium space.

Adaptable Creative Creative & Production Insights

Post date May 3, 2011

Honeysuckle A Bright Idea for Print in 2011 1200x600 c default

For those who saw The Devil Wears Prada (c’mon boys, you know you loved it), believe Miranda Priestly when she tells Andy:
“That sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually Cerulean … That blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the fashion industry when, in fact, you’re wearing the sweater that was selected for you by the people in this room.”

In 2000, Pantone LLC, the world’s leading color authority, decided Cerulean would be the color of the year. It made its way through fashion shows, interior decorations and graphic designs. No doubt, we caught a glimpse of Cerulean every day in the year 2000, whether in passing on a billboard, in the Target Home Furnishings section, or in Macy’s clothing department. Pantone’s Color of the Year affects our daily lives. Ms. Priestly was right (she just forgot to mention that Pantone plays an influential role in the colors designers incorporate into their pieces), so why not embrace it?

Over the past 10 years, Pantone has chosen colors like Fuchsia Rose (2001), Aqua Sky (2003) and Sand Dollar (2006) as the colors of the years—each varying in only pinks, blues and yellows, oddly enough. So it comes as no surprise that 2011’s choice is none other than the vibrant, rosy-colored Honeysuckle. That’s right, we said rosy. We thought Honeysuckle was an orangey-yellow, too.

According to Pantone, Honeysuckle’s dynamic red and pink tones encourage us to push beyond the escape and “meet the exhaustive challenges that have become part of [our] everyday lives.” It’s vibrant and uplifting, sure to bring confidence and liveliness back into our world; and it’s about time. Get ready to see Honeysuckle in weddings, bedspreads, commercials and so much more. Pops of this playful pink are about to start showing up everywhere, so how are you going to utilize it?

Color can affect us both physically and emotionally, according to Kate Smith from Sensationalcolor.com. Vibrant pinks like Honeysuckle can increase blood pressure and encourage action and confidence. It’s the color of happiness, often reminding women of the lightheartedness of their youth, according to TK person. We see pink as an international symbol of hope in the fight against breast cancer. But it’s not just a feminine color. The Japanese associate the color with masculinity, symbolizing fallen Samurai of the past in the annual blooming of the cherry blossom trees. Any chance you’re craving sweets after all this pink talk? It’s been said to do that too.

In search of a color palette to best represent your brand? Our creative team possesses the expertise to assist you in finding your perfect match – contact us today to schedule a consultation!

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