What is Brand Naming? Why Do I Need It?
Have you ever looked at a brand name and been unsure how to pronounce it? Or, Googled a product name and scrolled through hundreds of results showing similarly named offerings? These kinds of naming mistakes aren’t just unfortunate, they can be fatal in our hyper-competitive business climate. Watching a business with tremendous potential struggle or fail completely simply because of a poor company or product name choice drives home the importance of working with a leader among brand naming companies. A brand name’s length, syllable count, pronunciation, memorability, and web domain availability are just some of the criteria we consider as a naming agency. We also think about how well a particular name reflects your company history, product and service offerings, brand story, industry, and geographic location. There are many boxes that must be checked before a name makes our short list.
Brand Naming Agency Creates and Launches New Skincare Company
Luma & Leaf is a new Direct to Consumer skincare brand that leverages the best in clean, plant-powered active ingredients to provide gentle and effective solutions that restore skin to its most healthy and luminous state. To break out in the crowded skincare market, we launched a fun and playful brand with messaging that communicates our core belief throughout all touchpoints that everyone deserves to look and feel their best.