What is Brand Positioning? Why Do I Need It?
Does your brand have a personality? Your brand’s personality should help you engage your target market and differentiate your company from competitors. You do that through well-defined messaging that’s used consistently whenever and wherever your company “speaks.” Our brand positioning services include developing creative, strategic, and engaging messaging to accurately portray your brand.
Brand messaging strategy is a form of shorthand. It’s what your customers and prospects adopt from your website and marketing materials, and use when they talk about your company and your offerings. Our brand messaging services help you create that shorthand so that you can guide the conversation even when you’re not a part of it.
Brand Positioning Agency Creates and Launches New Skincare Company
Luma & Leaf is a new Direct to Consumer skincare brand that leverages the best in clean, plant-powered active ingredients to provide gentle and effective solutions that restore skin to its most healthy and luminous state. To break out in the crowded skincare market, we launched a fun and playful brand with messaging that communicates our core belief throughout all touchpoints that everyone deserves to look and feel their best.