Audience Analysis

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Hispanic Heritage Month

Celebrating Hispanic Heritage Month, Bigeye insights interns Camila Swanson and Jorge Sedano reflect on their own experiences as multicultural consumers. Including candid interviews with friends and family members, the team examines influencer marketing and how Hispanic consumers are depicted in ads. We hear why ads on Spanish-language media can be more memorable, and the ways Hispanic consumers most commonly retain their families’ cultures and traditions.

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The New Chameleons: Consumers Who Defy Categorization

Demographic segmentation is the foundation of traditional marketing – but does it still work? A consumer behavior psychologist and professor of marketing, Michael Solomon discusses his book, “The New Chameleons” highlighting fundamental shifts in terms of how we think about customers. Michael explains generational differences, targeting “markets of one”, and predicts which consumer behaviors accelerated by the COVID-19 lockdowns and economic changes will persist post-pandemic.

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Resurrecting Retail with Doug Stephens

Doug Stephens is an internationally recognized retail futurist. His new book, Resurrecting Retail, explores the challenges today’s big-box retailers face from online giants like Amazon and niche, direct-to-consumer brands. We discuss how retailers are responding with innovative, immersive shopping experiences that bring customers back to physical stores. Doug identifies the emerging technologies that will shape the future of shopping for the remainder of this decade and beyond.

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Best Buyer Personas with Adrienne Barnes

This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.

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Everything You Need to Know About Living in Austin, Texas

Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County.  Located nearly …

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What an Audience Analysis Agency Thinks About True Crime

What kind of people like true crime podcasts, documentaries, and articles? Learn how a brand personas agency views true crime fans. Everybody’s heard the old adage that says crime doesn’t pay, especially in the long run. Plenty of stories about the eventual fates of criminals prove the saying true in some sense. They often end …

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Demystifying the DINK Demographic for Creating Brand Personas

The DINK demographic usually has more time and money to spend on themselves, so it’s worthwhile to explore the dual-income, no-kids market.  Everybody has heard of the Gen Z, Gen X, Millennial, Baby Boomer, and Greatest Generation. However, the DINK demographic, short for Dual Income and No Kids, has now entered marketing lingo. Since any audience …

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CPG Brands: Who Makes Household Decisions in Families?

When it comes to CPG brands, determining the likely marketing audience should be listed at the top of any marketing plan. Find out who decides what to buy. As one of the first steps to develop a marketing plan, a CPG marketing agency will conduct audience research. Obviously, they need to learn as much as …

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Putting the Persona in Persona-Based Marketing

If you want to understand your audience, identify their pain points and win them over, persona-based marketing is critically important.  Know Your Customer — it’s the First Commandment of Marketing. It’s also the reason why persona-based marketing is so critically important for modern brands. Without identifying who your customers are, you can’t understand what motivates them, identify their pain …

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