Inclusive Marketing Special
To coincide with this month’s Bigeye Book Club selection, a special episode featuring previous podcast guests’ ideas and advice about inclusive marketing.
Audience Analysis
Toward Net Zero with MyCarbon
The consequences of climate change are evident globally. It’s clear that action needs to be increased to achieve the goals of the Paris Agreement. Our guests today are innovators working in an emerging marketplace focused on carbon reduction. Dr. Toby Green is the co-founder and director of MyCarbon, and Dr. John Whittle is the director …
What Your Employees Need and Can’t Tell You with Melina Palmer
Discussing her new book, guest Melina Palmer is on a mission to help brands and employees do greater things by leveraging the power of behavioral economics.
Inclusive Marketing with Jerry Daykin (Encore)
Jerry Daykin is a recognized expert in inclusive marketing, and explains the benefits of reflecting all consumer groups in advertising – both on-screen and off.
Marketing Research With Cindy Casper
Cindy Casper is a seasoned consumer marketing researcher and the Principal of boutique consultancy, Casper Insights. Cindy discusses how her career in marketing research began with ad effectiveness testing and explains the role that secondary, syndicated data can play. We discuss Cindy’s innovative approach to customer segmentation and the creation of authentic personas for collegiate clients. Cindy also shares her go-to tool for results analysis and data visualization.
Marketing Metrics With Christina Inge
Christina Inge is the author of this month’s Bigeye Book Club selection, Marketing Metrics, and discusses making better marketing decisions based on data.
Just Like Family with Dr. Andrea Laurent-Simpson
Most owners regard their pets as family members. In this encore, Dr. Laurent-Simpson explains what the new “multispecies family” means for petcare brands.
Retail Trends in 2022 with Ksenia Newton
Making a return visit to Bigeye’s podcast, our guest this week is Ksenia Newton of Brandwatch. Ksenia explains how she triangulates different sources of data, including social listening, to derive fresh consumer insights about shopping behaviors in-store and online. Ksenia shares insights from her recent Brandwatch reports and makes some predictions about how inflationary pressures …
Hispanic Heritage Month
Celebrating Hispanic Heritage Month, guest hosts Camila Swanson and Jorge Sedano lead this week’s podcast focusing on multicultural consumer insights.
Bigeye Book Club – Using Behavioral Science in Marketing
Nancy Harhut is the author of this month’s Bigeye Book Club selection, Using Behavioral Science in Marketing, and discusses how to drive more leads that convert.