Bigeye Book Club: Myths of Branding
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month’s Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
Consumer Insights
The Creator Economy with Nick Wolny
The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.
Conducting a Brand Audit with Dana Cassell
Bigeye’s senior strategist Dana Cassell joins us to kickstart the new year and our ninth season of the podcast. Dana discusses the importance of auditing all a brand’s assets and explains Bigeye’s five-step process. Learn why brand audits start with internal branding, move to external branding, and need to incorporate customer experience. Dana offers advice on determining which KPIs managers need to monitor to track a brand’s health. Link to free audit guide in the show notes.
The Content Fuel Framework (Encore)
Qualitative researcher Jon Cohen joins us to explain why we can’t trust what people say – and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths – leveraging insights to develop more imaginative creative ideas and compelling communications.
Asking for Trouble with Jon Cohen
Qualitative researcher Jon Cohen joins us to explain why we can’t trust what people say – and how their answers can lead us astray. Jon shares invaluable lessons learned from his career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths – leveraging insights to develop more imaginative creative ideas and compelling communications.
Retail Disrupted E3: Brand Choices
The third in a special series of podcasts reflecting consumer insights from Bigeye’s national study, Retail Disrupted. In this episode, we identify the factors that most influence consumers’ brand choices and look at COVID-19’s impact on people’s attitudes toward recycling, upcycling, and sustainability.
Revealing Deeper Consumer Insights with Projectives
Projective techniques are powerful consumer insights tools – but are often misunderstood. Our guests, Dr. John Whittle and Nigel Roth share ways in which projectives can uncover consumers’ deepest motivations, responses, and how they really feel about brands. We discuss real-world case studies and hear recommendations on how and when to use different projectives. A fascinating dive into techniques that encourage participants’ imagination, expression, and free association.
Retail Disrupted E2: Shopping Technology
es of podcasts reflecting consumer insights from Bigeye’s national study, Retail Disrupted, looks at the role that smart speakers and displays play in consumers’ shopping behaviors.
Inspiring Green Consumer Choices
While many people profess a desire to help fight climate change by engaging in more sustainable behaviors, there’s often a gap between people’s expressed intentions and their actual behaviors.
Celebrating 100 Episodes of In Clear Focus
For our 100th episode, we catch up with previous guests to discuss DTC advertising and insights from Bigeye’s new report, Retail Disrupted.