Consumer Journey Mapping

Experts in sustainable development, retail, innovation, and consumer behavior explore the challenges and opportunities for marketing sustainability. We discuss topics including the shift to a purpose-driven economy, the advertising industry’s impact on carbon emissions, and ways in which brand marketers can influence eco-friendly consumer choices with verifiable claims. To receive a 25 percent discount on books published by Kogan Page, use promo code BIGEYE25 at KoganPage.com.

Using consumer brain data, Kevin Keane discusses how to improve brands’ creative effectiveness, and why sonic assets enhance memory encoding and activation.

IN CLEAR FOCUS guest Josh Bernoff, author of Build A Better Business Book, shares expert advice on how to plan, write, and promote an impactful business book.

Guidance on developing creative and impactful sustainability marketing with Solitaire Townsend, author of The Solutionists: How Businesses Can Fix The Future.

Emmanuel Probst of Ipsos on Assemblage: The Art and Science of Brand Transformation and how contextual brand tracking can inform more strategic brand marketing.

Exploring the rapid adoption of Artificial Intelligence in marketing, we revisit conversations with recent guests, including Katie King, Renee Hartmann, Nick Wolny, Dave Kaye, Paul Sloane, Rohit Bhargava, and Martin Oxley. Conversations examine the ways in which AI is being used in sales and marketing, retail, consumer research, translation, and content creation with relevant examples and case studies. Links to the books mentioned in this episode are provided in the transcript.

Richard Bambrick of Bamboozled discusses evidence-based marketing strategies, distinctive brand asset testing, and unique methods of measuring brand health.

Martin Oxley, managing director of buzzback, discusses the ever-evolving world of consumer market research and how Dolly Parton inspired a playlist for ESOMAR.

Listen in to the second part of our conversation with Jenni Romaniuk about her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.

Jenni Romaniuk, Associate Director of the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.