Consumer Journey Mapping

DaveKaye S10E11 1200x675 1

Using Mobile Ethnography for Consumer Insights with David Kaye

Expert Dave Kaye talks about his love for qualitative research. Dave discusses his mobile-based ethnographic research platform, Field Notes, which allows researchers to capture consumers’ lives through their smartphones using video, photos, text, and screen recording features. We also explore some case studies and talk about how Dave’s business, Peek Content, guarantees high-quality videos for …

Using Mobile Ethnography for Consumer Insights with David Kaye Read More »

SoniaThompson S10E8 1200x675

Inclusive Marketing Encore with Sonia Thompson

Sonia Thompson is a recognized expert on inclusive marketing. In this encore episode, Sonia shares her experiences as a Black woman that led her to notice how brands and retailers struggled to engage people who didn’t fit into what has been considered mainstream. Sonia discusses the success of Rihanna’s Fenty brand and Target’s focus on co-creating with Black employees and suppliers. Sonia also addresses common misconceptions about the Black community and representation in ads.

Scroll to Top