Look Alike Modeling

Use lookalike modeling to find new customers with similar traits to your current ones. Read on to explore how it can improve your marketing efforts. As a business owner, have you ever wished you could clone your best customers?  Modern business tech has not advanced quite that far yet. You can’t exactly duplicate your existing …

Using Lookalike Modeling to Attract New Customers Read More »

Has a friend ever asked you what you think of their new girlfriend and found yourself at a loss for words because she looks exactly like their ex? You’re not alone. The reason is that people are predictable. As humans, we tend to gravitate toward what is familiar. People who share our values and trends that …

Why your business should care about lookalike targeting Read More »