Audience

biometric research

Using Biometric Research to Measure Customer Reactions

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Biometric research can help measure and evoke responses from customers. See how a market research company helps you understand customers with biometrics. Biometrics refers to measurements and calculations of human features and behaviors. Most people still associate commercial biometrics with security, like thumbprint and facial recognition readers. Yet marketers already use this technology not only to measure …

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market research online communities

Why Market Research Online Communities Make Sense

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For qualitative research companies, market research online communities provide an efficient, flexible, and robust tool for generating consumer insights. These days, people connect online with each other and with the companies that they patronize. That’s one reason why a qualitative marketing research agency may suggest using online communities to gain a deep understanding of customers. …

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What an Audience Analysis Agency Thinks About True Crime

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What kind of people like true crime podcasts, documentaries, and articles? Learn how a brand personas agency views true crime fans. Everybody’s heard the old adage that says crime doesn’t pay, especially in the long run. Plenty of stories about the eventual fates of criminals prove the saying true in some sense. They often end …

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consumer insights

A Serious Consumer Insights Perspective on Silly Content

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Marketing levity for consumer insights marketing: Humor can help mitigate bad press, explain serious issues, and of course, attract a willing audience. During these days of rising health, political, and economic concerns, plenty of people can use a laugh. As many respectable and completely serious doctors and scientists have done before, Clarity Clinic even says that humor can provide …

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Demystifying the DINK Demographic for Creating Brand Personas

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The DINK demographic usually has more time and money to spend on themselves, so it’s worthwhile to explore the dual-income, no-kids market.  Everybody has heard of the Gen Z, Gen X, Millennial, Baby Boomer, and Greatest Generation. However, the DINK demographic, short for Dual Income and No Kids, has now entered marketing lingo. Since any audience …

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cpg brands

CPG Brands: Who Makes Household Decisions in Families?

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When it comes to CPG brands, determining the likely marketing audience should be listed at the top of any marketing plan. Find out who decides what to buy. As one of the first steps to develop a marketing plan, a CPG marketing agency will conduct audience research. Obviously, they need to learn as much as …

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airline marketing

How Can Airlines Win Back the Public’s Trust After COVID-19?

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Airlines need to focus on gaining and maintaining the public’s trust in the wake of COVID-19. These marketing tactics can help airlines reach that goal. Even when compared to many other industries, the coronavirus crisis has hit airlines particularly hard. Airline research from Reuters shows that seat capacity for international flights has dropped to half when compared …

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quantitative qualitative marketing research

Quantitative Vs. Qualitative Marketing Research

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You can split marketing research techniques into two basic types — quantitative and qualitative research. Read on to learn the differences between the two. Quantitative research relies upon objective numbers, statistics, and hard facts. In contrast, qualitative user research seeks to explore more subjective questions, such as feelings and motivations. Your deep understanding of the …

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Using Lookalike Modeling to Attract New Customers

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Use lookalike modeling to find new customers with similar traits to your current ones. Read on to explore how it can improve your marketing efforts. As a business owner, have you ever wished you could clone your best customers?  Modern business tech has not advanced quite that far yet. You can’t exactly duplicate your existing …

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Why Marketing Intelligence is Essential For New Business

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In order to succeed, you must understand that you don’t operate your company in a vacuum that only contains you and your customers. Competitive marketing intelligence refers to gathering data about business competitors and your overall market. Not only does this kind of information help you understand direct competitors, it also gives you insights about …

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