Consumer insights marketing can help you understand your audience’s motivation, perspective, and behavior so you can discover more opportunities. As a business owner, you probably think you know your customers pretty well. You might be right, but these days, you need to go beyond some general demographics in order to obtain true consumer insights. Beyond …
Get to Know Your Customers with Consumer Insights Marketing Read More »
Mapping the customer experience journey will let you visualize and gain insights about the steps customers take when they interact with your business. As an online business marketer, you can think of a customer experience journey as a description of each person’s behavior as they interact with your website. As a typical map helps you …
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Marketing can be defined as all the different activities that are involved in making products available to satisfy the needs of the customers, while at the same time generating profits for the manufacturers and distributors. It is a complex process and it involves the following: Designing a product that meets customer specifications which many need …
Teamwork is an Essential Part in Marketing Communication Read More »
Advertising is all about making a product or service known and this service is usually accomplished by the individual himself or by a marketing agency. Having the passion and creative talent to build and manage an advertising agency is one thing, however to stay in business; you have to learn how to market your advertising …
How to Market Your Advertising Agency and Who to Target Read More »
If you want to understand your audience, identify their pain points and win them over, persona-based marketing is critically important. Know Your Customer — it’s the First Commandment of Marketing. It’s also the reason why persona-based marketing is so critically important for modern brands. Without identifying who your customers are, you can’t understand what motivates them, identify their pain …
Audience targeting can help you identify who your ideal customers are and help you create relevant and resonant marketing messages. Few things are sadder than wasted potential — and that applies to both people and products. If you build a great product or service and can’t get it in front of the right audiences, your …
Four Audience Targeting Strategies for Your Product Read More »
You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …
In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …
Transmedia Storytelling as an Effective Theme Park Marketing Strategy Read More »
Making predictions is a risky business. In 1994, the Rand Corporation — a famous quasi-governmental think tank long-celebrated for their strategic prognostication — confidently predicted the following: “During the 21st century, those houses that don’t have a robot in the broom closet could have a live-in ape to do the cleaning and gardening chores. Also, the use of …
Connecting the Dots: The Trends That Will Shape 2020 Read More »
If you aren’t taking advantage of the power of brand video, then you’re ceding an important edge to your competitors. Here’s what you need to get started. Let’s say you’ve got an exciting new product and you want to introduce it to consumers in the most impactful way possible. How would you go about it? If …
