Cultural Insights for Brand Strategy with Whitney Dunlap-Fowler
Whitney Dunlap-Fowler discusses cultural insights’ in marketing, emphasizing multicultural understanding and AI’s impact on consumer research.
Audience
Key Digital Marketing Collateral to Engage Rental Prospects
Marketing collateral gives property owners the means to communicate their brand messages and provide more information to potential customers. Think of print pieces like business cards, brochures, and floor plans. In contrast, digital collateral puts this messaging online, casting a much larger net than passing out flyers or face-to-face appointments with each prospect. The Value of Digital Collateral for Multifamily Housing Zillow found that …
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Marketing in Regulated Categories with Kim Lawton
Guest Kim Lawton discusses marketing in regulated categories, her roles at Inspira and Enthuse, and aiding women entrepreneurs through the Enthuse Foundation.
Story-Driven Marketing with Jarie Bolander
Jarie Bolander discusses story-driven marketing, the power of narrative in business, and transitioning from engineering to entrepreneurship.
Organic Social Media with Jenny Li Fowler
MIT’s Jenny Li Fowler discusses social media management and her new book, “Organic Social Media,” with top tips for social media strategy and content creation.
The Truth About Pricing with Melina Palmer
Melina Palmer discusses pricing psychology and her new book, ‘The Truth About Pricing,” exploring customer value, dynamic pricing, and low pricing pitfalls.
Near Future Laboratory with Julian Bleecker
Julian Bleecker of Near Future Laboratory joins us for the second discussion about how Design Fiction can help us imagine harder and envision possible futures.
Design Fiction with Julian Bleecker
Julian Bleecker discusses the development Design Fiction, a practice he pioneered for imagining future scenarios through the creation of tangible artifacts.
You Can’t Make Money From A Dead Planet with Mark Shayler
Mark Shayler discusses his book, “You Can’t Make Money from a Dead Planet” about profitable sustainability, the circular economy, and combating climate anxiety.
Better Brand Health with Jenni Romaniuk (Encore)
Jenni Romaniuk, Associate Director, the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.