Forget a 15% tip … how about a 35% increase in restaurant guest visits? According to Loyalogy, top loyalty cards and program provider, that’s the expected uplift many restaurants enjoy when they introduce loyalty programs to their marketing mix. Discounts, point systems, loyalty cards, keychains, apps, social media offers, and memberships are just a few …
Why people live to eat (and are getting rewarded for it) Read More »
Whether guests visit your destination to stay in rustic, canvas yurts under the stars, or pay premium prices to be wined and dined by celebrity chefs and sommeliers — everyone is looking for something that fits their tastes, needs, and lifestyle. Persona marketing helps tourism and hospitality brands define their target audiences and set themselves …
Why persona marketing is the key for your tourist destination Read More »
Social listening is one of those magical, marketing buzzwords that seems to hold the key to customer information, new sales, and social engagement. But what is it? Whether you’re a new digital marketer or a seasoned business owner, understanding social listening (and knowing how to use it) can be a powerful tool in your toolbox. We know that …
Hello from the other side: What is social listening? Read More »
We all know that staying competitive in the digital world means staying on top of new marketing trends, knowing when the latest SEO changes are taking place, and trail blazing new opportunities. But, if you are trying to focus on a more elderly market or targeting senior marketing initiatives, it’s important that you use market …
What do you do when your audience ISN’T millennial? Read More »
Has a friend ever asked you what you think of their new girlfriend and found yourself at a loss for words because she looks exactly like their ex? You’re not alone. The reason is that people are predictable. As humans, we tend to gravitate toward what is familiar. People who share our values and trends that …
Why your business should care about lookalike targeting Read More »
Tourism analytics are a real asset for tourism-based businesses. Data can help you understand seasonal trends, know what your competition is doing, and support your customers’ purchase and planning process. Everyone has suggestions on what to track, what tools are best, and how to link it to your business insights. The good news is, there …
The only four things you need to know about tourism analytics Read More »
View more of BIGEYE’s creative infographics. Understanding Generation Z By BIGEYE Posted on October 19, 2016 The New Kids on the Block This is their turf: They are the first generation of digital natives. Use an average of 5 screens: smartphone, TV, laptop, desktop, and iPad. Fenced in generation: This generation values privacy, preferring social …
We can appreciate that some tourism marketers are hesitant to fully embrace augmented reality. It has the power to change the industry as we know it. And while we don’t buy into the most seemingly farfetched fears that we might end up in a Matrix-like world in which humans experience their world from behind a …
Augmented reality check: How AR will change the tourism industry Read More »
Today, the Durham Bulls are opening up their iconic baseball field to avid Pokémon hunters hoping to catch the elusive pocket monsters that are taking over the world (and our lives). The Bulls will charge people just to walk in the door in hopes of finding small digital creatures lurking around the field, and anticipate …
The marketer’s quick and dirty guide to Pokémon Go Read More »
It’s definitely a challenging time to be working in healthcare.There are political pressures – and competing agendas – to expand or undo the insurance structure. Along with increases in billing, every insurance provider requires their own rules and paperwork, and regulations are constantly evolving regarding the best practices for discussing or sharing patient information. On the brighter side, there …
4 reasons why digital advertising matters in healthcare marketing Read More »
