MyTelescope – Share of Search Analysis with Carl Klevbo
Carl Klevbo of MyTelescope on share of search as a metric to assess brand awareness, forecast market dynamics, and reflect the impact of brand-building media.
Audience
Buyer Persona Institute with Jim Kraus
Jim Kraus of the Buyer Persona Institute explains how a qualitative research method, the Five Rings of Insight, informs Buyer Personas to improve marketing.
Stop Asking For Logos with Alex Santiago
Award-winning creative strategist and MAIP mentor Alex Santiago discusses humanizing brands, multicultural advertising, and his book, “Stop Asking For Logos.”
From Marginal to Mainstream
Consumer insights from Helen Edwards and “From Marginal To Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes – and How to Get There First.”
Future Cultures with Scott Smith and Susan Cox-Smith
Scott Smith and Susan Cox-Smith of strategic foresight consultancy Changeist are co-authors of “Future Cultures: How To Build A Future-Ready Organization Through Leadership.” Scott and Susan explain the practice of applied futures and how to be better prepared for a range of potential futures by embracing creative thinking and innovative methodologies. Listeners receive a 25 percent discount on “Future Cultures” at KoganPage.com by using the promo code BIGEYE25 at checkout.
What Are the Most Popular New Apartment Amenities?
Even multifamily apartment complexes in high-demand areas generally experience lots of competition. Indeed, these complexes often offer similar rental rates, apartment sizes, and standard amenities. Savvy property managers can consider offering valuable and less-common amenities to stand out from the crowd of cookie-cutter apartments. Valuable amenities mean a complex doesn’t have to compete by price and may even have a chance to earn extra …
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ProofAnalytics.ai with Mark Stouse
B2B marketing expert Mark Stouse discusses how his platform ProofAnalytics.ai supports decision-making and shares leadership insights from his upcoming book.
Connected Packaging with Jenny Stanley
Examining how smart packaging enhances CPG brands’ digital engagement, marketing, and sustainability messaging with connected packaging expert Jenny Stanley.
Hispanic Heritage Month Special
Bigeye intern and guest host Miguel Zarzuela explores Hispanic identity, the history of Hispanic Heritage Month, and how to avoid common Hispanic stereotypes.
Pairzon with Lewis Rothkopf
This week’s guest is programmatic media expert Lewis Rothkopf, CRO at Pairzon. Without relying on third-party cookies, Pairzon’s customer data platform facilitates precise audience targeting for omnichannel, DTC, and physical retailers. Lewis explains the importance of first-party data and how Pairzon’s platform tracks consumer actions after ad exposure. We also discuss the role that machine learning and AI play in Pairzon, illustrated by real-world examples and case studies.