Banking

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4 Innovative Banking Moves Bank Marketers Can Admire

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In an age of aggressive fintech marketing and consumer uncertainly, banks need to work harder to deliver innovative solutions and marketing messages. Tight budgets, changing consumer behavior, disrupted markets, and fierce competition from aggressive fintech marketing companies forced rapid transformation across the financial industry. Of course, the coronavirus pandemic encouraged banking to accelerate some of …

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How Fintech Marketing Turns the Unbanked into Bank Customers

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Banks have an opportunity to grow by serving millions of unbanked and underbanked people. Get fintech marketing insights to the unbanked and learn how to attract them. In 2017, the FDIC ran their last survey of unbanked and underbanked Americans. Unbanked refers to the 8.4 million American households that do not rely upon banks or credit unions at all. This …

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COVID-19 User Behavior and the Impact on Financial Marketing

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After recent increases in mobile and online banking, financial marketing should now focus on an adjusted message and technology in these changing times. The COVID-19 pandemic spread quickly and left a grave impact on worldwide economies and societies in its wake. As part of the fallout, paid search behaviors have also shifted abruptly and dramatically. …

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Better Content Marketing for the Financial Services Industry

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Banks and other financial services need an edge to stay competitive. Here’s why content marketing can help them better connect with prospective customers. Banks and credit unions are hardly celebrated for their innovation or mastery of digital tools. There’s a reason for this: The industry is by nature conservative, and it is also constrained by …

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How to Create Environmental Branding for a Bank

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If you’re not embracing environmental branding for your financial institution, you’re missing out on a key piece of the overall marketing puzzle. Companies in the retail sector have long leveraged the power of the branded environment (incorporating an organization’s brand and the distinctive characteristics of that brand into the interior and/or exterior design of its …

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What Cryptocurrency Means for the Conventional Banking Sector

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Bitcoin is disrupting the banking sector by creating enormous interest among institutional investors, creating a need for smart FinTech strategy for brands. 2018 was a tough year in the cryptocurrency space, as the value of Bitcoin tumbled from $20,000 to below $4,000. 2019, however, has been a different story, with the market rebounding and cryptocurrencies …

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Connecting the Dots: The Trends That Will Shape 2020

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Making predictions is a risky business. In 1994, the Rand Corporation — a famous quasi-governmental think tank long-celebrated for their strategic prognostication — confidently predicted the following: “During the 21st century, those houses that don’t have a robot in the broom closet could have a live-in ape to do the cleaning and gardening chores. Also, the use of …

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Creative Marketing Ideas for FinTech Companies

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The FinTech space is responsible for some of the most exciting tech innovations in recent years. But has their marketing been as compelling and innovative? The FinTech space has given us an extraordinary number of new products and services.  Square has changed the way we pay for meals, goods, and services. Venmo allows us to …

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How Banks Can Win Through Creative Marketing

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Banks face a significant marketing challenge. Long valued as steady, reliable institutions, they need to show consumers today that they can be innovative organizations as well.  Ask most people what they think about banking, and they’ll say that it’s a necessary service, but one that hasn’t really changed much through the years. That perception is …

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Top Strategies for Credit Union Marketers in 2020

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While credit unions are almost universally admired, many consumers are still unclear on their benefits. Here’s what credit union marketers need to know. Credit union marketing comes with a significant built-in advantage: Most consumers are predisposed to like and trust credit unions. This, in turn, means they are primed for smart marketing and advertising messages.  …

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