Identity

brand identity

Find Your Brand’s Voice With Brand Identity

Before you can present a cohesive brand image that allows your company to communicate with a singular brand voice, you must determine and develop your company’s unique brand identity. Even seasoned business leaders and marketing professionals can get a bit lost when it comes to the complexities of branding methodology and contingent content marketing processes. …

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Learn the Brand Benefits of Transmedia Storytelling

In marketing, “transmedia storytelling” is a trendy buzzword. Marketers have often proclaimed the benefits of placing much of their advertising-driven focus on telling a compelling “story,” but what is actually represented by the story itself may be a bit hazy. That’s where the marketers at your favorite marketing agency in Orlando come in – we’ll …

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Frequently Asked Questions on Brand Messaging

Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …

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The Consumer Experience: Brands Overpromise and Under-Deliver

A brand strategy agency is imperative to building a brand that has its own identity and doesn’t fall into the stream of overpromising and under-delivering. You don’t have to run a brand strategy agency to understand the importance of the customer experience. Creating a personal connection with audiences through meaningful experiences is the gold standard …

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How to Build Trust Through Community Bank Marketing

Leverage the unique opportunities of a small bank to drive effective community bank marketing strategies that will turn your small branch into big business. Many agencies and marketers like to think that finance is a big mystery—an animal all its own with completely different rules. In some ways it is, but in most ways, it …

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Want Your Next Marketing Campaign to Be Great? Demand Originality

Take a stance alongside a creative brand consulting firm to strategically place you at the intersection of originality and personality. The phrase “there’s nothing new under the sun” is pretty old itself — it’s the source is the Book of Ecclesiastes. Yet that ancient proverb is still relevant today, as it’s also the lament of …

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A Comprehensive Guide to Marketing Services

If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …

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5 Secrets to Authentic Branding in an Era of Declining Trust

A generation ago, authenticity perhaps wasn’t a key strategic goal for your typical marketing firm or brand story agency. That’s not because it isn’t important; it’s simply because yesterday’s audience was less wary and more trusting. Survey after survey shows that Millennials and Generation Z are more skeptical of ads than older demographics. This development is …

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Does Your Brand Talk About You? Use a Brand Story Agency

Human beings are natural storytellers. From our earliest days, we’ve shared stories, shaped myths and passed them down through each generation, using them to explain, entertain and educate. The most successful brands understand how important a great story is to public perception — which is one reason why working with a specialized brand story agency is often the best move. By developing a …

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You Need More than a Logo, You Need a Brand Development Company

You’ve got a cool company name. You’ve got an eye-catching logo. From a branding perspective, your company is good to go, right? Not so fast! You’re only just getting started. Brand definition is about much more than a name and a logo. In fact, at our brand development company we advise all our clients — …

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