Identity

3 Questions to Ask Yourself When Creating Brand Preference in Moms copy 1200x600 c default

3 Questions to Ask When Creating Brand Preference in Moms

For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the …

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Three Personal Branding Tips To Inspire Your Branding

It hits all of us at some point – the latent feeling that we’re missing something, lacking inspiration in the work that we’re doing. Maybe it’s because we spent all night up with our sick children, or it might be because we’re burned out on the day-to-day minutia of running a successful business. Even though …

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How To Make An Awesome Impression

Branding Strategy Tips That Make an Awesome Impression

If you have any sort of introverted qualities, you probably understand that it can take quite a bit of work to muster up the courage and energy to take that first meeting or introduce yourself to someone new. According to the team at our Florida advertising agency, the first impression you make on a person …

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Six Ways You Should Revamp Your Personal Brand in 2014

Here at BIGEYE’s Florida ad agency, we spend a lot of time working with brands to help them define their voice and vision. We strategize every day, with the goal of implementing ideas and technologies that help connect brands with their audiences. But as the year begins, we think it’s important to remind our readers …

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Why Follow-for-Follow Creates an Inauthentic Brand Experience

Outside of social media marketing, I hear it everywhere.  “Follow me, and I’ll follow you back!” and advice suggesting that a Twitter user follow every one of their own followers.  Usually, this is the type of thing said by motivational speakers, life coaches and other types of people who don’t truly understand marketing. To some …

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Up Close and Personal Creating a Campaign Around Your Brand Identity

Part II – Creating a campaign around your brand identity

Once you’ve figured out your brand identity, it is essential to determine how to move forward with a campaign that strategically addresses your target consumer.  While the types of campaigns you can run are as varied as the types of businesses themselves, you can use some of our tips to help you design something that …

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Building brands by storm: The real mad men

The real Mad Men are long gone, but they’ve planted fertile seeds in the ever-evolving processes of advertising. Famed founder and former CEO of world-renowned BBDO, Alex Osborn, brought brainstorming to the ad world as the building block from which great ideas were born. Initially phrased “to think up,” Osborn employed this creative thought cauldron …

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Attire in the workplace: To suit up or not to suit up

One of the many benefits of employment in the Florida advertising industry (post “Mad Men” era) is that “casual Fridays” apply to nearly every day of the week—as long as clients aren’t scheduled for meetings or visiting the office. Coming from a previous work environment where suits were the norm, this was an adjustment for …

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Ideas Process Umbrella Drinks

Ideas + Process = Unlimited Umbrella Drinks For Days

A lot of people are enjoying a well-deserved summer vacation. The vacation you are enjoying probably started with the simple question: Where to go? Do you want an adventure experience or a more relaxing getaway? After a little location research, most of us dust off the calculator to match our budget to a location. Then …

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