Category: Implementation

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Branding Identity Implementation Naming & Architecture
Building brands by storm the real mad man 1200x600 c default
Building brands by storm the real mad man 1200x600 c default

The real Mad Men are long gone, but they’ve planted fertile seeds in the ever-evolving processes of advertising. Famed founder and former CEO of world-renowned BBDO, Alex Osborn, brought brainstorming to the ad world as the building block from which great ideas were born. Initially phrased “to think up,” Osborn employed this creative thought cauldron as a way of generating bigger, better and more brilliant ideas for BBDO clients. His philosophy followed that if two heads are better than one, then 20 heads would lead to gold mines.
Orlando advertising agencies, and creative shops worldwide, still utilize brainstorming techniques to generate winning campaigns today. In addition to bringing otherwise untapped objectives to the table, brainstorming sessions strengthen teams within the workplace. They foster camaraderie and a true sense of belonging amongst coworkers. Encouraging your group to develop big ideas from inklings promotes a fearless well of inspiration to fill the air. People stop holding back and the notion that “there are no bad ideas” begins to take over.

A look back in advertising will show us that bad ideas do exist, however. We’ve seen them launch and we’ve watched them crumble, as we’ve quietly said to ourselves, “what were they thinking?” Chances are they were thinking… together, but not thinking together. They may have all been in the room, but they all weren’t on the same page. Concepts that start without direction can lead a team to the endzone with a well-developed campaign. But if a plan is not in place before the team hits the table, your chances for success decrease dramatically.

  • Define specific objectives.
  • Do your research.
  • Set a time limit – and don’t go a minute over schedule.
  • Keep an open mind and listen to everything that is said.
  • Give everyone a chance to chime in.
  • Encourage participation
  • Narrow it down and walk away with a few agreed upon concepts to build upon.

Most importantly, bring your pad and paper and be ready to write down anything that comes to mind. The most successful ideas have come from the strangest places, so don’t be shy and enjoy the ride. Depriving yourself of other people’s ideas will only limit your brand’s potential. It may be your baby, but sometimes it truly does take a village to raise a child.

Contact us today to help build your brand!

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Branding Implementation
Finding the right creative florida agency 1200x600 c default
Finding the right creative florida agency 1200x600 c default

Not every Florida advertising agency is a creative marketing agency. In fact, some agencies simply focus on traditional marketing efforts, like developing commercials, billboards and newspaper ads. They may be more focused on creating a catchy slogan and eye pleasing format that they are thinking outside of the box. However, not all Florida advertising agencies that work like this are right for your business. If your business is highly creative, it may be best to hire a creative marketing agency rather than a traditional one. BIGEYE Creative has an long history of working both creative and traditional marketing campaigns.

What is the Difference Between a Creative Marketing Agency and a Traditional One?

A creative marketing agency, like BIGEYE, will come up with different, more ‘out of the box’ ideas. This Florida advertising agency may focus on a whisper campaign, which is mainly based on work of mouth by a group of individuals. A creative marketing agency may advertise in unusually places or use different mediums besides television and newspapers, to gain consumers who don’t spent a lot of time watching TV or reading.

Why Should I Hire a Creative Florida Advertising Agency Like BigEye Creative?

If you are marketing a creative product, or one that is more artistically focused, it is important to hire a Florida advertising agency that is creative. These companies can come up with a marketing plan that will be specific to your niche and won’t focus on traditional means. If you are marketing a book, a creative marketing agency may complete a book trailer to post on Goodreads or organize author interviews. A traditional marketing agency may not deal in such matters.

How Do I Find a Creative Florida Advertising Agency?

Generally, the company will advertise the fact that they are creative marketing agency, however, don’t take their word for it. Ask for a list of prior clients to see what kind of experience they have. Take a look at their prior marketing campaigns to see if there is a correct one for your business. If your company is creative, then you need to choose a Florida Advertising Agency that is just as creative.

Contact us today to see if we could be the right fit for you and your company!

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Branding Entertainment Implementation Strategy & Positioning
Music and Advertising A marriage that withstands the test of time 1200x600 c default
Music and Advertising A marriage that withstands the test of time 1200x600 c default

We all know that the music industry is constantly changing. From records, to 8 tracks, CDs to MP3s, music will continue to evolve and keep up with the ever-changing forms of technology. One constant that remains is the use of music in the advertising industry. Whether you hear a jingle on the radio or the chorus to a pop song in a commercial, advertisers will always use music to influence the emotions and preferences of their audience.
Why would an advertisement want to use music to promote their product or tell their story? In some cases it’s to provide some type of entertainment along with the ad and keep the viewer’s interest piqued. In other situations, an advertiser may use music specifically popular with their target demographic. An even simpler example is using a top-of-the-charts song to associate a brand or product with something that is already popular.

Here are some examples of different ways music influences advertising and in some cases the advertising industry influences music.

Many advertisers will work with independent bands and emerging artist by featuring their songs in their ads. The television commercial is the new music video. This isn’t a new concept, however. During the 2000s Apple was using new artists to promote their products.

Advertising also has an effect on music. By having the opportunity to get their music in front of a much larger audience than ever before, some independent bands will find success by having their music used in ads. For example, “We Are Young”, by the band Fun had a number 63 hit. After being featured during the Super Bowl for a Chevy ad the song made it quickly to number 3 then spend a few weeks at number 1.

In the case of the famous 1971 “Buy the world a Coke” ad, “I’d Like to Teach the World to Sing (in Perfect Harmony)” a song created by the advertisers was written. The song become so popular it was re-recorded by The New Seekers as a full-length song and became a hit record reaching number 1 in the UK and 7 in the U.S.

You can’t discuss music in advertisements without the jingle. Fun fact: This jingle was written by Barry Manilow.

http://youtu.be/X2QnG3DwVW0

The way music has become available by so many different means recently (Spotify, Amazon, iTunes, Pandora, etc.) is also being recognized by the advertising world. Which is why one popular way to grab the attention of potential smart phone consumers is to showcase music within the media players.

Music has consistently influenced the advertising world and as of more recent, the advertising world influenced the music industry. Where do you think the relationship between music and advertising will go in the future?

Written by, Sarah Hall ~BIGEYE Creative, Designer

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Branding Implementation Strategy & Positioning
Should America undo some of its buttons and take advertising cues from the French 1200x600 c default
Should America undo some of its buttons and take advertising cues from the French 1200x600 c default

A few months ago, I visited Belgium and France. I was born and raised in that part of the world, so my trip was a mix of personal and pleasure. During my stay, I was reminded of how shocking and powerful advertising can be in Europe compared to the States.
French agencies are bold and quite fearless. They’re not afraid to use sex, violence and innuendo to broadcast their client’s uniqueness. In fact, these tactics sell products best there.

I admire the unrestraint of the French—their unbothered attitude, their love for life, art, and food—oh, how I miss the food! These attributes of the culture are translated into French consumerism.

Don’t get me wrong, some of the best advertising in the world comes from the U.S., but there’s something about French advertising that often seems more powerful and creative. I think this is because brands and agencies in the U.S. are often slowed down by the need to please everyone, in effect, stifling creativity.

Brands are less apt to take risk in the U.S. compared to France—for good reason. Maybe our society just isn’t ready for the boldness yet. Living advertising legend Luke Sullivan said, “We are culture tweakers… We ride the waves and currents of popular culture… We play in popular thought.” This couldn’t be truer. As advertising professionals, we need to tap into the mindset of our consumer and understand their wants and needs—and also their limits. We need to be great listeners and answer with advertising that speaks to them.

Okay, so back to France. I want to go over some of the great ads that I saw while I was there. These examples capture everything that’s great about French advertising—seduction, shock, drama, and entertainment; head turning images and provocative headlines tell it like it is. I hope you enjoy this collection!

The first ad I saw was at the Brussels airport. It is quite provocative… I don’t think we would ever see this at the Orlando International Airport:

I saw this commercial in France. It’s about drinking and driving. This commercial was played so many times on so many channels. Is it shocking or eye opening? Both? What would be the reaction if played on prime time here in the States?

Billboard I saw in France featuring a very famous French anorexic model:

 

This is an amazing and shocking ad featuring a famous model with a missing arm. The headline translates to: “Look into my eyes… I said my eyes. So that disability is no longer a handicap.”

 

What about this ad for United Colors of Benetton that I have seen many versions of during my trip?

 

French AIDS Prevention. The headline reads “Aids Makes Us Equal.” So powerful!

 

Could you ever imagine McDonald’s running an LGBT television commercial here in the United States? Maybe—just maybe—they’d run it in a targeted LGBT publication, but this commercial was running on prime time TV in France.

I hope you enjoyed this collection of French advertising. There’s more to come! So what do you think? Will we ever get to this high level of shock and acceptance here in the U.S.? I would love to hear your thoughts.

Written by, Carine Carmack  – BIGEYE Creative, Art Director

 

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Branding Environments Identity Implementation Marketing/Business
Attire in the Workplace To Suit or Not to Suit 1200x600 c default
Attire in the Workplace To Suit or Not to Suit 1200x600 c default

One of the many benefits of employment in the Florida advertising industry (post “Mad Men” era) is that “casual Fridays” apply to nearly every day of the week—as long as clients aren’t scheduled for meetings or visiting the office. Coming from a previous work environment where suits were the norm, this was an adjustment for me, but one that didn’t take very long to settle into. I found that being comfortable in your work environment actually does wonders for productivity. I actually feel that we work harder and better in less “stuffy” clothing.
Just look at other successful companies out there today, like Facebook and Google. These Fortune 500 companies embrace comfortable, casual attire. When you’re comfortable, you’re more relaxed and more open to new ideas, creativity, and innovation. It’s a win-win for employer and employee.

However, there is a time and a place for business attire. I was once told by one of my mentors in the industry that when dressing for meetings, one should dress in attire that embodies the “feel” of the client or their industry. For example, if you’re meeting with an upscale law office, professional dress would be expected. But if meeting with an artist, jeans and a blouse are appropriate.

Either way, my advice would always be to put your best foot forward when meeting clients and business associates. Just think about it—You wouldn’t show up to a wedding in jeans and a t-shirt (well – most weddings), or a graduation ceremony in board shorts and a tank. So why risk showing up to a business meeting in a sundress and sandals only to learn you’re the most casual one in the room? There goes your credibility… and your confidence!

Ultimately you’ll only look as good as you feel. No matter what you’re wearing, there’s nothing worse than constantly tugging or messing with your clothes while in a meeting, whether it’s casual or not. Make sure your attire fits and is comfortable. Self-confidence is more visible to others than you might think!

I truly appreciate the casual dress code in the advertising industry, but I firmly believe, regardless of your trade, that if you want to make the best impression and represent your company in the highest of lights, business attire is a sure bet. Save the jeans and t-shirts for those days when you know you’ll only be seen by your coworkers or when pulling an all-nighter at the office.

What do you think about casual office attire in the advertising industry? Share your thoughts below.

Written by, Sandra Wilson –Account Manager at BIGEYE Creative