The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …
Transmedia Storytelling as an Effective Theme Park Marketing Strategy Read More »
In marketing, “transmedia storytelling” is a trendy buzzword. Marketers have often proclaimed the benefits of placing much of their advertising-driven focus on telling a compelling “story,” but what is actually represented by the story itself may be a bit hazy. That’s where the marketers at your favorite marketing agency in Orlando come in – we’ll …
Learn the Brand Benefits of Transmedia Storytelling Read More »
Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …
The authentic arms race: A competitive route that can only be won by working with a branding agency to help position your messaging genuinely. You don’t need to run a branding agency to understand that consumers crave authenticity. Given that most of us are continually bombarded with advertising and marketing, it’s natural that we seek messages …
How Brands are Winning Over Customers by Being Genuinely Authentic Read More »
Prepare for an emotional overload! Work with a brand development company to help craft an ad that pulls at the heartstrings and connects consumers. Any good brand development company knows that emotional resonance is one of the keys to great advertising. If you can move someone emotionally, there’s an excellent chance you’ll be moving some …
Warning: This Blog Post May Lead to Cuteness Overload Read More »
It is not difficult to understand why consumers respond to a personal connection, as the evidence is overwhelming. Consider the persistent power of word-of-mouth advertising, for example. Today’s companies can create an extraordinarily sophisticated and insightful marketing campaign — support this campaign with bleeding-edge technological tools — and still lose a customer, simply because she was given a different …
Warm Messages, Cold Devices: Branding Authentic Digital Connections Read More »
People who are interested enough in your products or services to sign up to receive your emails are often just one small step from becoming customers (if they aren’t already). Consequently, the size of your email subscription list is a good measure of your marketing success. Is it the only measure? No… quality counts, too. …
Leverage Brand Messaging Services to Increase Email Subscriptions Read More »
You’ve got a cool company name. You’ve got an eye-catching logo. From a branding perspective, your company is good to go, right? Not so fast! You’re only just getting started. Brand definition is about much more than a name and a logo. In fact, at our brand development company we advise all our clients — …
You Need More than a Logo, You Need a Brand Development Company Read More »
Social stories have only been available for a few years, but as a brand positioning agency, we quickly recognized their marketing potential. Today, our expert storytellers use social stories to put a relatable human face on the clients we work with. Humanizing an organization makes it much easier for potential customers to develop a strong …
Advice on Social Media Stories from a Brand Positioning Agency Read More »
