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Color theory’s critical – but often hidden – role in marketing

If you haven’t thought deeply about the relationship between color and branding, a quick look around any retail environment will be an eye-opener. Consider the rich red tones used by Coca-Cola, the warm pink hues of Victoria’s Secret, or the bold green colors used by BP. Color theory within the context of advertising and marketing …

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Integrate transmedia storytelling into your brand story

Transmedia storytelling is a powerful tool that integrates marketing and entertainment across channels to deepen fans’ connections with the narrative. More simply put, transmedia storytelling helps bring entertainment to life. It uses a popular story – usually, a movie, television show, novel, or trend – and expands it from its channel of origin (e.g., television) …

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Differentiation and retail consumer packaged goods design

With great packaging, comes great power. We may have butchered the Spiderman quote just a bit, however when referring to retail consumer packaged goods design, these truly are wise words for a brand to live by. When analyzing consumer behavior, and contemplating the all-important psychology behind a buying decision, it might seem relatively obvious, but prospective …

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What goes into the beauty of a brand’s social campaign

Looking back at ad campaigns with lasting impact, one could safely gauge that the past year-and-a half has undoubtedly been that of taking an honest look in the mirror (naturally, pun intended) through judgment-free eyes – at least that’s been the mantra according to Dove. From the brand’s “Real Beauty Sketches” to the short video …

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Using the Benefits of Luxury Industry Branding To Your Advantage

If you work in the luxury market, chances are you know something about branding. You know how important it is for the brand to know its customer inside and out, and to use this knowledge to continue to build and sell products or services that create a meaningful experience for those indulging in aspirational lifestyles. …

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3 Questions to Ask When Creating Brand Preference in Moms

For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the …

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How to Create Great Sharable Content

How to Create Great, Shareable Content For Your Business

In today’s world, it’s fairly common to find marketing materials filled with boring ad copy, mundane graphics, and subpar information. Companies are obsessed with producing content, without much regard for what the content actually entails. Don’t go on Facebook and see what brands find passable for “content.” Creating great content (content marketing) takes time and …

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Why your brand should consider developing an app

Why Your Brand Should Consider Using App Development

It’s a new year, and people around the country are working hard to keep their resolutions. Be it trying to smile more, have more fun or save money for that big vacation, resolutions are typically admirable goals that, if reached, can grant more positivity and joy to a person’s life. At our advertising agency, we …

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