Technology is moving at a phenomenal pace. Technologies we thought would never die are now obsolete, and the items that are here to stay have gotten fundamentally better in the past couple of decades. The emergence of a technology-driven era shows no signs of stopping anytime soon. Long ago, advertisers were responsible solely for creating …
What Do Don Draper and Thomas Edison Have in Common? Read More »
When the producers at Viacom did some market data on their viewers, they discovered an interesting insight. Moms would often put their children in front of the television to watch shows on Nickelodeon while they cooked, cleaned and did chores around the house, anytime between the hours of 5 p.m. and 10 p.m. These mothers …
How to Market to Moms: Night Time is the Right Time Read More »
I’m not always one for resolutions, but this year sees more reasons for change. In 2012, we saw what a major role social media and digital strategy played in the presidential election – many people have gone on the record to say that one of the primary reasons for Romney’s defeat was the lack of …
New year, New plan: Resolve to revamp your strategy in 2013 Read More »
Once you’ve figured out your brand identity, it is essential to determine how to move forward with a campaign that strategically addresses your target consumer. While the types of campaigns you can run are as varied as the types of businesses themselves, you can use some of our tips to help you design something that …
Part II – Creating a campaign around your brand identity Read More »
People who love their brands have an emotional attachment to them that’s almost impossible to match. Give an Apple enthusiast a Samsung Galaxy to play with, and watch him politely decline to try the $700 phone. Whether it’s Target for reliability and quality, Neiman Marcus for luxury goods, or JetBlue for affordable airfare, people stick …
Branding discussion: Developing a brand persona – Part I Read More »
If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …
What makes a social media campaign so successful? Read More »
The real Mad Men are long gone, but they’ve planted fertile seeds in the ever-evolving processes of advertising. Famed founder and former CEO of world-renowned BBDO, Alex Osborn, brought brainstorming to the ad world as the building block from which great ideas were born. Initially phrased “to think up,” Osborn employed this creative thought cauldron …
If you’ve been following Twitter (no pun intended), then you already know that the company is on the cutting edge of innovative concepts for brands and marketers. Marketing experts latched on to the benefits of Twitter when it first began blossoming into popularity in 2006, and have maintained real-time communication with fans and allies through …
New Twitter profile pages help brands spell #success Read More »
Not every Florida advertising agency is a creative marketing agency. In fact, some agencies simply focus on traditional marketing efforts, like developing commercials, billboards and newspaper ads. They may be more focused on creating a catchy slogan and eye pleasing format that they are thinking outside of the box. However, not all Florida advertising agencies …
Finding the right creative Florida advertising agency Read More »
We all know that the music industry is constantly changing. From records, to 8 tracks, CDs to MP3s, music will continue to evolve and keep up with the ever-changing forms of technology. One constant that remains is the use of music in the advertising industry. Whether you hear a jingle on the radio or the …
Music and Advertising: A marriage that withstands the test of time Read More »
