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I don’t know about you, but here at BIGEYE we’re pretty glad the rapture didn’t happen. For the past few months we’ve been immersed in the rebranding process, and it’s finally paid off. We’d like at least a few months to enjoy the fruits of our labor. October should be just fine.

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Audience Branding Campaign Creation & Development Consumer Insights Content Marketing Copywriting Creative & Production Messaging Strategy & Positioning

Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause.
On May 14, in honor of World Fair Trade Day, Ben & Jerry’s asked Twitter users to donate their spare characters to raise awareness of Fair Trade. They created a user-friendly application that allows people to type tweet whatever they’d like and automatically fills in the remaining unused characters with a Fair Trade message and hyperlink. So, if your tweet is only 20 characters, Ben & Jerry’s will immediately fill in a 120-character message about Fair Trade for you … and they might even throw in a link or hashtag too.

Once your message is created, you simply click the “Tweet It!” button, and your Fair Trade message is sent off to Twitter for all of your followers to see. It takes two seconds (depending on your typing skills), and spreads awareness for Fair Trade around the world. Not to mention, it leads people to Ben & Jerry’s as well. Promoting a cause through your company is always admirable, but Ben & Jerry’s showed us how to make it clever and fun too. We think they deserve two thumbs up for promoting themselves and a good cause in a cool, non-garish sort of way. Don’t you?

To learn how to effectively incorporate twitter into your campaign, contact us here!

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Branding Campaign Creation & Development Creative & Production Insights Strategy & Positioning

In traditional advertising, the advertising campaign is usually limited to particular geographical regions or spaces. With the internet, the scope seems to be endless and a greater potential of becoming a global brand. If you are able to handle goods and supply them across the globe in a reasonable amount time, you are likely to have a customer from there. The reaches are almost without limits and are only limited by your own ability. The synchronization of payment methods through credit cards has made serving remote communities even easier.

Focused Internet Marketing

There is evidence to show that over 60% of people that buy an article or service online made some effort to search for the product or service beforehand. Therefore if you know the possible customer profile for your goods, you can target your advertising efforts to the sites that they are likely to visit. Creating your site with relevant keywords will make the site come up in targeted search by the users. Therefore the person that sees your product is possibly someone that is already interested in what you are offering and he will be more likely to convert.

Quicker Conversion Times

One of the greatest advantages to internet marketing is that the conversion time is far less than the conversion time for traditional advertising campaigns. One of the reasons for this short conversion time is that it is easier for the user to react to the advertising message in internet advertising. Most of the time, the advertising itself is a link to the product page and a user is able to buy with a few clicks.

More Product Knowledge

With traditional advertising such as TV and Radio, there is not enough space to explain to the user what the good or service is really about and what advantages they might get from using the good or service. With internet advertising, the interested user can click on the advert, search for information about the good or service and then make up his mind whether to buy or not. It is easy to inform the client without the use of your own time and effort. More over the client can get enough information and buy without spending time in traffic to visit your store or depot as in a traditional setting.

More Cost Effective

Internet advertising generally has lower entry level fees than traditional advertising methods. If you have the time and with some effort, there is a great deal that an entrepreneur can usually accomplish in terms of advertising without incurring costs.

You are able to restrict your advertising by a certain amount each day on advertising platforms which is a great thing for your budget. Moreover, there are some internet campaigns that will only charge you for activity. That is you won’t be charged unless a user interacts with your advert in some way. This is a great value for each advertising dollar.

Good Conversion Tracking

One of the greatest advantages of internet marketing is that it offers conversion tracking. Therefore you can quickly know your target population and optimize your campaign for these, or see where you are falling short and try to make your net wider.

These advantages show that internet marketing is certainly useful and it will increase profits and visibility for the budding entrepreneur – just is it will the accomplished businessman.

 

Ready to leverage the benefits of a strategic internet marketing approach that helps your company’s goods and services develop into a global brand? Contact us today to learn more!

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Branding Content Marketing Creative & Production Environments Insights Messaging

Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video clips, interactive games, adverts, eBooks, images or text messages.
[quote]The overall goal in creating a viral marketing strategy is to reach a wide audience in the shortest time possible and with as little expenditure as can be managed. [/quote]The message receivers are responsible for carrying the message across to other receivers and so the marketers try as much as possible to create a message that will appeal to their target group which should be people that have preferably a high social networking potential , making it more likely for the message to go across through the targeted medium to the target audience.

In order to use viral marketing successfully, you should be able to meet these three conditions:

– Identify the right messengers to propagate the message

– Create the right message

– Choose the medium to diffuse the message

Identify the Messenger

The messengers ideally are the people that are always looking for new things in an area. They actually specialize in this area or take it as a hobby. They could be bloggers or reviewers and will usually have a lot of following for their opinions.

Once they get the message and are happy with it, it gets transmitted to their immediate social network and thus gets propagated to friends of friends and when rightly done it might make the whole world within 24 hours. Imagine the impact it might have on the potential of a company to sell.

Creating the Message

Getting the right message, the right pitch is the key to viral marketing. The message should essentially be simple, easily memorable and should sell itself. This is the greatest part of the venture, and the right message will always find a way out. Sometimes it may take several attempts and slight changes to make it more effective and viral.

The Environment

The environment, the timing and the expectations of the public all play a vital role in the propagation of a message. It should resonate with the economic and political climate at the time. However unlikely messages have been known to take hold and spread, so you just have to pull your resources together and give it a go.

There are many strategies that you can adopt for effective viral marketing and learning how to use viral marketing for your business from time to time can establish you, give you a wider customer base and generate profits for your business.

Some of the elements you can include in your viral marketing strategy include:

Offering free products and services

Free services and products are usually very attractive and call for a lot of attention. Viral marketing usually uses the idea of offering services to individuals that propagate the message, usually if they are able to let the message reach a certain number of individuals, they are more likely to get a free product or service. Generally the free offer calls for attention to your free product, but it might also be a direct way of getting the person to explore other products and services on offer which might eventually convert to a sale.

Using Existing Social Networks

Without an existing network of peers to take up the message, a good message may remain in marketing dump and never see the light. Even if you don’t have a social network, it will be essential to create one, link with people, leave messages on their message boards and participate in forums. Once you get this organized, it will be easier to get your message across to the first group of social network active people that are important for spreading the message across once they get fired up!

Prepare for the Expected Increase in Traffic

In order to successfully use viral marketing, you should be prepared for the increase in traffic, or in sales. Not being able to satisfy the curiosity of the people that have come into contact with your messages will spell failure on your part, and may even incur a backlash from the very socially active population that are first on the line. Therefore make sure that your equipment and staff are well able to handle the possible surge in business that may arise from the marketing effort.

Create Compelling Messages

Use great design and clever marketing to create a compelling message. Viral marketing is as much a psychological process as a marketing activity. Strive to understand what moves your niche population and you will be more likely successful at creating something that they can identify with, love and spread around.

In need of a viral marketing message that will resonate with your target audience? Contact us today for proven ways to boost traffic for your brand!

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Branding Content Marketing Copywriting Creative & Production Insights Paid Social Photography Strategy & Positioning

Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing have all made their mark in the history of advertising, and who knows what tomorrow might bring.
Advertising can be done individually, or by the use of a marketing agency. Depending on the kind of product or service that you wish to market, and the population that you wish to meet in terms of the strata of the population as well as whether the population is local or if you are looking for a worldwide distribution, you will want an ad agency that is able to handle your proposal effectively as well as reach the target population.

You will also have to make this choice based on the advertising strategy that you think is efficient for you and thus make sure that the agency you chose is specialized in this aspect of advertising.

[quote]Ad agencies are normally classified based on the media that they specialize in, and because of this classification, it is easy to see ad agencies that specialize in television ads, radio ads, newspaper ads and more recently web and new media ads. [/quote]

Marketing agencies are usually classified based on their scope. You might want to check if the agency serves a particular location as in a Orlando marketing agency or if the agency is has a global network and therefore a wider reach.

However in marketing, the term “type of advertising” is used to describe the primary focus of the advertising message and it can be classified as:

Product-Oriented Advertising

Image Advertising

Advocacy Advertising

Public Service Advertising

Therefore we can infer from these that type of advertising agencies will also fall within these categories.

Product-Oriented advertising

A product can be an idea, a service or a good that is the result of a company’s or a person’s activity. Product oriented advertising refers to advertising that is meant to promote this product or service to a particular audience. Here Ad agencies may use informative advertising to furnish information about the product; persuasive advertising where the approach is to try and convince people to buy, and comparative advertising that tries to show consumers how the product compares with others on the market.

Image advertising

Image advertising is the type of advertising that focuses on building up a company’s image to make it more attractive among its peers. They use strategy that increases the importance of a company and as such do not focus on particular products. This strategy is usually used in cases where a company has taken on a new name due to mergers or change of ownership, or due to negative publicity a company may need to rebrand itself.

Advocacy Advertising

These are usually advertising efforts that use the company’s public stance to voice certain opinions as concerns them or their future. In this way they companies can even sway public opinions on political issues and other debates that may affect them in one way or the other.

Public Service Advertising

These adverts are usually free of charge depending on the country and the policy of the agency that handles the advert. They are usually for the public good. It is important for nongovernmental organizations and humanitarian organizations to publicize themselves and to call for financial resources and personnel such as volunteers.

There are ad agencies that do not specialize in any one of these sectors, but embrace all the different sectors. There are also some that specialize in one or two of these and it will usually be to the advantage of the advertiser to choose the marketing agency whose profile is adapted to the kind of advertising he wishes to undertake.

Interested in obtaining more information about your target audience, and ready to enlist the expertise of an ad agency? Contact us today to schedule a consultation!

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Audience Branding Campaign Creation & Development Consumer Insights Creative & Production Insights Strategy & Positioning

According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company.
To take this a step further, we can say that marketing even begins before the production process as it helps the entrepreneur identify what the customer needs and also to see to it that the production meets the demands in quantity as well as in quality. It can also be said that it also involves the promotion of the products as well as the distribution.

Therefore all the strategies that a business uses to boost sales and improve profits can be described as marketing. To be precise, we can say that marketing is composed of Advertising, Sales, Building and maintaining customer relations and business development strategies. Therefore in order to understand how marketing helps companies, it is imperative to understand the part that each of these processes affect a company. We have seen this with our Orlando marketing agency and hope it helps you.

Sales

The end point of every economic activity is not only to make sure that the final product or service becomes available to the consumers, but that the consumers may buy, use it and then come back for more. The people that are in direct contact with the consumers are the salesmen, and getting a good sales strategy can do a lot to put a company far ahead on competition and help it make profits.

Advertising

Advertising is the process of making a brand known by giving information to people about the brand, as well as by creating it a place in the society. Good advertising will usually end up creating a jingle, a color, a picture or a lifestyle that becomes associated with the product or service and will trigger a response of recognition from the consumer once these triggers are seen or heard, even before seeing the product. Great advertising has been known to improve the performance of many businesses, and the most successful companies and products are usually recognized as such.

Customer relations

Good customer relations can set a company way above their competitors. This includes dealing with customers issues like follow up of orders as well as in answering their questions and calming their doubts. It may also have to do with troubleshooting with them to find solutions to problems they might have encountered in using your product or service.

Business development

The business development team identifies, proposes and overseas ideas that should help to give the company a bigger share in the market. They are usually concerned with product improvement and the creation of new products. The business development team usually studies the market, talk to customers to know what they need and try to create products that satisfy them better.

Adjustments

Sometimes, even well thought out marketing strategies may not work, and the company will need to change its tactics in dealing with either the product or the market. Adjustment is a marketing strategy that tries to identify what is going wrong, and to make proposals for addressing the problem and proposing new strategies.

In order to profit from these strategies, companies need to use a marketing section of their company that will apply and integrate all these different sectors of marketing and help the company apply them or consult with an external marketing agency that will bring expert help to work with them on all these sectors to ensure that they meet their target, become profitable and grow.

Need a little marketing expertise to kickstart your company’s brand? Contact our team today – we’re poised to help you develop strategies to move the needle!

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Branding Content Marketing Creative & Production Insights Strategy & Positioning

The average person has five social media accounts, and if we told you how much time they spent on each one, you probably wouldn’t believe us. It’s time to create some unique methods for reaching new customers that your company has probably never used before. Into the world of alternative marketing, we go!

The growth of the internet and the way it has become integrated into daily life means that it can be creatively sourced as a marketing tool and e-marketing has developed from this as an important alternative strategy. The attractiveness of online marketing is that it is cost effective and makes it much easier to target a specific group with a certain marketing pitch.

Going online has a lot of intrinsic advantages also. Most of it is related to the web design ideas that you choose to integrate into your site, be it an e-commerce site or an informational website. If your website is expertly designed and developed to be beautiful, user-friendly and with well thought-out and targeted keywords, you may benefit from web marketing strategies without paying anyone. Regularly updating your site and creating links to other sites, as well as encouraging inbound links, is a cost- and time-efficient tactic that can help bring traffic and ultimately result in increased sales.

Some of today’s most effective alternative marketing strategies involve the use of social media. With social media, you can join existing communities or create new communities and in turn a brand following, offering products to people on a relational basis. For example, Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the social media platform—marketers are, too. Here you are able to communicate with clients in a whole new way and offer your products in an informal atmosphere. When used properly, social marketing doesn’t even look like marketing at all.

Contact us here to get started on your alternative marketing strategies today!