A few months ago, I visited Belgium and France. I was born and raised in that part of the world, so my trip was a mix of personal and pleasure. During my stay, I was reminded of how shocking and powerful advertising can be in Europe compared to the States. French agencies are bold and …
Should America take advertising cues from the French? Read More »
One of the many benefits of employment in the Florida advertising industry (post “Mad Men” era) is that “casual Fridays” apply to nearly every day of the week—as long as clients aren’t scheduled for meetings or visiting the office. Coming from a previous work environment where suits were the norm, this was an adjustment for …
Attire in the workplace: To suit up or not to suit up Read More »
RedBull ran a series of subway ads featuring QR codes. This was not an ideal situation, considering most subways don’t provide mobile phone reception. Woops. Continental created a QR code for its in-flight magazine. But when passengers were actually able to scan the code (before takeoff and after landing) they were directed to a pop-up …
Three of the all-time greatest QR Code Fails within 2011 Read More »
So you’ve heard the hype about Google+. You’ve caught snippets of its new features and heard word of its competition with Facebook, but you don’t quite get the benefits and aren’t completely decided if you are going to sign up for an account. New social media platforms can be overwhelming. Heck, a lot of people …
The debate big debate: To Google+, or not to Google+ Read More »
A lot of people are enjoying a well-deserved summer vacation. The vacation you are enjoying probably started with the simple question: Where to go? Do you want an adventure experience or a more relaxing getaway? After a little location research, most of us dust off the calculator to match our budget to a location. Then …
Ideas + Process = Unlimited Umbrella Drinks For Days Read More »
The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way …
Learn how the updated AP Stylebook gets social in todays terms Read More »
I don’t know about you, but here at BIGEYE we’re pretty glad the rapture didn’t happen. For the past few months we’ve been immersed in the rebranding process, and it’s finally paid off. We’d like at least a few months to enjoy the fruits of our labor. October should be just fine.
Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause. On May 14, in …
Ben & Jerry’s Twitter Treats, promotion in a creative way Read More »
In traditional advertising, the advertising campaign is usually limited to particular geographical regions or spaces. With the internet, the scope seems to be endless and a greater potential of becoming a global brand. If you are able to handle goods and supply them across the globe in a reasonable amount time, you are likely to …
There is Greater Potential of Becoming a Global Brand Read More »
Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video …
How to use viral marketing tactics to promote your brand Read More »
