Applied Behavioral Economics with Melina Palmer
Our guest is Melina Palmer, CEO of The Brainy Business. We discuss Melina’s book and how leveraging Behavioral Economics can yield fresh consumer insights.
Branding
Kevin Perlmutter of Limbic Brand Evolution
A conversation with Kevin Perlmutter, Founder and Chief Strategist of Limbic Brand Evolution. Kevin explains how he established his brand strategy and neuromarketing consultancy, and shares some of the ways he helps brands increase consumer desire, engagement, and loyalty with emotional insights. We discuss the use of agile consumer neuroscience research tools to evaluate creative, …
Envision 2022: Syama Meagher, Scaling Retail
To coincide with the release of Bigeye’s ENVISION 2022 video, an extended interview with Scaling Retail’s CEO Syama Meagher on the future of digital fashion.
Inspiring Green Consumer Choices with Michael E. Smith
Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).
Attention Metrics with Marc Guldimann
Marc Guldimann discusses how his company Adelaide quantifies the true quality of media through the lens of attention with its innovative Attention Unit (AU).
Paid Attention with Faris Yakob
Our guest is Faris Yakob, the author of Paid Attention: Innovative Advertising for a Digital World, this month’s Bigeye Book Club selection. Faris explains what attention is, what the latest research reveals about how it works in humans, and the important role it plays in advertising. Faris also discusses his planning model, the Media Pyramid. IN CLEAR FOCUS listeners can claim a 20 percent discount on Paid Attention at KoganPage.com by using the promo code BIGEYE20 at checkout.
The Metaconomy with Matt Garrepy
Since Facebook changed its corporate name to Meta, there’s been an increased interest in the metaverse. Our guest this week is Matt Garrepy, Chief Digital Officer of Solodev, a cloud services company headquartered in Orlando. Matt explains some of the technologies that underpin virtual worlds like Decentraland and discusses why they could become primary channels for consumer engagement and transactions. Matt also forecasts future roles for NFTs in retail and brand marketing.
Distinctive Brand Assets: The Value of Sights and Sounds
A distinctive brand asset has two characteristics—it must be ‘unique’ in that it only evokes the one brand, and it must be ‘famous’, meaning that everyone who sees it, thinks only of that brand. Of these two, uniqueness is most important. Ehrenberg-Bass Institute When most people see a pair of golden arches or hear the …
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Just Like Family with Dr. Andrea Laurent-Simpson
Our guest this week is Dr. Andrea Laurent-Simpson, the author of Just Like Family: How Companion Animals Joined The Household. Andrea explains why a majority of pet owners regard their animals as members of the family and suggests how pet product manufacturers and marketers should approach the emergence of the “multispecies family.” Andrea uses contemporary advertisements to illustrate how dogs and cats are increasingly identified and treated as legitimate members of the household.
Using Semiotics in Retail with Dr. Rachel Lawes
Our guest this week is Dr. Rachel Lawes, the author of Using Semiotics In Retail, this month’s Bigeye Book Club selection. Rachel discusses how retailers and brand marketers can use commercial semiotics to provide fresh insights into consumers’ wants and desires, spark revenue-generating ideas, and analyze under-performing stores. IN CLEAR FOCUS listeners can claim a 20 percent discount on Using Semiotics In Retail at KoganPage.com by using the promo code BIGEYE20 at checkout.