When thinking about how to make a logo that actually works, one of the most obvious answers is to take notes from the pros. The most expensive logo created in the last decade was gasoline giant British Petroleum’s – also known as BP – logo refresh in 2008. The company partnered with a marketing agency …
How to Make a Logo That’s Worth $211 Million for Your Brand Read More »
It’s time for a more data-driven approach, so let display advertising services take the wheel of your marketing strategy. Here’s an astonishing statistic: CMOs spend 20% of their budgets on creative, yet 71% of them don’t believe creative actually drives results. It’s a statistic that points to a much larger crisis of confidence within the marketing realm. …
How Pier 1 Increased Consumer Response Through Data Strategy Read More »
Utilize natural language processing (NLP) to increase your overall ROI by partnering with a digital marketing agency ASAP. Remember the first iteration of Siri on the iPhone 4s? She was charming but clunky – and ended up being more of a curiosity rather than a real voice assistant. Today, however, Amazon Alexa and Google Assistant are both powerful and …
Hey Alexa, Why is NLP Revolutionizing Marketing? Read More »
If your business isn’t investing in vector graphics, it should be. And we’re going to tell you why. Some advertising agencies don’t want to share why vector images are so powerful because they are concerned of having less work for their creative team if businesses learn to self-serve. We know the value of any agency partnership …
Why you’re missing out by not investing in vector graphics Read More »
Have you ever noticed how logo design inspiration and trends (especially popular ones) can get recycled so many times they start looking more tired than last summer’s overplayed one-hit-wonder? Don’t let your business logo get stuck in a rut like a B-list celebrity. Use these ten easy, fresh logo design inspiration tips to keep your …
10 logo design inspiration tips fresher than Doug E. Fresh Read More »
If you think you’ve seen every blog post about website color schemes already … think again. Most posts about website color schemes showcase lists of the best website color combinations on the market. They pop with energy and elegance. You might even feel a little design envy while skimming these sites’ perfectly balanced photography, high …
How to (color) scheme like a pro: Website color schemes basics Read More »
History has a funny way of repeating itself. We see this in fashion (we’re still wondering why flared pants keep coming back in style), in politics and history, and in design trends. This year, CSS gradients are making a comeback. But this time around, we’re calling it ombré, and doing it using css gradient code, …
Ombré: The 2016 comeback of CSS gradients has arrived Read More »
Business card design is not what it used to be. With so many printing options, DIY business card companies, paper thicknesses, foiling, glossing, photography overlays, shapes and sizes, it’s easy to get caught up in wanting to create the most creative or luxurious business card design for your business. And there’s nothing wrong with that. …
The four things you should never, ever do in business card design Read More »
At BIGEYE, we pride ourselves on the opportunity to promote personal development and growth through curiosity. In particular, we love to give our creatives around here a lot of wiggle room when working with us. For that reason, whenever we have graphic design interns, we encourage them to take on a semester project, in addition …
Stunning renditions of the Game of Thrones cover art Read More »
Growing advertising agencies, tech companies, and startups build and maintain great talent by creating a company culture that entices and engages the best employees. If you’re a forward-thinking creative marketing agency, employees may enjoy a relaxed dress code and flexible hours. Tech savvy millennials may enjoy the freedom to work remotely, collaborate in a communal space, and spend …
3 ways to keep your company culture in a growing business Read More »
