Category: Campaign Creation & Development

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Campaign Creation & Development Creative & Production
are rules really made to be broken1
are rules really made to be broken1

Experience has taught us that when it comes to advertising rules, there are no advertising rules. How can a lawless community of creative bandits be so brash as to force their incorrect grammar and offensive imagery upon us? Because it works! History has proven that those thought provoking, eyebrow raising, finger-point worthy ads are just doing their job. They get our attention, and they keep it.
How far you’re willing to bend the bar in order to raise it simply relies on your brand and the image you wish to portray. Thinking so far out of the box that it’s become a mere dot on the map of your marketing strategy probably won’t fly high when you’re an assisted living facility reaching out to prospective clients. However, a cute little car company (sounds like farksnoggen) can probably get away with unleashing a “Lemon” of an ad to prove their passion for quality to potential car buyers.

And what about “and?” We were all raised to strictly adhere to the rules of the written word. Never begin a sentence with “And!” And so what if you do? When using your discretion, and a reputable advertising agency, breaking the basic rules of grammar can keep a better hold on a budding market. Americans average being exposed to between 1,600 and 3,000 ads per day. That’s a lot of salespeople diving for your dollars. Breaking through the clutter by going against the grain might be what brings your brand to the front of the line.

And that’s all we have to say about that.

Talk to us, we’ll show you how to bend the rules.

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Campaign Creation & Development Creative & Production Performance Reporting Search Engine Optimization
Florida Marketing agency for Ecommerce marketing 1200x600 c default
Florida Marketing agency for Ecommerce marketing 1200x600 c default

Ecommerce businesses are different from service websites. Any website that actually has the products for purchase online, where you receive payment through a shopping cart, is an ecommerce website business. Ecommerce marketing is going to be different in terms of marketing too. Florida marketing agency might suggest a few press releases should be issued on your site. Press releases are handy tools for any web business. It tells the visitor more about your company, what you might have reached, and gets you into Google News. A creative marketing agency certainly finds these helpful when growing brand recognition.

Creative Marketing Agency Defines Ecommerce

In terms of eCommerce, you can often have a local website and then those that reach globally. Ideally, you might want to start locally with a company such as the Florida marketing agency where they understand the local Florida market. From there, you can utilize the creative marketing agency to grow your company on a national basis. With localized marketing, Florida marketing agency would target keywords such as Orlando, Florida, and other cities pinpointing where you sell. Nationally, the keywords on the site would be different.

Orlando SEO Company Tips for Ecommerce Marketing

There are certain things consumers really like to see. They include discounts and coupons. The right Florida marketing agency may tell you that always offering a discount or promotional coupon on your items will gain a better consumer following. Additionally, a creative marketing agency can help you determine the type of campaign to launch with these discounts. Building an online business is all about trust. You are asking the consumer to trust you; therefore, whenever you provide marketing you want to make certain it is something they will appreciate and something that can help them save money. Consumers quickly realize they want to prefer a site with discounts that ships quickly.

Ready to kickstart an eCommerce marketing strategy for your brand? Contact our team of experts today to get the conversation started!

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Campaign Creation & Development Creative & Production
Mom rules the roost but dont discount what Dads got to say
Mom rules the roost but dont discount what Dads got to say

Savvy marketers know that online moms are a powerful, vocal group that should be nurtured when they are the target of a brand. But recent research shows that we shouldn’t be putting all of our attention on mom—dads deserve a little bit too.
Consider this recent study from Edelman and The Parenting Group: Millennia dads tend to have more online connections than millennial moms (96% compared to mom’s average of 70%), and 56 percent of new dads post family photos on social networks at least a few times per week. Surprised? Don’t be. One in six dads is now a stay-at-home father, and it’s a sign of the times that fathers are taking a more active role in raising their children.

So what’s the lesson here? Marketers should be careful when defining parenting roles. Yes, moms are the major decision makers in most families, but today’s “father” is changing. Today’s fathers view themselves differently from the way fathers of earlier years once did. They aren’t afraid to push the stroller while mom is at work. They’re going to the grocery store and spending time in the park with their kids. They’re part of daddy groups. Gender roles are evolving. On top of that, today’s families are no longer the cookie-cutter portrait of mom, dad, 2.4 kids, and a golden retriever. America’s families are becoming more and more diverse.

Recently, Huggies was forced to revamp their “Dad campaign” after online complaints from men across the country surfaced, saying that the advertisements stereotyped fathers as hands-off parents. Ouch!

Here was Huggies’ response through their Facebook page: “We’ve heard the feedback from moms and dads alike regarding our recent ads, so we’ve taken steps to immediately update our TV advertising, Facebook page and online advertising…”

So don’t discount dad. He’ll speak up if you forget about him. Do your research to determine if he could be an important target for your marketing efforts. Mom still holds the torch, but dad’s right on her heels.

To learn more about how you can market to moms in order to create brand preference and instill brand loyalty, check out our Florida marketing agency’s recent whitepaper on marketing to moms, which discusses strategies for segmentation, creating appeals and assessing your own brand to determine the right moms for your business.

At BIGEYE, we make sure our research supports our work. Take a look at what our research skills can do for you.

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Branding Campaign Creation & Development Creative & Production Identity Video Production Website Development
Ideas Process Umbrella Drinks
Ideas Process Umbrella Drinks

A lot of people are enjoying a well-deserved summer vacation. The vacation you are enjoying probably started with the simple question: Where to go? Do you want an adventure experience or a more relaxing getaway? After a little location research, most of us dust off the calculator to match our budget to a location. Then we start to plan our vacation experience, making tour arrangements or restaurant reservations.
The bigger the vacation, the more planning it requires.

While we all want to get to the fun part (really, who doesn’t love an umbrella drink poolside?), it’s all the work you’ve done before departure that makes the vacation so much fun.

Much like a summer vacation, the creative process is a whole lot of fun. But behind every logo, video, website or marketing campaign is a thoughtful creative process. This process digs into the weeds of your marketing needs, and it is what turns a great design into a powerful marketing tool.

For example, a logo advances your company by supporting desired perceptions. Brand identity expresses itself in every touch point of the brand, and becomes intrinsic to your company’s culture and a constant symbol.

Wow! That brings into perspective why branding requires a disciplined process. Admittedly, it does take some patience to complete a logo design questionnaire (yes, every question) and spend time in conversation about the nuances of your product/company. Clarifying brand strategy through a full discovery makes it possible to design a logo that frequently appears in a space of about 1 ½” x ½” to represent your brand.

Sometimes the excitement of the creative process can overwhelm one’s patience for the process. It really is important for you to compile all your logo design feedback into one document. This step brings your focus away from the individual elements and back to the big picture. Your feedback written down into one document also gives your team a chance to make sure everyone is on the same page. Our designers will use your specific direction to move your logo through several rounds of revisions until the final concept is achieved.

With this perspective, you can see this outcome, your company logo, is worthy of a thoughtful and intentional creative journey.

We love bringing our clients into the artistic world to explore colors, style, fonts, etc. But just like the roadmap to your summer vacation destination, it is our creative process that gets us to our destination — the right idea and design to meet your marketing needs.

Thanks to all our clients for the awesome road trips we have experienced together to market your brand.

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Audience Branding Campaign Creation & Development Consumer Insights Content Marketing Copywriting Creative & Production Messaging Strategy & Positioning
Ben Jerrys Twitter Treats 1200x600 c default
Ben Jerrys Twitter Treats 1200x600 c default

Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause.
On May 14, in honor of World Fair Trade Day, Ben & Jerry’s asked Twitter users to donate their spare characters to raise awareness of Fair Trade. They created a user-friendly application that allows people to type tweet whatever they’d like and automatically fills in the remaining unused characters with a Fair Trade message and hyperlink. So, if your tweet is only 20 characters, Ben & Jerry’s will immediately fill in a 120-character message about Fair Trade for you … and they might even throw in a link or hashtag too.

Once your message is created, you simply click the “Tweet It!” button, and your Fair Trade message is sent off to Twitter for all of your followers to see. It takes two seconds (depending on your typing skills), and spreads awareness for Fair Trade around the world. Not to mention, it leads people to Ben & Jerry’s as well. Promoting a cause through your company is always admirable, but Ben & Jerry’s showed us how to make it clever and fun too. We think they deserve two thumbs up for promoting themselves and a good cause in a cool, non-garish sort of way. Don’t you?

To learn how to effectively incorporate twitter into your campaign, contact us here!

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Branding Campaign Creation & Development Creative & Production Insights Strategy & Positioning
There is Greater Potential of Becoming a Global Brand 1200x600 c default
There is Greater Potential of Becoming a Global Brand 1200x600 c default

In traditional advertising, the advertising campaign is usually limited to particular geographical regions or spaces. With the internet, the scope seems to be endless and a greater potential of becoming a global brand. If you are able to handle goods and supply them across the globe in a reasonable amount time, you are likely to have a customer from there. The reaches are almost without limits and are only limited by your own ability. The synchronization of payment methods through credit cards has made serving remote communities even easier.

Focused Internet Marketing

There is evidence to show that over 60% of people that buy an article or service online made some effort to search for the product or service beforehand. Therefore if you know the possible customer profile for your goods, you can target your advertising efforts to the sites that they are likely to visit. Creating your site with relevant keywords will make the site come up in targeted search by the users. Therefore the person that sees your product is possibly someone that is already interested in what you are offering and he will be more likely to convert.

Quicker Conversion Times

One of the greatest advantages to internet marketing is that the conversion time is far less than the conversion time for traditional advertising campaigns. One of the reasons for this short conversion time is that it is easier for the user to react to the advertising message in internet advertising. Most of the time, the advertising itself is a link to the product page and a user is able to buy with a few clicks.

More Product Knowledge

With traditional advertising such as TV and Radio, there is not enough space to explain to the user what the good or service is really about and what advantages they might get from using the good or service. With internet advertising, the interested user can click on the advert, search for information about the good or service and then make up his mind whether to buy or not. It is easy to inform the client without the use of your own time and effort. More over the client can get enough information and buy without spending time in traffic to visit your store or depot as in a traditional setting.

More Cost Effective

Internet advertising generally has lower entry level fees than traditional advertising methods. If you have the time and with some effort, there is a great deal that an entrepreneur can usually accomplish in terms of advertising without incurring costs.

You are able to restrict your advertising by a certain amount each day on advertising platforms which is a great thing for your budget. Moreover, there are some internet campaigns that will only charge you for activity. That is you won’t be charged unless a user interacts with your advert in some way. This is a great value for each advertising dollar.

Good Conversion Tracking

One of the greatest advantages of internet marketing is that it offers conversion tracking. Therefore you can quickly know your target population and optimize your campaign for these, or see where you are falling short and try to make your net wider.

These advantages show that internet marketing is certainly useful and it will increase profits and visibility for the budding entrepreneur – just is it will the accomplished businessman.

 

Ready to leverage the benefits of a strategic internet marketing approach that helps your company’s goods and services develop into a global brand? Contact us today to learn more!

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Audience Branding Campaign Creation & Development Consumer Insights Creative & Production Insights Strategy & Positioning
How Marketing Helps Companies
How Marketing Helps Companies

According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company.
To take this a step further, we can say that marketing even begins before the production process as it helps the entrepreneur identify what the customer needs and also to see to it that the production meets the demands in quantity as well as in quality. It can also be said that it also involves the promotion of the products as well as the distribution.

Therefore all the strategies that a business uses to boost sales and improve profits can be described as marketing. To be precise, we can say that marketing is composed of Advertising, Sales, Building and maintaining customer relations and business development strategies. Therefore in order to understand how marketing helps companies, it is imperative to understand the part that each of these processes affect a company. We have seen this with our Orlando marketing agency and hope it helps you.

Sales

The end point of every economic activity is not only to make sure that the final product or service becomes available to the consumers, but that the consumers may buy, use it and then come back for more. The people that are in direct contact with the consumers are the salesmen, and getting a good sales strategy can do a lot to put a company far ahead on competition and help it make profits.

Advertising

Advertising is the process of making a brand known by giving information to people about the brand, as well as by creating it a place in the society. Good advertising will usually end up creating a jingle, a color, a picture or a lifestyle that becomes associated with the product or service and will trigger a response of recognition from the consumer once these triggers are seen or heard, even before seeing the product. Great advertising has been known to improve the performance of many businesses, and the most successful companies and products are usually recognized as such.

Customer relations

Good customer relations can set a company way above their competitors. This includes dealing with customers issues like follow up of orders as well as in answering their questions and calming their doubts. It may also have to do with troubleshooting with them to find solutions to problems they might have encountered in using your product or service.

Business development

The business development team identifies, proposes and overseas ideas that should help to give the company a bigger share in the market. They are usually concerned with product improvement and the creation of new products. The business development team usually studies the market, talk to customers to know what they need and try to create products that satisfy them better.

Adjustments

Sometimes, even well thought out marketing strategies may not work, and the company will need to change its tactics in dealing with either the product or the market. Adjustment is a marketing strategy that tries to identify what is going wrong, and to make proposals for addressing the problem and proposing new strategies.

In order to profit from these strategies, companies need to use a marketing section of their company that will apply and integrate all these different sectors of marketing and help the company apply them or consult with an external marketing agency that will bring expert help to work with them on all these sectors to ensure that they meet their target, become profitable and grow.

Need a little marketing expertise to kickstart your company’s brand? Contact our team today – we’re poised to help you develop strategies to move the needle!

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Campaign Creation & Development Creative & Production Insights Website Development
webdesign 1 1200x600 c default
webdesign 1 1200x600 c default

The internet plays a great role in the information transfer today and one of the major ways through which information is shared is through websites. There are many different kinds of websites, some just for information, some for games and others for commercial activity.
No matter what the purpose of the site is, it needs to be carefully researched and designed in order for the website to meet its objectives and satisfy users. Our Florida web design agency can help.

Some of the characteristics of great web design include:

Simple and Intuitive Layout

Simple designs pay off because it offers fewer distractions to the visitor. There is a gradual shift towards designs that feature just one or two columns and they make it easier for the visitor to find what they are looking for.

Centered Orientation

Today there is a gradual shift towards websites that use a centered orientation as research has proven that the eye is more likely to catch the contents at the top centre than at the bottom and so building your site in his way will ensure that your content becomes easily noticed.

Content is King

As web design ethics become more developed, there is a gradual shift from the shell and the general design of the site to the content. The first few years of web design concentrated on construction of the total site, background and graphics and usually the content was left for others to deal with. However today, more attention is placed on the content and care is taken to match the content with the overall message. In general great and regularly updated content will the battle against a well polished site with not much content.

This trend can be seen in the move from regularly structured sites and strict layouts to freer less regular layouts. The colors in the background are usually muted and the use of effects is kept to the strict minimum so that the user can focus on the contents.

There is a trend towards neutral to plain background against which captivating headlines can be placed to draw attention to the important parts of the page. However it should be used sparingly and the colors should only be used to navigate the user to important parts of the website.

Therefore the trend is not to use too many attractive elements on one page.

Plenty of Whitespace

The best way to describe the of this white space is to contrast it with sites that have a profusion of text and graphics filling the whole page, not leaving any place to rest the eyes.

A good deal of white space gives the eyes a place to rest, allowing for maximum focus when you get to read the contents of the page.

Make your Site Easy to Navigate and Use

Have you ever gone to a site where you are unable to find your way around, or to retrace your steps? I have seen my share of sites that just has no way of telling you where you are. It is intelligent design to show your visitors where they are by leaving little signs and navigation marks in each page. This quickly helps them to find their way around.

Moreover, make sure that your site can work on more than one type of browser. Think of your clients and what they might be using and try to make sure that your site can work on these browsers.

Use Relevant Graphics

Graphics can be used to make your site more interesting. Good web graphic design can be used, but they must be used sparingly and must be relevant to the content. Placing irrelevant graphics will only serve to confuse the surfer.

A well designed website is one of the best tools of making your company known and for building a great following of customers. Great design will also make sure that you stay relevant for web users worldwide.

Is your online presence ready for a web design refresh? Contact our team of experts to determine how we may assist you in your efforts!