College students and recent college graduates love social media. According to a January 2012 survey published by CampusLIVE (now DailyBreak), 73% of college students use some form of social media in their everyday lives. For many people, this is indicative of a young culture that has grown up with social media all around them. (Or …
Why college students shouldn’t handle social media Read More »
Email marketing through social media is growing. Pinterest is a new online social media site which was created to drive marketing through social media unlike Facebook and Twitter. Pinterest allows the email recipient to “pin” a brand, item, or ad that they like in order to share it with their friends. BIGEYE, a Florida Marketing Agency …
Florida marketing agency suggests Pinterest for your business Read More »
I never thought when making the switch from nursing school student to an advertising major in college that I would have the opportunity to witness an open-heart surgery on a small child. But that is exactly the experience I had last month. BIGEYE had the honor to be asked by our client, Arnold Palmer Hospital …
Instagram in the OR: Using social media to bring comfort to others Read More »
As a young advertising/marketing professional and food fanatic, I can’t help but see my two worlds collide on a daily basis. I’m a big admirer of locally owned restaurants and the more I continue to experience Orlando’s growing culinary scene, the more something obvious sticks out to me: As a restaurant’s social media goes, so …
Restaurant success depends on its social media campaign Read More »
On Thursday, Twitter announced it was receiving a major makeover and the implementation of Facebook-style brand pages. It seems Twitter is finally trying to shift the Twitterverse from third-party apps and back to the site itself, while drawing more users away from the business-buzzing world of Facebook Pages. For now, Twitter has only rolled out …
Extreme social media makeover: BIGEYE Twitter edition Read More »
Illuminate the way you connect with your audience. Create a short and fun video, aka “splainer,” to engage and inform your viewers. Here’s a splainer we created for Illuminate – a children’s health and wellness blog by Arnold Palmer Hospital. Check out the blog for more of our handiwork!
Most Twitter users hardly ever use all of the allotted 140 characters they’re allowed to tweet. Ben & Jerry’s decided to utilize this fact to promote a witty campaign called Fair Tweets (see the video splainer – a BIGEYE favorite), not only for its company, but also for a good cause. On May 14, in …
Ben & Jerry’s Twitter Treats, promotion in a creative way Read More »
If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the rise of singer-songwriter Justin Bieber, who can thank YouTube for the fact that he can …
What to Expect in Marketing in 2011 and what you need to know Read More »
Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video …
How to use viral marketing tactics to promote your brand Read More »
Social media is generally used to describe interactive communication and dialogue that is common to the internet today. This is sometimes referred to as web 2.0 and at the heart of this is what is known as user generated content. It included software and tools that allow users to create and share content among each …
Advantages of Using Social Media to Promote Your Business Read More »
