Package Design

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How Gen Z Rewrites the Rules on Shopping

Pew Research classified people born between 1997 and 2012 as members of Generation Z. Some definitions of this generation vary by a year or two, but this one appears common. Mostly, marketers have only begun to consider the distinct values and buying habits of these young people, and some still lump them in with Millennials.

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Sustainable Packaging Design Connects DTC Brands With Customers

Once very rare and now more common, DTC companies can still deepen their connection to customers with sustainable packaging design. Warc, a marketing insights platform company, says that direct-to-consumer businesses have generated plenty of market disruption in the past few years. These DTC brands rapidly evolved from startups and gained significant market shares from established competitors. …

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How a CPG Marketing Agency Makes Products Stand Out

Three ways the best CPG marketing agency can design packaging to reduce waste, improve brand reputation, and drive attention and sales.  Of course, a CPG marketing agency frequently has to help promote products that people might think of as fairly interchangeable. Choosing between some jars of mayo, bottles of ketchup, or boxes of laundry detergent …

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What Your Retail Packaging Design Says About Your Brand

Retail packaging design sets expectations and even evokes emotions. Learn how to create a good first impression and making the unboxing experience special.  Marketers know that consumers often will judge books by their covers. Of course, it’s not just books but the retail packaging design for almost any kind of product. Colors, shapes, and other …

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Teamwork is Essential in Marketing Communication

Teamwork is an Essential Part in Marketing Communication

Marketing can be defined as all the different activities that are involved in making products available to satisfy the needs of the customers, while at the same time generating profits for the manufacturers and distributors. It is a complex process and it involves the following: Designing a product that meets customer specifications which many need …

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The Benefits of Testing Your Packaging Design

As high-tech digital analytics continues to rule the virtual marketing world, don’t forget to collect real-world marketing data including the valuable information gleaned from packaging design testing. Make no mistake: product packaging is integral to product sales. In fact, a recent study by the leading corrugated packaging company WestRock determined that more than four out of five …

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Tips for Starting a Skincare Company

As the skincare market continues to expand, the time is right for starting your own company. You’ll never reach the level of success you desire, however, without establishing a disruptive brand that stands out from the completion. A 2019 study by the independent market research company the NPD Group singles out the prestige beauty market as one …

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Why Great Marketing Means Thinking Outside the (Sandwich) Box

Think outside of the box or in this case outside the sandwich and partner with a brand package design agency to creatively connect with your consumers. There’s no denying that subscription services are hot. You can now have razors, meal kits and even a curated selection of candy from across the globe delivered to your door, …

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