Millions of buyers search Amazon for new products and brands. See examples of the best Amazon eCommerce marketing in order to find ways to beat competition. When it comes to Amazon, lots of sellers say that if you can’t beat them, you should join them. That doesn’t refer to copying either the products or tactics …
Learn From These Amazon Bestsellers in Order to Beat Them Read More »
Podcast advertising gives DTC brands a chance to connect with a wide, engaged, and growing audience. See five DTC advertising success stories. PPC, blogging, and social media advertising tend to dominate discussions about DTC marketing. These kind of conversations totally ignore the rapid growth of podcast advertising as an effective and increasingly popular promotional medium …
5 Successful DTC Launches With Podcast Advertising Read More »
eCommerce marketing is growing, but it takes a different skill to target audience demographics for online luxury goods buyers. A McKinsey report upon the luxury goods sector this year expressed both cautions and reasons for optimism. Because the pandemic has slowed in-person sales worldwide, they emphasized the importance of focusing upon online growth. Not only can …
Defining Luxury Shoppers in the eCommerce Marketing World Read More »
Health and wellness brands know self-care matters more today than ever. Learn how to understand the current landscape and connect with customers at home. No doubt, the coronavirus pandemic delivered a tough blow to many parts of the beauty and wellness industries. As an example, concerns over hygiene and social distancing measures hurt the incomes …
How Health and Wellness Brands Bring Self-Care Home Read More »
Learn how eCommerce marketing can battle the slowdowns USPS and other delivery companies are facing, which are impacting companies both large and small. For years, the rise in electronic document delivery and digital marketing have reduced the volume of some kinds of mail. Neither people nor businesses send as many letters or ads through the …
How eCommerce Marketing Can Cope With Delivery Slowdowns Read More »
Use our CBD marketing agency tips and tricks to successfully and purposefully break into this growing market rife with opportunity. According to Market Watch’s 2020 study, the global value for the CBD marketplace will grow to over $1.2 billion by 2024, up from 2019’s value of $311 million. Some optimistic analysts predict even higher growth. …
5 Tested CBD Marketing Agency eCommerce Tips and Tricks Read More »
Most people still associate consumer packaged goods, or CPG, with items sold on the shelves of grocery, drug, and discount stores – but the category is actually much broader. CPG refers to the kinds of packaged products that people consume and need to replenish, like coffee, dog food, and soap. Historically, limited space on store shelves drove …
CPG Digital Marketing: Top Trends and Tips for Your Brand Read More »
eCommerce Myths Busted: Failing to market, account for all costs, and to seek help can lead to eCommerce marketing failures. For this latest episode of eCommerce Marketing Myth Busters, it’s time to dispel some notions that are quite common to new sellers. Any experienced product marketing agency has encountered sellers with these untrue or half-true …
Outlandish health claims make trouble. Health and wellness marketing needs quality content and credible distribution channels to develop long-term trust. Since there’s even a Netflix show about Goop, the wellness company has gotten a lot of attention. Founded by Gwyneth Paltrow, Goop has also attracted more than a little criticism for making questionable claims about …
Don’t Get “Gooped”: Credible Health and Wellness Marketing Tips Read More »
How successful DTC marketing companies use flexible plans, content, and pricing to attract and retain their valued customers. To improve returns on direct to consumer advertising, why not consider a subscription model? After all, it can help improve your company’s typical customer experience by offering convenience and discounts. At the same time, it’s likely to …
DTC Marketing Subscription Box Tips to Move Your Brand Read More »
