Category: Healthcare Devices

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Healthcare Healthcare Devices
medical device marketing scaled 1
medical device marketing scaled 1

An advanced medical device marketing agency will mix fact-based and relationship based marketing, communicating value propositions, and moving online.

The professionals at a successful healthcare marketing agency know that they can’t compare medical device marketing to promoting typical consumer goods and gadgets. While it’s helpful to understand marketing basics, a medical marketing agency needs to appeal to a very different and specific sort of customer.

To attract the attention of medical device customers, it takes creating the right message about a complex, vital, and typically expensive product while maintaining a human connection. To develop this skill, consider three important aspects of modern healthcare marketing.

Adding a human touch to medical device marketing

Naturally, the best tactics for marketing various medical devices can also differ in some details. Examples of this important kind of technology can range from pacemakers and infusion pumps to MRI machines. Even though devices and customers may vary, certain principals can help engage customers for a variety of different medical technology.

Balance relationship-based and evidence-based messages

In the medical field, customers may include doctors, researchers, and medical engineers. That’s why reaching them generally calls for a combination of evidence-based and relationship-based marketing messages:

  • Evidence-based marketing: As the name implies, evidence-based marketing relies on the results of tests, studies, and other sources of hard data.
  • Relationship-based marketing: While medical professionals will certainly care about facts, they’re still people and will also respond to emotional drivers, just like everybody else.

Relationship-based marketing can help establish a human connection by telling stories about other customers or even patients. Customers may want to know that a product has a 99-percent success rate, but a story about an individual success or two can help them understand how the purchase will help them, their patients, or their healthcare facility.

Establish competitive differentiators and value propositions

Anybody who works for a healthcare or pharma marketing agency knows that they’re rarely the only representative that customers communicate with. Value propositions succinctly outline why the device provides a good solution, touches on benefits, and explains how it compares to major competitors.

Presenting this information early in the process can quickly gain attention and in some cases, motivate buyers to act.  For instance, a hospital executive may hesitate because of concerns over the cost of retraining medical staff to use the new device. It’s important to understand these concerns and explain how this better solution can save money in the long run, reduce risks that could lead to poor outcomes, and other important benefits that outweigh drawbacks.

Add online marketing to the mix

All kinds of companies advertise online these days. This includes B2C companies. At the same time, it seems like medical device marketing has moved slower to transform parts of their marketing from offline to online. In-person visits still may work very well, but an internet platforms gives marketers a chance to scale their efforts to reach a much wider audience.

Consider a few of the main benefits of online marketing for medical devices:

  • Busy prospects can research information whenever their schedule allows, without always having to set aside time for an appointment or a phone call when they have questions.
  • Social media and blog posts can develop relationships and communicate value propositions with a global audience.
  • Video demos and online meeting software can help educate prospects without having to spend extra time and money on travel.
  • Website analytics and other tracking tools make it simple to see how well marketing campaigns perform at each step.

Generally, an experienced medical marketing agency won’t suggest skipping office visits, trade shows, or other productive types of in-person marketing. At the same time, they will help you understand how much easier it is to scale your marketing to a national and even an international audience when you take advantage of online communication.

Through the use of various media, reaching customers online won’t mean losing a human connection. In fact, such marketing channels as webinars, videos, blog posts, and social sites can help develop relationships with a lot more people. Because the internet is always turned on, it also provides the perfect way to satisfy the demands of busy customers.

The importance of medical device marketing

While marketing medical devices can prove tricky, a good healthcare marketing agency can enjoy a large market. According to the U.S. government, American healthcare agencies spend $156 billion on a variety of devices, and that’s expected to grow to over $200 billion within a couple of years. In addition, the country exports over $40 billion in medical devices, and the overall industry supports missions of jobs.

Marketing medical devices may have challenges, but it also offers plenty of opportunities. Effective tactics include offering both relationship-based and evidence-based marketing messages, quickly establishing the value proposition, and taking advantage of additional online marketing channels.

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Consumer & Healthcare Healthcare Healthcare Devices Video Production
video marketing scaled 1
video marketing scaled 1

Video is an incredibly powerful tool for healthcare marketers, if they know how to use it right. Here’s a quick guide to doing video marketing well.

How effective is the use of video in marketing? Studies show that marketers who use video grow revenue nearly 50% faster than those who don’t. Consumers are watching billions of hours of video each year on social media platforms, with more content being uploaded every 30 days than all combined content created by TV networks in the last 30 years.

For healthcare businesses, video can be the tool that helps drive more patient sign-ups while deepening engagement with current patients. Let’s take a look at a few methods for using video to connect with audiences, and how a third-party video production company that specializes in this approach can help you optimize your campaigns.

Why video content is becoming ubiquitous

Virtually every Internet user in the US watches video on their devices — and 54% of these users want to see more video content from the brands and businesses they patronize. Consumers report preferring video to other mediums because it aligns with their browsing preferences, providing fast access to rich multimedia content. In other words, watching a video is high impact, but low effort for audiences.

That’s one reason why this approach has been so effective. Nearly 90% of video marketers report being satisfied with the ROI attached to their campaigns. Video marketers also receive 66% more qualified leads per year and a 54% bump in brand awareness. The average user spends 88% more time on websites with video, and consumers report being highly influenced in their personal buying decisions by the video content they’ve consumed.

Add it up, and you’ve got a highly compelling case for incorporating more video into your marketing mix. The healthcare field, in particular, is especially ripe for a video-heavy approach — as many brands are currently proving.

Learning from the best video campaigns in healthcare marketing

One of the simplest ways to understand how video is used effectively within healthcare is to review campaigns that have been successful. Let’s take a look at a few of the best approaches:

  • The fabled Mayo Clinic is one of the leading names in medicine. That institution’s “Mayo Clinic Minute” is a compendium of 60-second videos that give a bite-sized (but not shallow) dive into a health issue that has some resonance for everyday consumers. These videos give consumers exactly what the doctor ordered: Actionable information in a quick and accessible form.
  • While video is a powerful, immersive video is even more potent. The Royal London Hospital and a tech firm called Medical Realities created this 360-degree, deeply immersive video that takes viewers on a close-up tour of an OR surgery. Audiences can scan around the room and view from the perspective of the surgeon or the patient, and move objects around in space by using AR/VR hardware. This kind of augmented reality simulation can create an exhilarating experience for viewers and spark interest in a way that more static marketing could never approach.
  • Another essential element is effective video marketing is narrative. If you don’t craft a cohesive and compelling story that grips the audience, the inherent power of the video format can only take you so far. This video from Bupa, a dental firm, cleverly retells the story of the Tooth Fairy in a way that forms a nostalgic bond with the viewer and raises the video’s impact.
  • Dr. Sandra Lee (also known as “Dr. Pimple Popper”) has nearly a billion combined video views, making her one of the most omnipresent social media stars in the healthcare field. Her YouTube channel is filled with her trademark videos, which revel in the “gross” side of dermatology. Her incredible success teaches a lesson: Healthcare videos don’t have to be staid or boring. You can push the envelope on content and reap the benefits.
  • Do you know what else audiences gravitate toward in terms of video content? Ideas or lessons they can immediately apply in their own lives. St. Elizabeth’s Healthcare’s video marketing series provides audiences with short, well-produced videos that offer healthy eating recipes. Health and wellness content is always popular, and the prospect of learning a new healthy recipe in just 30 to 60 seconds is an enticing prospect for audiences.
  • Following the “short and sweet” line of thinking, healthcare-related firms such as Walgreens have also extended the impact of their marketing by creating extremely short videos or animated GIFs for their social media accounts. These ultra-bite sized videos are a great way to extend the impact of a simple social media post.

All of these ideas can help healthcare marketers gain the interest of new patients and deepen relationships with existing patients. To get the most from a campaign, however, sometimes it’s necessary to partner with a third-party marketing video production firm that specializes in this approach.

Finding the right video marketing agency

At Bigeye, we have deep expertise with video marketing services, making us one of the leading healthcare marketing agencies in the southeastern US. If your firm needs help creating video content that moves the needle, don’t wait to contact us today.

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Branding Consumer & Healthcare Healthcare Healthcare Devices Technology, SAAS, & Other High Tech
health and wellness marketing scaled
health and wellness marketing scaled

Healthcare and technology companies are quickly converging. Here’s what brands need to know about health and wellness marketing to take advantage.

A few years ago, tech visionary Marc Andreessen published a famous essay that asserted “software is eating the world.” Everywhere we look, companies are shaking off legacy or analog approaches in favor of software-driven innovations — and the healthcare industry is no exception. Tech and medicine are converging at a rapid rate, something that should be a dominant topic in any discussion of health and wellness marketing.

Why healthcare companies are tech companies

Not too long ago, healthcare was a reactive endeavor. People sought treatment when an acute medical issue arose and submitted to a perfunctory yearly physical examination.

Preventative medicine helped change that, as people began to seek more regular interactions with the healthcare system. Now, thanks to technology, consumers have become even more tightly integrated into the healthcare system.

Consider the case of Apple. Tim Cook, Apple CEO, recently said that he expects the company’s greatest contributions won’t come in the realm of communications or pure computing, but in healthcare.

The company’s Apple Watch is an example of a smart wearable device that can be used to gather real-time health data. That data can be analyzed by the watch owner or exported to the cloud and analyzed by a healthcare professional. Either way, it provides important bio-feedback that can be used to make much more informed healthcare treatment decisions.

The healthcare sector is an attractive opportunity for large tech firms such as Apple, as it represents about 18% of the total U.S. economy. Scrappy startups, too, are entering the space in force: Venture capitalists spent more than $20 billion backing healthcare plays in 2019.

How tech and medicine are converging

If you want to see some examples of tech and healthcare converging, 2019 provided no shortage. Here are a few of the most compelling trends that drew media attention in the last year:

  • Bringing ancillary healthcare to your doorstep: Digital-first companies are providing a range of complementary healthcare services. Warby Parker offers prescription eyeglasses, Curology offers personalized acne and skin care treatments, Smile Direct Club provides dental care and teeth whitening. All of these services are available without a visit to a doctor’s office.
  • Telemedicine: The Internet and mobile devices have freed us from the tyranny of proximity (although they’ve greatly increased the number of tedious conference calls we have to endure). This remote model has helped establish the field of telemedicine, where healthcare professionals can offer long-distance evaluations and consultations for both mental and physical health. For people in remote or rural areas without access to healthcare, this is often a huge benefit.
  • Biotech breakthroughs: Technology is helping to unlock extraordinary new advances in medicine. Surgeons are operating with robots, human genes are being edited to help fight disease, targeted and personalized medicine promises to help us create customized drugs to work on a single person with maximum efficacy, face transplants have been performed, and what was once a figment of our imagination is now possible and happening thanks to technology. It is now even possible to create human organs via 3D printing.

Is your health and wellness marketing agency up to the task?

Technology and medicine are converging at a dizzying rate, leading to advances that would have seemed more like science fiction just a decade ago. Yet few pharma marketing agencies or medical device marketing agencies are keeping pace.

At BIGEYE, we understand health and wellness marketing on a fundamental level. If other healthcare advertising agencies aren’t serving your needs, we urge you to contact us today.

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Consumer & Healthcare Healthcare Healthcare Devices Pharmaceutical
ingestible technology marketing scaled
ingestible technology marketing scaled

The next logical step in the evolution of the health and wellness market, ingestible technology is poised to occupy a huge place in the healthcare marketplace over the next three to four years.

The Basics of Ingestible Tech

Otherwise known as “smart pills,” ingestible technology refers to electronic devices that are swallowed by patients to accomplish or aid in a broad spectrum of treatment or diagnostic healthcare processes. In general, this technology is dominated by a range of medical sensors, each one specifically designed to detect, record, and report a particular heath/wellness characteristic or condition. 

But what are ingestible sensors, exactly? And how to they work? Briefly described, an ingestible sensor looks similar if not identical to a traditional pharmaceutical capsule. Although small in size, these high-tech pills include a range of tech components such as microprocessors, controllers, power supplies, and monitoring instruments. Of course, because these smart pills are designed to pass through the human body, they must be made of materials that are wholly biocompatible and completely safe to swallow.

Although huge sections of the general population remain unaware of ingestible tech and its enormous potential, scientists and physicians are already accomplishing amazing things in this rapidly emerging sector. Subhra Pradhan, a PhD in chemical biology with a focus on the molecular genetics of pathogenic bacteria, presented just a few examples in a 2019 article for the independent research organization PreScouter.

These examples include a pill by Proteus Digital Health that can actually record the moment that a patient takes it. Connecting to a digital network, this pill contains a sensor that becomes activated by electrolytes within the body upon consumption. This allows concerned friends and family members to rest easy because they will know, beyond a shadow of a doubt, when an elderly loved one has taken his or her medication on a daily basis. Each of these Proteus Digital Health pills contains a sensor that is only one square millimeter in length but can communicate exact dosage information to healthcare providers and other interested parties in real time. This sensor is coated in copper and magnesium – two digestible metals that occur naturally in the typical human diet, but can work wonders when it comes to tracking regular medication compliance.

Other remarkable ingestible tech products detailed by Dr. Pradhan and PreScouter include a disposable pill that can actually replace the universally dreaded colonoscopy procedure. The Israeli company Given Imaging has produced a pill that contains a small battery-powered camera that takes high-speed photos of the intestinal tract as it passes through it. This colonoscopy pill instantaneously sends the images that it records to a second device that a patient wears around his or her waist, which in turn sends these images to the computer or tablet of the patient’s doctor. Named the PillCam COLON, the pill has been fully approved through the United States Food and Drug Administration. Although it is currently recommended only for patients who experience pronounced difficulties while undergoing standard colonoscopies because of various anatomical problems, the potential for technologies such as the PillCam COLON are both varied and virtually unlimited.

The Ascendency of the Ingestible Tech Market

Ingestible tech is regarded by a preponderance of healthcare professionals and market analysts as the next step in the evolution of healthcare technology after wearable sensors that can monitor everything from heart rate to blood sugar. However, ingestible tech has more than a few hurdles to overcome in terms of general public perception.  In short, many people are simply unsettled by the very notion of putting tiny computer components, cameras, and other equipment into their bodies.

As ingestible tech continues to evolve, there is little doubt that it will raise a wide range of legal, scientific, and ethical questions. In addition to general and specific health concerns, this form of tech opens the door to issues of patient privacy and effective data sharing as it communicates information drawn from within the human body to medical providers and organizations on that span the globe.

However, the far-reaching benefits of ingestible tech cannot be denied. In one of the first comprehensive market analyses of ingestible tech, Grand View Research valued the total value of the global ingestible sensor market at $491 million in 2016.

As the market continues to evolve, companies are devising a variety of ways to introduce healthcare technology to a wary public and take the necessary “baby steps” toward a widespread acceptance of ingestible tech. As an example, the medical startup facilitator MaRS has discussed a smart pill bottle from Adhere Tech that lights up and buzzes much like a cell phone in order to remind people to take their medication at the proper time. This smart bottle can even send text and/or voice messages that communicate prescribed dosages and keep track of metrics such as the number of remaining pills in the bottle and the number of times that its lid has been opened and closed.  

Products like the Adhere Tech smart bottle may bridge the gap to a future in which ingestible tech is commonplace. In short, as patients get more and more comfortable with incorporating technology into their daily health and wellness routines, their willingness to literally swallow this technology will increase by leaps and bounds.

The vast majority of healthcare professionals and market analysts agree that the market for ingestible sensors is going to experience explosive growth over the next few years. Mordor Intelligence expects the ingestible sensor market to register a compound annual growth rate (CAGR) of 18.7 percent by 2024, while Research and Markets expects a CAGR of 20.06 percent by 2023.

Predicting a CAGR of 22.22 percent as the ingestible sensor market matures, Market Research Future presents an even sunnier picture of this emerging medical technology. According to this research, the total value of the global ingestible sensor market will ultimately exceed $87.10 billion.

Tips for Marketing Ingestible Tech

In light of these remarkable statistical projections, pharmaceutical and healthcare organizations should certainly pay close attention to the massive potential of ingestible tech and smart pills marketing. However, far too many healthcare advertising agencies are arriving far too late to the ingestible tech party.

If you want to capitalize on the rapidly expanding ingestible tech market, now is the time to develop your strategy and launch your campaign. Here are just a few key guidelines to help you create and propagate marketing messages that will be sure to resonate with the general public.

  • Stay up to date with new technological advances as they emerge –Advances in the ingestible tech sector are both ongoing and diverse. Most experts agree that the existing smart pills discussed above, despite their remarkable nature, are only the tip of the iceberg when it comes to the massive potential of this sector. A 2018 article by Wired singles out the absence of adequate micro-tech power supplies as one of the greatest hurdles standing in the way of further ingestible tech development. However, MIT has developed incredible technology that harnesses the properties of stomach acid to power small sensors within the human stomach. By paying close attention to ongoing developments such as this, healthcare marketers will be in a far better position to promote and sell ingestible technology to existing and potential customers.
  • Recognizing and communicating key ingestible tech features, advantages, and benefits – The patients of today are better informed about their various medical issues and more involved in their overall own health and wellness than ever before. Therefore, they are more likely to seek out and consume healthcare information than any generation that came before them. Specifically, they want to know how evolving healthcare technology and medical modalities can help provide them with care that is more advanced, targeted, and comprehensive, leading to quicker overall recovery times and better overall outcomes. By identifying the key benefits of specific ingestible tech products and highlighting them in your advertising campaigns for those products, you can overcome the stigmas that ingestible tech may carry in the minds of your targeted audience demographic.
  • Countering existing fears and negative perceptions – As we have previously discussed, your chosen target audience is bound to have a variety of health and personal privacy concerns when it comes to ingestible tech. To combat these fears and negative perceptions, it is absolutely vital to address them in your marketing materials. Counter health concerns by stressing the biocompatible nature of your products and their proven safety. Tout the fact that your products have passed rigorous official health and safety standards such as those of the FDA. Both pharma and general healthcare organizations should also stress the fact that their ingestible tech mirrors the familiar form of a common pill capsule in terms of size, shape, substance, and general appearance. Personal privacy and information security concerns can be addressed by ensuring consumers that any pictures taken or data collected by ingestible sensors will be sent directly to the intended recipient or recipients (qualified healthcare professionals, close loved ones, and/or the patient him or herself). Absolutely no one else should be able to access the results that are produced by the ingestible tech process. 
  • Appreciating both positive and negative issues that relate to change and adoption – Make no mistake: the advent of ingestible tech constitutes a major sea change in the health and wellness sector. Even consumers without specific safety and security concerns will have a range of questions about this cutting-edge technology (how does it work?, how was it developed?, how long has it been in use?,  etc.). Your ingestible tech marketing campaign must learn to anticipate these questions and address them proactively. Of course, all adverting materials should be benefit based, so all information provided should lead directly to the key advantages that smart pills present as compared with the technology that came before them. After all, most patients will welcome a small, swallowable device such as the PillCam COLON when the alternative is a traditional colonoscopy procedure with all of the discomfort and/or embarrassment that it typically entails.
  • Presenting complicated technology in non-technical terms that anyone can easily understand – In addition to heavily stressing the benefits of your smart pill products, your explanations of specific ingestible tech modalities must be clearly presented in layman’s terms. However, as you “dumb down” the highly technical language that often goes hand in hand with ingestible tech, make sure that your explanation remains entirely accurate and true to the spirit of the product/procedure at hand. In addition to using simple language and maintaining a warm and familiar tone in the written or spoken elements of your marketing materials, you should also include clear diagrams and other visual elements. The old adage “a picture is worth a thousand words” rings particularly true when it comes to illustrating the complex and highly clinical intricacies of ingestible tech.

Getting Professional Help

When it comes to ingestible tech, securing effective management and advisement in the worlds of medical device marketing and/or general health and wellness marketing can be daunting to say the least. Because ingestible tech is still positioned on the cutting edge of state-of-the-art medicine, the average healthcare marketing agency or pharma marketing agency simply doesn’t know what to do with it.

If you’re looking for an ingestible tech branding agency or if you simply have questions about this amazing new market, contact a skilled and knowledgeable marketing professional at Bigeye today.

As a highly innovative healthcare marketing firm, we take a forward-thinking approach that embraces the as-yet untapped potential of new medical technologies. Get ahead of the ingestible tech curve with us!

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Consumer & Healthcare Health & Wellness Healthcare Healthcare Devices Technology, SAAS, & Other High Tech
health and wellness for seniors e1572565876404
health and wellness for seniors e1572565876404

As wearable digital health and wellness devices continue to improve, wearables will be the new frontier when it comes to health and wellness for seniors.

Wearable fitness trackers are all the rage, but they aren’t finding their way onto the wrists of elderly people. But, considering their ability to measure and record a whole host of health and wellness criteria, can’t your Fitbit be used as a medical monitor to care for your grandfather?

According to the international industry association Wearable Technologies, even the new Fitbit Care simply doesn’t have the precision or reliability to track the health of a senior living or home care patient. However, that’s all about to change with the introduction of a whole new generation of health wearables for seniors that are approved by the FDA for tasks that range from monitoring daily activities, sending real-time alerts, and even preventing dangerous falls.

The Vast Potential of the Senior Health Wearables Market

Economic predictions for wearable health devices that further health and wellness for seniors are incredibly bright. In fact, a national news outlet that serves an audience of senior citizens, McKnight’s Senior Living recently declared, “FDA-cleared wearables are the future of senior care.”

Considering that the number of Americans over 64 years of age will more than double by 2060 and that 80% of these senior citizens will live with one or more chronic illnesses, McKnight’s predicts that wearables will prove indispensable as the next step in the technological evolution of remote patient monitoring.

Key Wearables Marketing Messages That Speak Directly to Seniors

Considering that the fitness wearable sector of today is clearly dominated by younger consumers, how does a wise wearables marketer begin to reach out to the geriatric demographic? Here are just three key marketing messages that are bound to resonate with seniors when it comes to wearable devices for health.

1. Feel better and live longer with wearables

As the daily business and tech newsletter Trends points out, health wearables for seniors will go far beyond the capabilities of the fitness wearables of today. In addition to “measuring heart rates, blood sugar or other important markers” these new wearables “will signal to users how to improve health and longevity on a daily basis,” going the extra distance to manage and treat chronic illnesses as diabetes and heart disease.

2. Increase and maintain mobility

By encouraging stretching / exercise and helping ward off physical ailments, wearables can do wonders to keep seniors mobile. An independent authority on digital apps and gadgets, Tech Crunch stresses the many ways that wearables can boost mobility by helping seniors cope with vision loss, explaining how these devices can send signals via headphones and bodily vibrations to warn sight-impaired individuals of obstacles that appear in their paths.

3. Live independently

For many seniors, living independently is the ultimate goal. Wearable technology can do wonders to make independent living a safe and sensible reality by allowing seniors to monitor their own health and wellness. And, perhaps more importantly, wearables can transmit this same health and wellness information in real time to family members and / or healthcare professionals.

For More Information

A digital marketing agency working in a number of market sectors, BIGEYE specializes in capitalizing on evolving trends with a forward-thinking approach. Contact us today and let us help you hone a marketing campaign with a specific focus on health wearables for seniors.

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Consumer & Healthcare Healthcare Healthcare Devices
medical device marketing 1200x600 c default
medical device marketing 1200x600 c default

The latest innovations in medical device marketing are the stuff of science fiction. Here’s what brands need to know about health and wellness marketing.

Google, Apple, and other high tech titans are entering the healthcare market in force, unlocking new treatment and care innovations that radically improve patient outcomes.

This transformation is having an especially profound impact on medical device marketing, whereby manufacturers continue to invest in digital approaches and develop extraordinary products.

Let’s take a closer look at some of the most important recent trends – and most fascinating products – in the medical device market. 

The evolution of IoT-powered medical devices

The Internet of Things is revolutionizing how people interact with everyday devices – everything from thermostats and refrigerators to their vehicles. Yet perhaps no category offers as much potential as IoT medical devices.

Sensors embedded within these devices (whether wearable, implanted or even ingested) can collect critical patient data for analysis. One remarkable example is an ingestible capsule designed by researchers at MIT that is controlled by Bluetooth wireless.

Patients swallow the capsule, which then sits in their stomach for one month, dispensing custom medications and transmitting critical health information via smartphone to healthcare providers. Perhaps even more impressively, these devices are created via 3D printing.

Other sensor-equipped wearables are being used to help people prevent seizures, track blood glucose levels and automatically administer insulin.

An explosion in healthcare data

The phrase “Big Data” is a cliche at this point, but the profound impact data analysis is having on healthcare services is hard to overstate. Consumer health apps are working in concert with electronic health records and diagnostic images to give providers and researchers a vast galaxy of health information to parse and form into actionable insights.

This digital explosion has also allowed researchers to create predictive models and simulated clinical trials. These virtual trials can be simulated millions of times to assist with the analysis of medical device efficacy and safety.

These simulations are also finished millions of times faster than conventional drug and device trials, which can help speed the often slow and methodical regulatory process. This can help give patients access to cutting-edge, life-saving medical device technology faster and more efficiently.

The promise of precision health

For all of its existence, modern medicine has taken a “one size fits all” approach to treatment. Yet thanks to technological advances, we are on the cusp of a revolution in how treatment is delivered: Precision medicine.

Precision medicine allows caregivers to offer patients personalized, targeted approaches to treatment. It does this through the analysis of genetic information, environmental factors, and personal health data collected and analyzed by medical devices.

This allows patients to receive therapies that are optimized to work optimally within their specific body – a transformative new approach to dealing with some of the most serious diseases in existence.

As data analysis grows more refined, our understanding of genetics deepens and medical devices grow more powerful and sophisticated. The power of precision medicine holds the potential to create vastly improved health outcomes.

Is your medical device marketing up to speed?

There’s no doubt that medical devices are at the epicenter of some of the most exciting and innovative developments in technology. Healthcare advertising agencies, however, often do a poor job of conveying these developments to the public. Some pharma marketing agencies lack sufficient domain expertise, while others lack creative power or cutting-edge AdTech services. Either way, it’s a shame when great devices are poorly served by uninspired and ineffective medical device marketing.

BIGEYE is different. Not only are we a forward-thinking, creatively inspired full-service marketing agency, we’re also experts in medical device marketing. If you’re ready to consider a new and better way forward for your next marketing or advertising campaign, don’t hesitate to reach out to us. 

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Healthcare Healthcare Devices
Apps that bleed technology for diabetes 1200x600 c default
Apps that bleed technology for diabetes 1200x600 c default

We live in an age of convenience.  We can have a pizza delivered to our home in 10 minutes, we can order take out from every one of the nation’s largest chain restaurants, and we can order greasy cheeseburgers from drive-through windows at any hour of the day.
While there are benefits to these conveniences in society, junk food doesn’t come without a price.  Today, more than 26 million Americans live with diabetes, and the majority of them suffer from type 2 diabetes, which researchers link to high-caloric food consumption and sedentary lifestyle.

The digital landscape that we live in doesn’t always help.  It’s easy to get caught up with watching hours of TV at a time… did you know that if you watched the entire Lost TV series, you spent 90 hours in front of your television? That’s more 3.75 full days of your life – and that doesn’t even include time spent sitting through commercials.  There are also all kinds of other distractions such as video games, Facebook , chatting and email – time that people used to spend out in the world, being social with one another.

Our Florida advertising firm supports American Diabetes Month, and we believe that the digital era doesn’t have to be a burden to weight loss and blood sugar management.  In fact, there are numerous tools that can help people lose weight through technology.  If you are one of the people who battles type 2 diabetes, or even if you just want to take strides today to prevent diabetes in the future, our Orlando marketing agency has come up with some digital world ideas that can help you stay healthy and manage your blood sugar in the physical world.

WebMd’s Food and Fitness Planner: This tool offers personalized weight loss plans based on weight loss goals and exercise habits, making it an optimal tool for people just beginning the weight loss journey.

Nike Fuel Band: The Nike Fuel band takes weight loss and exercise, and turns it into a game.  Wear it to track your daily activity, and then connect with friends to compare your progress through a smartphone app.

Locavore: Generally, fresh foods are better for you than processed foods.  Locavore helps you choose the right ingredients for your meal by letting you know what’s in season, and using GPS to let you know the best places near you to buy locally grown, healthy foods.

Eat This, Not That! The Game:  This game makes dieting fun by letting you compare food options to help you determine which has the least adverse health impacts.  The results are sometimes surprising, and playing the game helps you think critically when trying to determine whether a McDonald’s chicken sandwich beats a fish sandwich.

Withings Body Scale: This innovate tool helps people to lose weight by connecting an electronic scale to a wifi Internet connection to show graphs of progress, track weight loss goals and help develop an overall fitness plan.

People who are able to successfully overcome the challenges that diabetes presents will live longer, healthier lives.  [quote]When weight loss and diet management seems like a challenge, it is important to look to the support of your loved ones who can help you with the process.  [/quote]Keep these ideas in mind as you commit to better health during American Diabetes Month.  The BIGEYE team is here to support you along the way.

If you need an app, look no further. Check out what our team of experts is capable of.

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Adaptable Creative Content Marketing Copywriting Creative & Production Healthcare Healthcare Devices Photography Video Production
Instagram in the Operating Room Using social media to bring awareness and comfort to others 1200x600 c default
Instagram in the Operating Room Using social media to bring awareness and comfort to others 1200x600 c default

I never thought when making the switch from nursing school student to an advertising major in college that I would have the opportunity to witness an open-heart surgery on a small child. But that is exactly the experience I had last month. BIGEYE had the honor to be asked by our client, Arnold Palmer Hospital for Children, to produce a video about their cardiology program. As part of that video, our crew was graciously allowed in the operating room to witness an amazing surgical team, lead by Dr. William DeCampli, repair little 3-year-old Emily Stone’s heart.
We literally got to participate in history being made. The hospital broke ground by trying something relatively unheard of in healthcare: using social media to share a live surgical operation with the entire world. The hospital posted images and updates of the surgery every 10 minutes through the photo sharing application Instagram, pushing the updates out via their Twitter and Facebook profiles, as well as their blog. For me, it definitely brought new meaning to a photo app that I primarily use to apply artistic filters to pictures of my food.

The response was overwhelming as the world watched and cheered on little Emily with amazing words of encouragement. It was awesome, in the truest sense of the word, to be so openly allowed into a world that is usually very closed off to the public. Pushing the envelope will always bring on a slew of questions: Why did they do this? Does social media go too far? What role can social media play in healthcare? The very nature of social media encourages debate and provides a portal for honest discussions.

Mike Schmidt, director of digital media at Arnold Palmer Hospital, said it best: “Healthcare is behind the rest of the world in being able to tell stories well through social media. There are thousands of amazing things that happen here at the hospital each and every day, and we want to share that with our community.”

Advertising, taglines, slogans and pictures of happy patients all have their place in healthcare. They play a role in communicating to the public a hospital’s message: who they are and what they stand for. But what about showing, not just telling, what really goes on? There may not be anything “pretty” about surgical procedures, but they are real, raw, and honest. We’re talking about humans saving other human’s lives. Arnold Palmer Hospital and Emily’s family were ready to take that leap by sharing this life-saving procedure with the world. The fact is, surgeons and healthcare professionals alike live and breathe this every day, and that’s what has a true impact on their patient’s lives.

Social media is here to stay and will continue to evolve and change. Yes, seeing pictures of a beating heart on your Facebook timeline may not be for everyone, but I do commend the hospital on using a tool that we are all familiar with in a new and interesting way in order to keep people informed of what’s going on behind the curtain. It breaks down barriers and can remove the mystery of the “unknown” for families that may be going through something very scary, hearing their child has  congenital heart disease.

On a very important side note, Emily is doing well. It was a joy to get to know her and her family throughout this process. She’s a brave little girl!

You can see how the story unfolded on the hospitals blog, Illuminate.  Warning: some of the pictures are graphic in nature.

Written by, Laura Adams, BIGEYE Creative Account Manager