Healthcare Archives

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Swallow a Bluetooth-Controlled Pill and Call Us In The Morning

Leave a Comment / Consumer & Healthcare, Healthcare, Healthcare Devices / By bigeyeuser

The latest innovations in medical device marketing are the stuff of science fiction. Here’s what brands need to know about health and wellness marketing. Google, Apple, and other high tech titans are entering the healthcare market in force, unlocking new treatment and care innovations that radically improve patient outcomes. This transformation is having an especially profound …

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Why Pharma Brands Struggle With Digital Ads

Leave a Comment / Healthcare, Marketing/Business, Pharmaceutical / By bigeyeuser

Pharmaceutical companies dominate the airwaves in the U.S., but face a much tougher challenge on the Web. Turn on a TV during daytime hours, and the odds are strong you’ll see the work of a pharmaceutical advertising agency. Ads for prescription drugs are everywhere during peak viewing hours for older viewers, and only slightly less …

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Rise of the Chatbots: Bringing AI Into Pharma Marketing

Leave a Comment / Healthcare, Marketing/Business, Pharmaceutical / By bigeyeuser

Looking for a low risk, low overhead, but high impact way to introduce AI into your pharma marketing? Then consider the chatbot. Customer service is one of the most obvious applications for automation — and companies have been ruthlessly efficient in its deployment. Newer tech-based firms, in particular, have opted for near-total customer service automation, …

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Learning from Five Key Pharma Industry Trends

Leave a Comment / Healthcare, Pharmaceutical / By bigeyeuser

The global pharmaceutical industry is experiencing profound changes — and understanding the impact of these changes is critical for those involved in pharmaceutical marketing. According to a new industry report, the era of pharmaceutical firms succeeding with low innovation products and indiscriminate TV pill pushing is coming to a quick end. The successful pharmaceutical firm …

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Why Direct to Consumer Pharma Ads Remain a Global Anomaly

Leave a Comment / Direct-To-Consumer, DTC Marketing, Healthcare, Pharmaceutical / By bigeyeuser

Direct to consumer prescription drug ads are everywhere in the US — and almost unseen everywhere else. Here’s why. In the U.S., consumers are bombarded with ads for pharmaceuticals — so much so, in fact, that the very form has become a cliché (think about “active seniors” pursuing their favorite activities while a narrator rattles …

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Medical Marketing Agency: A Partner That Provides a Healthy Impact

Leave a Comment / Consumer & Healthcare, Healthcare, Marketing/Business / By bigeyeuser

Even with the help of a talented medical marketing agency, health insurance companies are never going to be sexy, or set consumer pulses racing. Most Millennials report that they would rather go 24 hours without using any social media than sign a stack of healthcare insurance forms. Yet this industry does have a major ace in the hole in terms …

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Decoding a Hidden World by Using a Pharmaceutical Naming Agency

Leave a Comment / Audience, Branding, Healthcare, Identity, Implementation, Naming & Architecture, Nutraceuticals, Qualitative Research, Quantitative Research / By bigeyeuser

When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …

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How hospitals & medical centers are incorporating voice technology

Leave a Comment / Creative & Production, Healthcare, Voice Development / By bigeyeuser

A smart, reliable voice assistant makes life easier — and in turn helps make us more productive. The truth is that we live in a world where mobile and smart devices are used for almost everything. By moving these functions from a smartphone to a voice assistant, the experience becomes simpler and less mediated. Having …

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Doctors, nurses and voice technology: Three pillars of healthcare

Leave a Comment / Healthcare, Personal Care / By bigeyeuser

Today, Amazon’s Alexa (along with devices from Google and Apple) provide a near seamless user experience and perform fairly complex tasks. This, of course, is still only the beginning. Amazon has been vocal about its desire to extend Alexa’s reach virtually everywhere. The goal is to create access to voice technology platforms in every setting, …

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How voice technology is transforming the healthcare industry

Leave a Comment / Creative & Production, Healthcare, Voice Development / By bigeyeuser

In the healthcare field, the voice technology platforms developed by both businesses (Amazon Alexa and Google Home) have been lauded by medical practitioners and developers alike.It’s not difficult to see why the interest has been so apparent. While voice interaction has been a resounding success in the consumer market, allowing users to save time by …

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