In 2021, top advertising agencies should encourage clients to remain agile, put customers and employees first, value trust, and get creative. A Deloitte Insights paper prefaced its own vision for 2021 marketing trends by first recounting some history. They observed that past crises tended to spark new innovations and shift perceptions of value. As examples, they …
2021 Marketing Trends to Set Your Brand Ahead of the Curve Read More »
Holiday shoppers research purchases and respond to retail advertising promotions. See four classic holiday retail marketing campaigns. With the scent of pumpkin spice in the air, ’tis the season for holiday advertising. Of course, businesses have plenty of good reasons to ramp up retail marketing during the holiday season. According to WordStream, 80 percent of …
4 Great Holiday Retail Marketing Campaigns and Why They Work Read More »
Podcast advertising gives DTC brands a chance to connect with a wide, engaged, and growing audience. See five DTC advertising success stories. PPC, blogging, and social media advertising tend to dominate discussions about DTC marketing. These kind of conversations totally ignore the rapid growth of podcast advertising as an effective and increasingly popular promotional medium …
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Increased demand and reduced supplies of aluminum have kept products off shelves. Learn how CPG brand marketing was impacted and could react in the future. While not quite as notorious as the infamous toilet paper shortage, many companies have had to reduce production of canned products because they have had trouble sourcing aluminum cans. The …
How the Aluminum Shortage has Impacted CPG Brand Marketing Read More »
What will 2021 TikTok marketing look like? Don’t ignore increasing market penetration or this quirky social video site’s young, engaged, and fresh market. Developed by ByteDance, a Chinese company, TikTok lets users produce, edit, and share short videos. The social media platform’s editing features include the ability to add sound effects, musical overlays, and video …
TikTok Marketing Predictions and Tips for 2021 and Beyond Read More »
Three scary marketing case studies to help marketers avoid marketing fails by remaining sensitive to your audience and learning to adapt your message fast. Plenty of people will always associate 2020 with dire health concerns and economic uncertainty. Marketers may not need to wait for Halloween to evoke feelings of fear and dread. Still, in …
Spooky Marketing Mistakes: Tales from the 2020 Advertising Crypt Read More »
Pumpkin spice marketing and the success it’s seen over the years can be explained by nostalgia, broad cultural appeal, and even the way human brains work. Anybody can visit a local grocery store to buy a jar of pumpkin spice for a few dollars. Generally, the blend contains a mix of cloves, nutmeg, and cinnamon, …
5 Reasons Pumpkin Spice Became a Cultural Phenom Read More »
Three ways the best CPG marketing agency can design packaging to reduce waste, improve brand reputation, and drive attention and sales. Of course, a CPG marketing agency frequently has to help promote products that people might think of as fairly interchangeable. Choosing between some jars of mayo, bottles of ketchup, or boxes of laundry detergent …
How a CPG Marketing Agency Makes Products Stand Out Read More »
How effective podcast advertising can deliver a receptive audience to all kinds of businesses with podcast advertising and measurable returns. Even though historians may refer to the 1930s as radio’s golden age, the audio device remained important through the rise of TV and even the introduction of the internet. Most recently though, radio use has …
The Value of Podcast Advertising After the Decline of Radio Read More »
Hiring the best full service marketing agency for a particular business presents challenges. Learn the in’s and out’s of finding the best marketing partner. According to Statista, businesses can choose between over 13,000 marketing agencies in the U.S. All together, these advertising agencies help their clients invest billions in marketing. While having choices should benefit …
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