By: Rhett Withey, Bigeye Art Director When you take a shot at the king, you better not miss. Adobe, the king of the creative software world, has reigned over its users with the expectation that no matter what the company does, their users have to buy their product because it’s the “universal standard.” Adobe, recognizing …
By finding the right influencer, social influencer marketing can deliver authentic messaging, a targeted audience, and more profits to your business. Almost everybody has made at least one purchase because somebody they knew — or at least, knew of — introduced them to a product or service. Today’s social media influencer marketing just takes old-fashioned …
Do I need a billboard for my business? Learn how out of home advertising and digital marketing work together for great results. While scholars believe human societies were first introduced to oral advertising, it did not take long for those old-time marketers to discover the power of signs. At least, they’ve found papyrus advertising posters …
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Adding experiential experiences to your content marketing strategy can help grow and engage your audience online and offline. Instagram, the popular photo and video site, will celebrate its 10th birthday in 2020. According to Sprout Social, just about a billion people use Instagram regularly, with about sixty percent of these users logging in at least once …
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As a content marketing agency or business, don’t overlook the power of podcast marketing to meaningfully connect with your market. As a business or content marketing agency, have you overlooked the potential of podcast marketing? Even though this might first appear like a niche tactic, you should know this audio-only kind of content has blossomed …
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Most Airbnb business comes from millennial travel, so resort marketing needs to offer the travel experiences millennials still crave. Like a lot of services offered by the new sharing economy, Airbnb’s business model appeals to many millennial travelers. And since millennials now make up not only the largest generation — but the biggest one in …
Is Airbnb Beating Resorts for Millennial Travel Bookings? Read More »
After years of testing different forms of online and offline marketing, marketers still debate the virtues of an inbound vs. an outbound marketing strategy. Consulting marketing pros may not always help you take sides in this debate. That’s because representatives of an outbound or an inbound marketing agency will naturally have their own biases. Before …
Inbound Vs. Outbound Marketing: Why Should You Care? Read More »
These Reddit marketing tips will help you reach niche audiences, improve your brand, increase traffic, and avoid common Reddit pitfalls. Almost every digital marketer knows about Neil Patel. He’s one of the internet’s top influencers and a bestselling author. When Neil Patel calls Reddit the most intimidating social platform, you have to take notice. Intimidating or …
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Email marketing hacks for your email marketing strategy: Use these test subject lines to engage subscribers and boost CTRs. Every year, you probably see articles that tell you email marketing has died and that you need to turn to some new technology or tactic to boost your content marketing strategy. At the same time, almost …
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Find out how the coronavirus pandemic has impacted pet product sales, and how your pet product marketing can take advantage of opportunities. In the past, marketers thought of pet product marketing as reliably recession-resistant. According to Pet Food Industry, an industry journal, that proved true both after 911 and during the Great Recession of 2008. In …
