Conversion Optimization

How To Develop a Successful Bank Conversion Marketing Program 1200x600 c default

How to develop a successful bank conversion marketing program

As featured in an earlier blog post, millennials represent 92 million in the United States and are reaping the benefits of improved financial conditions after bouncing back from the recession hit. These young adults are ripe for new banking relationships and considering new bank products to suit their needs, such as checking and savings accounts. This …

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How to spend your Q3 and Q4 retail marketing dollars

Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …

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Watch Out for the Bumps in the Road: Conversion Roadblocks

A client I once worked with, who specialized in online foreign language instruction, offered a series of classes for a relatively low rate, yet the business’ marketing director explained that they were experiencing an extremely low conversion rate – relative to the volume of visitors to their site. This was one of the most affordable …

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Optimizing Your Website Experience for Conversions

A client I once worked with offered a series of language classes for a relatively low rate, yet the business had an extremely low conversion rate relative to the number of people who visited the site. This was one of the most affordable language programs in town, but conversion rates were at a dismal 4%. …

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Learn the Keys to Attracting Customers – Great Ones

Interestingly, when businesses contact our Orlando marketing agency, they have a pressing issue: Business is steady, but they’re often frustrated with the client base itself.  Whether it’s the salon clients who don’t tip, the hotel guest who always complains so she can get a free upgrade or the consulting client who rarely pays on time, …

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Marketing Tools Our BIGEYE Teams Gives Thanks For

Happy Thanksgiving! In a world growing more complex on a daily basis, the team at BIGEYE gives thanks for a few marketing tools that help make our lives easier–and give us more time to spend the holidays with our families. Google Analytics: Google Analytics is an all-around excellent tool. It offers numerous ways to allow …

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What Makes a Social Media Campaign Successful Alternatives to ROI

What makes a social media campaign so successful?

If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts.  In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …

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Pinterest: Helps companies drive innovation & revenue

A year ago, Pinterest blew up into popularity so fast that even the founders themselves were astounded.  However, a leading question on everyone’s mind revolved around a single question: how could the Internet’s pin board help drive revenue? Pinterest continues to grow in popularity because it offers a visual approach to daily inspiration.  Particularly popular …

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It’s not so black and white: New insights about Black Friday

Years ago, Black Friday marked the day when stores would stop operating at a loss for the year, and would enter “the black” in terms of the year’s sales.  Merchants and their employees would leak deals to consumers to lure them into stores with special offers.  This was all done in an effort to clear …

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New Twitter profile pages help brands spell #success

If you’ve been following Twitter (no pun intended), then you already know that the company is on the cutting edge of innovative concepts for brands and marketers. Marketing experts latched on to the benefits of Twitter when it first began blossoming into popularity in 2006, and have maintained real-time communication with fans and allies through …

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