Whether you’re an SEM specialist or simply overseeing your company’s digital advertising spend, you probably follow changes to Google’s AdWords the way day traders follow the stock market. Google’s notoriously shifting algorithms and the media usage pattern. Ad spend rules can seem like a barrier for the average small business owner, and a Byzantine maze of …
4 AdWords changes to alter how you think about PPC management Read More »
One of the biggest mistakes small- and medium-sized business owners make is assuming they can take a purely DIY approach to their marketing efforts. Being a Jack of all trades is critical when thinking about big picture strategy and crafting a holistic business plan for your organization, but never when it comes at the risk …
Why you need a pro’s help for digital ad creation and placement Read More »
Understanding the difference between actual and potential Twitter impressions can seem confusing to those who don’t consider themselves media analytics experts, but don’t worry! It’s much more simple than you think, and very similar to understanding the difference between paid advertisements and public relations when assessing the value of your Orlando marketing agency. To help …
The REAL difference between potential vs. actual impressions Read More »
Cross-device tracking is a popular marketing term used to describe our ability to observe customers’ behavior as they navigate between devices. Here’s how it works in real life. For example, you might hear about a new product while you’re watching television. Because you’re already surfing Facebook on your tablet, you might simply search for the …
WTF is cross-device tracking? And what you need to know about it Read More »
Unless you work for Google or Facebook, one of your biggest pain points is probably distinguishing which channels are performing best. When attributing conversion credit across your online channels, you or your digital marketing agency analysts may use a variety of methods to determine who gets the win. Do you use the last touch model, …
Adobe announces co-op for the Adobe Marketing Cloud Read More »
When Instagram first debuted, people flocked to the quick and easy, transactional photo sharing application. Unlike Facebook or Twitter, users’ photos were truly worth a thousand words. With no elaborate profiles or deeper agenda beyond documenting and sharing photos, Instagram was a class all its own. Pithy captions, profile links, and subtle calls to action have since become the …
Will customers embrace the new sponsored Instagram ads? Read More »
Because Google never likes to miss an opportunity to keep your favorite SEO marketer and digital marketing agency on their toes, they recently announced that close to 15% of their search queries is answered by a robust artificial intelligence (AI) called RankBrain. RankBrain’s primary function is to more accurately sort through search requests – especially …
Why you need to know the 6 ways Google’s RankBrain will impact SEO Read More »
With the first quarter of 2016 well underway, the biggest digital marketing trends of the year are beginning to emerge. Don’t wait while the competition tackles the biggest bets of the season: bring you – and your company – up to speed on this year’s most critical digital marketing trends. Although many of the tried …
The top digital marketing trends for 2016 that you need to know Read More »
Choosing the right digital marketing tools can feel incredibly overwhelming as a small business owner. HOW do you navigate this ever-changing web landscape on your own? Do you absolutely need to hire a full-time digital marketing specialist? What about a marketing agency? The good news is – there is no wrong answer, and there are a ton …
5 digital marketing tools to help your small businesses succeed Read More »
Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …
Retargeting (or remarketing) is creepy, but it sure works Read More »
