Happy Thanksgiving! In a world growing more complex on a daily basis, the team at BIGEYE gives thanks for a few marketing tools that help make our lives easier–and give us more time to spend the holidays with our families. Google Analytics: Google Analytics is an all-around excellent tool. It offers numerous ways to allow …
Marketing Tools Our BIGEYE Teams Gives Thanks For Read More »
With the rapid evolution of technology, jobs that used to require good old-fashioned human attention are now automatic, creating efficiency through high-tech, advanced computer programs. Conspiracy theorists speak of the “rise of the robots,” like something out of the 1990s trilogy The Matrix. Today, searching for a new home can be as simple as a …
In a Digital World, Will a Real Estate Agent Become Obsolete? Read More »
In popular culture, it’s common to see television shows where a man sits around watching football, while his wife stands around complaining. These images that are ingrained in our cultural behavior show men drinking beer and watching the big game, with the women in the corner, cleaning up the mess. Because of the often masculine …
How to Reach the Female Sports Fan In Your Market Read More »
Hospital marketers face challenges unique to their profession. Marketing often entails informing the public of staff accomplishments, explaining new physician services, or simply building awareness within the community. Successful hospital marketers integrate both digital strategies and direct contact within their locale. Such hospitals may also need to focus on hosting events and building direct relationships …
Four important Facebook tips for hospital marketers Read More »
It may be the holidays, but if you’re in college, it’s not too early to start thinking about employment prospects for after graduation. People who start their search now will have much better luck securing a full-time advertising agency job fresh out of school than those who put off their job search in favor of …
6 resume tips to help the struggling marketing college grad Read More »
If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …
What makes a social media campaign so successful? Read More »
One of the best things a hospital marketer can do is show genuine knowledge of and respect for physicians’ duties and responsibilities by learning about the service line. This shows a demonstrated commitment to service, and will allow the marketing team to adequately address physician’s concerns with competence. When the marketing team meets with physicians, …
Physician marketing: It’s important to ask the right questions Read More »
The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way …
Learn how the updated AP Stylebook gets social in todays terms Read More »
Let’s think back to the days of disposable cameras and film rolls. In order to develop pictures we had to drive to the local convenient store or supermarket. After the pictures were developed, we would discover only half the batch of pictures were decent enough to keep. Finally, we would bring them home to cut …
Disposable to Uploadable: The digital world take over Read More »
If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the rise of singer-songwriter Justin Bieber, who can thank YouTube for the fact that he can …
What to Expect in Marketing in 2011 and what you need to know Read More »
