Influencer Marketing Archives

How Influencer Marketing is Reshaping Retail with Paige Garrett

Leave a Comment / Audience, Consumer Insights, Direct-To-Consumer, DTC Marketing, Influencer Marketing, Media & Analytics, Podcast / By bigeyeuser

Bigeye’s forthcoming national study reveals that among those who follow infuencers, 9-in-10 purchase a product after seeing it used or recommended by an influencer. Paige Garrett, Assistant Vice President at RVD Communications in New York, explains how influencer marketing is reshaping retail and why it redefines the shopper’s path to purchase. Paige also shares which tactics yield the most positive ROI and predicts where influencer marketing is headed in the coming years.

10 Top Influencer Marketing Campaigns from a CPG Agency

Leave a Comment / Influencer Marketing, Media & Analytics / By bigeyeuser

See and understand ten examples of great influencer marketing campaigns for a variety of CPG companies, from Diet Coke to underwear. According to Martech Advisor, almost 90 percent of CPG marketers include influencer marketing in their promotional campaigns. To gain some inspiration about successful campaigns for a variety of CPG products and brands, look at …

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Don’t Ignore Influencer Marketing for Your Pet Products

Leave a Comment / Influencer Marketing, Media & Analytics, Pet, Pet Food, Pet Health & Wellness, Pet Insurance, Pet Supplies / By bigeyeuser

Don’t knock influencer marketing when building your strategy for pet products. This type of marketing amplifies word-of-mouth marketing through social media. Do you trust a random TV actor pitching a product? What about a celebrity pitch person — someone you’re familiar with? Would you trust this person more? How about a close personal friend whose opinions you …

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Is Influencer Marketing Finally Out of Its Infancy?

Leave a Comment / Influencer Marketing, Marketing/Business, Media & Analytics / By bigeyeuser

Influencer marketing continues to grow at an extraordinary rate. Yet the field is on the verge of an even greater transformation. Here’s why. Influencer marketing as a general concept stretches back to early 20th century consumer advertising, when athletes, actors and astronauts were turned into pitchmen extraordinaire. Yet influencer marketing in the modern sense has been around for little …

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The Secret to Effective Property Management Marketing Minding Your Ps and Cs 1 1200x600 c default

Want Effective Property Management Marketing? Mind your P’s & C’s

Leave a Comment / Influencer Marketing, Marketing/Business, Media & Analytics, Multi-Family, Real Estate / By bigeyeuser

Didn’t grandma ever tell you to mind your own business? Now it’s time to shift focus to the P’s & C’s of property management social media marketing. Social media moves fast — so it’s critical to stay up to date with the most innovative new ideas. The recent Multifamily Social Media Summit gave property management professionals …

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3 Things to Unlearn About Video Game Marketing for Your Brand

Leave a Comment / Branding, Influencer Marketing, Marketing/Business, Media & Analytics / By bigeyeuser

Gaming is a 2.3 billion global person market, not tapping into this video game marketing arena is a huge loss of opportunity. There are a lot of things that people think they know about marketing to gamers. Forget all of it. The gaming world is a lot more like the mainstream world than most would …

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Want to Maximize Your Influencer Relationships? Then Go Long

Leave a Comment / Branding, Implementation, Influencer Marketing, Media & Analytics / By bigeyeuser

Fine-tune your influencer relationships with expert brand messaging services to bring your brand voice to a whole new level! Brand messaging services have long evangelized about the power of influencer marketing. Yet in order to maximize the returns brands see on influencer campaigns, it’s important to optimize these relationships. One key factor that many brands overlook in …

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Politics Affect Sales According to Influencer Marketing Agencies

Leave a Comment / Influencer Marketing, Media & Analytics / By bigeyeuser

Brands and influencers have long exercised great caution when dealing with anything falling into the categories of sex, politics, and religion. Yet times are quickly changing. This election season saw public figures such as Oprah and Taylor Swift engage in unprecedented political activity. Brands, too, were eager to join the electoral fray, often under the direction …

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How Influence Became the Currency of Marketing & Why It Matters

Leave a Comment / Influencer Marketing, Media & Analytics / By bigeyeuser

If you’re a longstanding fan of TV’s “The Bachelor” or “The Bachelorette,” you’ve probably lost count of the hundreds of contestants who have contended for roses and eternal love (or at least a plausible television wedding) over the course of the last decade. Yet just because eliminated contestants may drop out of sight, doesn’t mean they drop out of the …

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Play to Win: Why an Influencer Outreach Agency Partners with Gamers

Leave a Comment / Influencer Marketing, Marketing/Business, Media & Analytics / By bigeyeuser

Think gamers are too niche of an audience for your business to pursue? Guess again. These days, virtually every household has a gamer, and most have more than one. Whether we are talking about die-hard gamers streaming their exploits on Twitch or the businesswoman who relaxes with Candy Crush on her smartphone, gaming permeates our common culture. …

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