In the scary, dark, pre-internet days, pretty much all you had to rely on when choosing a product or service was what each company had to say about itself. Thankfully the internet is thriving and here to stay, plus there are better and more reliable ways to get an unbiased opinion. People with in-depth knowledge …
How an Influencer Agency Connects You with Industry Trendsetters Read More »
Everyone wants a mega-celebrity such as Selena Gomez, Beyonce, and Cristiano Ronaldo (all of whom boast over 100 million Instagram followers) to promote their brand. But ask any influencer marketing agency, and they’ll all tell you that real power comes from partnering with micro-influencers. While big names sound exciting and flashy, micro-influencers with authentic, highly-engaged …
An influencer marketing agency truly brings value to your brand Read More »
We don’t want to ruffle any feathers, but bloggers and influencers are slowly (or not so slowly depending on who you ask…) starting to replace print advertising and editorial content. We aren’t saying that beauty magazines have become obsolete, but platforms such as Pinterest and YouTube have made it faster and easier for the average …
Cosmetic marketing gets a makeover thanks to influencer marketing Read More »
We aren’t exactly saying that you need to become the next Kim Kardashian…but we do think you should be using influencers like her to leverage your brand. As Dan Kennedy, known as the “Godfather of Direct Marketing,” once said, according to the Huffington Post: “The simple truth is, if you aren’t deliberately, systematically, methodically — …
Kim Kardashian (& authority marketing) are important to your brand Read More »
Influencer marketing is more impactful for travel and hospitality brands than almost any other industry because these emotional purchases can be tarnished by misleading photos (we love a good wide angle lens as much as the next guy, but come on people), hidden fees, and outdated information. 68% of consumers rely on review sites to help …
4 ways influencer marketing can get travel brands on the map Read More »
More than 40% of consumers base purchase decisions on influencer marketing, such as seeing someone use a product on YouTube, Facebook, or Instagram, according to Twitter analytics. That’s a fancy way of saying: seeing is believing. Whether it’s a yelp review, a blog post, a YouTube “unboxing” video, or Vine tutorial – you’ve probably consumed …
Why you need influencer marketing to launch your new product Read More »
Despite finding it’s way into the presidential debate, onto national news, investigative reporting, and into our workplaces (come on, when’s the last time you went to a marketing conference without a Twitter hashtag?), Twitter sometimes gets a bad wrap. Twitter may not be the most lucrative social media platform in terms of the company’s own …
5 reasons why Twitter is NOT obsolete for tourism marketing Read More »
One thing is clear. Millennial consumers’ media usage pattern leans heavily on social proof, user-reviews, and non-traditional marketing techniques when forming purchase opinions. Millennials don’t need some advertising executive to tell them what they like; which is why digital marketing firms such as our Orlando-based agency have had to find new ways to balance the …
How to design the perfect influencer endorsement video Read More »
Every morning, we recommend starting your day by centering yourself in your industry. Go ahead, grab a cup of coffee, skim your inbox to make sure there are no emergencies, and then set aside 30-45 minutes to read a few posts from the best industry blogs and content marketing influencers. Like watching the news or …
7 content marketing influencers you need to follow right now Read More »
Social media is a powerful, organic force that can make or break a brand – or even set the tone and personality of an organization. One of the most overlooked facets of social media management is its power to enhance your customer service strategy. According to Nielsen’s Social Media report, 67% of your audience uses social …
The art of integrating customer service into social media management Read More »
