Category: Influencer Marketing

At our Orlando marketing agency, we believe influencer marketing can be a valuable part of any company’s marketing strategy. Influencers have the power to be “in the know” about what’s cool and interesting; something about who they are attracts others to them, which can result in an increased brand following.

Many times, these influencers can be celebrities, but often times, they aren’t. Many times, they’re just connectors, people who just happen to know lots of others based on what they do, and, by virtue of their status, have the power to lead others’purchasing decisions and ideas.

An influencer might be fashion trendsetter, blogger, photographer or party planner. Somehow, these people have developed a reputation of being “in the know,”and can guide their valuable networks if brands can link into them properly. Typically, they also have large circles of influence —even if others have bigger followings, these influencers have followings that are interested and engaged in what the influencer has to say.

A brand can discover who its influencers are through social media listening. If people are already raving about your brand, and this conversation has garnered tons of likes, follows and comments, then tapping into this person for special deals, discounts and party invitations is a great way to take someone who’s already a brand ambassador and give them even more reasons to spread the word.

More often than not, however, marketers seek to reach new faces to dub influencers. This means having a great product, reaching out to the influencer, and offering samples and products with the hopes that they will share. While this sounds fine in theory, the problem with this is that people see right through these tactics, and often don’t give a second thought to new hair products and eyeliner pencils.

For more ideas as to how your company can utilize influencers to better market your products or services, please contact us today to learn how our Florida ad agency can help you!

The best way to reach the influencer is to be part of the conversations that he or she is part of. For example, a person who is a thought leader in the green space, and who is thoroughly against animal testing, would be an excellent target to reach out to on a personal level to talk about your brand. This might mean soliciting feedback about what the company can do to help change the social landscape of a cause that influencer can support, thereby offering an opportunity to reach the influencer in a new and personal way.

Even to an influencer’s loyal following, there seems to be an obvious difference between a paid mention and the genuine belief in a product or service. A shoutout that feels forced does much less for a brand than a shoutout that seems heartfelt and sincere. Take, for example, Oprah’s Book Club. Each time she would add a book to her book club, sales would skyrocket. One could imagine that wouldn’t be the case if that was followed by a line, “I’m being paid to say this.”

Therefore, reaching the influencer means showing some actual care, rather than hawking product and hoping for a mention. For more ideas on how to use influencer marketing to help grow your brand, set up a consultation today – we want to help your business influence the influencers to help get your brand more business.

You’re social media savvy, right? Sure, you may love to post your thoughts about the big game to Twitter, or tweet out about events and interesting articles. But if you’re trying to grow your business and aren’t seeing the anticipated results, then maybe it’s time to try a Twitter marketing strategy that includes a lead-generation campaign.
Twitter has a number of built-in ways to help you generate leads, plus, with a bit of creativity you can also create your own. Follow these guidelines from our Orlando ad agency, and watch as your business grows through your Twitter-based outreach strategy.

Try a Promoted Post

One of the easiest ways to generate awareness about your business and services is through a Twitter promoted post. You can set up your promoted post based on users’interests and locations, meaning if you only want to target female college students in the Orlando area, you’re in luck! You can also target users based on the types of people and brands they follow. For example, if you’re in the high-end fashion business, you can target people who follow iconic fashion brands like Vogue and Vanity Fair. Twitter’s Lead Generation Cards can shorten your conversion path and make it easy to collect potential customers’email addresses.

Or, Go Organic

If you don’t have the money to invest in Twitter ads, then you’re going to need to do a little bit more planning to focus on getting leads organically. Luckily, with a little bit of social media listening and some influencer outreach, you can make some major traction just by interacting with the right accounts.

First of all, you’ll need to follow the right people. If you don’t know who the influencers in your space are, go on to Google and do some searches to find out who’s talking about your brand or related brands. Also, on Twitter, search hashtags related to your brand and area of expertise. Spend a little time digging around to see who is connected to whom, and how they interact with one another.

Once you’ve identified these key players in your scene, do some influencer outreach. Tweet out at them, interact with them, and try to develop those online connections that can result in true relationships. While you can’t force someone to retweet you to their hundred thousand followers, you can be funny, uplifting and engaging and hope your followers and influencers play along. And, in doing this, remember that no more than 10% of your business’s tweets should be outright self-promotion.

Check out BIGEYE’s social media marketing strategy for Arnold Palmer Hospital for Children’s rockin’ donorship event.

In using an organic Twitter outreach strategy, it’s important to remember that, especially for people with big followings, Twitter outreach alone won’t be enough to establish the relationships that will help you get your foot in the door. Instead, try tracking down your influencers through LinkedIn or through their blogs to help continue the relationship in a professional manner.

Remember that there’s no one way to use Twitter that’s going to work for every brand, so it’s up to you to learn how to best interact with your followers. Learn about the value you can provide for them, and then take it to the next level by connecting with them on a fundamental level, bonding over they things they’re already talking about on Twitter.

And, if you’re tried all this and still aren’t seeing the results you want, the social media strategists at our Orlando marketing agency can help you create a Twitter marketing strategy and outreach plan that gives you the most bang for your buck. Contact us today to get the conversation started!

Just a few months back, a rumor started circulating on the internet that ‘NSYNC would be joining forces to reunite for the first time in a decade. First, it was just a few murmurs, and then, as the buzz grew, fueled by a few leaks from publicity sources, the truth was out there for the world to witness: ‘NSYNC would indeed be joining Justin Timberlake at the 2013 VMAs.

While for some, this reunion may seem to have come from nowhere, it was actually a perfectly calculated stunt to help seed excitement for Justin Timberlake’s performance and garner publicity for the VMAs. And, Miley Cyrus’s twerk fiasco aside, the ‘NSYNC reunion was the biggest newsworthy piece of the entire event. In the age of Twitter, Facebook, Intagram and at-your-fingertips celebrity journalism, news of ‘NSYNC’s members getting together to perform at the VMAs spread like wildfire.

But time and again, other 90’s bands and groups that reunite do so to little fanfare. Why is it that some comebacks are a raging success, while others mark a permanent fall from glory?

Here are a few tips that the team at our Orlando marketing agency has compiled to help you make a comeback that will have people’s tongues wagging for years to come:

Have something worth a comeback: There are certain things in this world that wouldn’t make it through a resurgence: Beanie Babies, Pogs and slap bracelets. But when 98 Degrees went on tour with Boyz II Men and New Kids on the Block, it was a rousing success.[quote]People often find themselves emotionally attached to nostalgia, which is why comebacks that speak to a previous era can be extremely successful.[/quote]

Offer something new: It’s easy to forget the days when Apple was dominated by its number one competitor, Microsoft. But when Apple took inventory of peoples’ complaints and created computers that alleviated the pains of owning a PC, they also created something that would revolutionize the way people used their computers. Offering something new and unique is a great way for businesses to stage a comeback when products are getting stale.

Make necessary changes: Is your product or image in need of an overhaul? It’s important to be able to keep up with the times, and make any necessary changes to your product’s image. After a major scandal, Tiger Woods’s success in recent years can be attributed to the changes in his behavior.

Create momentum: By creating momentum for your comeback, you also create hope and excitement for your audience. It takes work, but by seeding information on Twitter, posting updates in real-time on Facebook and Instagram, and keeping the press notified of your comeback, businesses can generate and maintain momentum leading up to the event.

Make it a big event: When Paula Deen made her first public appearance since the racism scandal that captured the nation, she opted to do so in Texas, to massive fanfare. Good publicists are masters of coming up with stunts that help guarantee attention. Be it a massive goodwill initiative or an epic stage show, make sure your comeback offers a memorable experience for everyone who sees it.

Follow up: A comeback doesn’t end with the big showcase. By following up with your audience, businesses and brands can keep the attention of potential customers in an ADD society. Do this by offering follow-up coverage of the event during the weeks following the big comeback, and piggybacking this onto future campaigns.

Whether you’re Tiger Woods, Paula Deen or ‘NSYNC at the VMAs, a well-executed comeback can leave a lasting impression. Contact our Florida advertising agency to help stage your big comeback!

Nearly every professional sports team has at least a few die-hard fans, the types of fans who hold season tickets and will tell you that they haven’t missed a game in over two years.  These are the fans who are happy and relieved when their teams win, but become physically angry when their teams lose.  Regardless, they’ll stick by their teams through thick and thin, based on deep-seated loyalty that may go back generations.
Unfortunately, most sports fans are not like that.  Many will express undying love for their favorite teams, only to stop watching when their teams are having a rough season.  Others are fair weather fans, fans who only seem to care about sports when their local team makes it into the playoffs.

For sports marketers, it may be tempting to go after the moderate fans, and direct efforts toward people who are not already coming to games and showing support for their teams.  The die-hard fans are already going to the games, spending money, and showing support, so it makes sense that they’d be a low priority…. right?

Perhaps that was the case back before social media became integral to our everyday lives.  But these days, your die-hard fans can also be your biggest brand ambassadors.  A sports franchise doesn’t need to unload its entire marketing budget on getting fair weather fans to invest in sports…their die hard fans can do it for them!

Take, for example, the MLB Fan Cave, located at 4^th Street and Broadway in New York City.  Through an online contest that involved Facebook sharing, tweeting and voting, a handful of baseball super fans won the opportunity to spend baseball season in the MLB Fan Cave.  There, they’ll watch every single baseball game while tweeting and sharing their thoughts to their followers.  They’ll also have the opportunity to meet celebrities, watch in-store performances, and to otherwise have the once-in-a-lifetime experience of being a brand ambassador to the MLB.

The MLB Fan Cave Twitter account has a quarter million followers, and looks to only amass more as the season continues.  These super fans are also creating content for their own Twitter, Instagam and Facebook accounts, as well as contributing to the MLB Fan Cave blog, writing about a range of subjects, such as MLB Tattoos.

These super fans are valuable to MLB because of their status as influencers.  The genius marketers at the MLB knew that by choosing people through a series of online votes, they’d effectively choose people who already had strong social networks, paired with the ability to effectively market themselves.

Sites like Klout are designed to realize the importance of influencer behavior to marketers, a field which will only continue to grow.  Marketers have long known that word-of-mouth marketing is the best form of marketing, and a program like the MLB Fan Cave is an excellent way for a big brand to garner publicity while letting its franchise fans do the work for them.

So, for sports marketers who think that marketing to the super fan isn’t the right consumer tier in order to help grow the business, it’s important to remember that the these super fans can be your biggest advocates.  It looks like team that created the MLB Fan Cave have hit a home run.

For more sports marketing and advertising ideas, contact the team at our Florida advertising agency, who can help you design a campaign that meets your company’s needs – and, your budget!