Category: Media Analysis & Measurement

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Media & Analytics Media Analysis & Measurement Search Engine Optimization
Florida Marketing agency combines SEO and SEM 1200x600 c default
Florida Marketing agency combines SEO and SEM 1200x600 c default

Florida Marketing Agency, BIGEYE, would like you to know that SEO and SEM departments should be combined. In previous years, some advertisers ran their SEM and SEO separately. Yet, there is a fine line in which both concepts overlap. Companies like any Florida SEO Company have to determine where the overlap is and whether the overlap is being managed appropriately with a marketing campaign. One example is keyword usage, where a word might drive PCP ads well, so there is an opportunity to use it in SEO for organic rankings.

Florida SEO Company Explains SEO

Florida SEO Company offers SEO or search engine optimization of websites. It is a concept where keywords are used in online content such as the website, blog, and other avenues in order to drive visitors to your site through the search engine. Google sets the rules for how search engines will rank pages and websites in the search results. A company such as the Florida Marketing Agency can devise content that meets the rules, as well as focuses on which keywords are likely to be searched and therefore get you into the top page rankings.

Marketing Firm Orlando Talks about SEM

SEM is search engine marketing. It is as the Florida Marketing Agency stated above: a concept that works closely with SEO. The idea is the same as SEO in which you or a professional, such as those with Florida SEO Company, uses keywords to drive consumers to your business. The difference is that SEO uses search results, whereas SEM is about a marketing campaign. The keywords are highly selective such as one or two in an ad in order to make certain the consumer will have an interest in the advertisement. The Florida Marketing Agency researches the terms to find the best both in SEO and SEM for your site.

If you’d like help setting up your SEO and SEM programs, contact us today!

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Media & Analytics Media Analysis & Measurement Search Engine Optimization
Analytics Tools Explained by Orlando Creative Agency 1200x600 c default
Analytics Tools Explained by Orlando Creative Agency 1200x600 c default

Orlando Creative agency, BIGEYE, can provide marketing help to your company. Our creative marketing agency feels it is important to define some of the tools you may come across on the internet to help with SEO and SEM. A common term you may see is Analytics Tools, but what are they, how can they help, and how do you interpret them? BigEye has defined the keyword phrase here for you.

Creative Marketing Agency Goes Over Web Host Analytics

Analytics Tools or web analytics are a measurement in which an analysis of internet data is provided to you. Web hosts provide you analytics based on your website performance. If you see a poor rating with your web host analytics, it is time to get help from a place like Orlando Creative agency, BIGEYE. Our creative marketing agency can utilize analytical data for market research in order to provide suggestions in how to improve your current website. It is not just about traffic views, but whether your current advertising companies are working and in what market they are working best. BIGEYE is not just a company for local marketing, although we do a considerable amount of local businesses.

Florida SEO Company Promises to Increase Analytic Results

With BIGEYE, you will have tools at your disposal to analyze your website or marketing campaign performance. You will also have qualified professionals helping you through this Orlando creative marketing agency. [quote]Our agency can assess the effectiveness of your website as a starting point before estimating how the traffic can be changed after creating a new marketing campaign.[/quote] We can even estimate one new advertisement’s success by utilizing analytics tools. Google offers tools to website owners, but unless you know how to change your website with a better marketing campaign the tools will not be as helpful.

Contact us today to discuss analytics tools more in depth!

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Audience Audience Analysis Branding Conversion Optimization Creative & Production Digital Targeting Services Media & Analytics Media Analysis & Measurement Real Time Monitoring & Tracking Strategy & Positioning
AP Stylebook Gets Social 1200x600 c default
AP Stylebook Gets Social 1200x600 c default

The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way into day-to-day dialogues.
Language is extremely fluid, changing and adapting to current culture. A “wall” is no longer just a structure that ensures personal space; it’s now a public space where “friends” can post comments, videos and pictures.

Created in 1953, the AP Stylebook has been a very prestigious source of information for more than 50 years. The fact that the AP editors think social media terms are worth publishing just goes to show the impact social media platforms have on the public.

Social media sites such as Facebook, Twitter and YouTube offer successful routes toward global communication, allowing you to essentially keep a public account of what’s happening in your world, and follow the lives of others. And it’s not just the younger generation that’s “tweeting,” but corporate companies and other professional organizations are as well. Company leaders are utilizing social media sites to increase exposure on the same platforms as their target audience. Even the AP Stylebook tweeted about the addition of these social media terms!

With technology continuously progressing and advancing, the digital world is becoming the most efficient way to do, well … just about everything! So, in the past, if you have been wary about engaging in the alternate universe we call social networking, don’t be afraid. Submerge yourself; you will be surprised at the endless possibilities available to you within just a few clicks.

Ready to jump in? Give us a call at 407.839.8599, or email us at info@bigeyecreative.com