Media Planning and Buying

The 3.5 Million Question Why Superbowl Ads Are On the Money 1200x600 c default

The $3.5 Million Question: Why Superbowl Ads Are On the Money

Leave a Comment / Entertainment, Media & Analytics, Media Planning and Buying, Real Time Monitoring & Tracking / By

Here’s a list of things that cost $3.5 million: Lunch with Warren Buffet A Resort-Style Home in Paradise Valley, Arizona Living to 100 Years Old Lena Dunham’s Book Deal One Thirty-Second Advertising Spot During the Superbowl When considering what else you can get for $3.5 million a Superbowl ad may not seem as alluring as …

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What to Expect in 2011 – Part I

What to Expect in Marketing in 2011 and what you need to know

Leave a Comment / Content Marketing, Creative & Production, Digital Targeting Services, Insights, Integrated Media, Media & Analytics, Media Planning and Buying, Paid Search, Paid Social, Video Production / By

If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the rise of singer-songwriter Justin Bieber, who can thank YouTube for the fact that he can …

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