Search Engine Optimization Archives

Law firm marketing to help you beat your competition without lifting a finger scaled

Law Firm Marketing to Beat your Competition Without Lifting a Finger

Leave a Comment / Government, Media & Analytics, Search Engine Optimization / By bigeyeuser

Most legal firms are behind the digital times. Benchmark indicators of digital transformation, such as having a responsive, mobile website, or local map listings, are hard to find in the legal world. Because most firms are investing more than 60% of their marketing dollars into buying cold leads, rather than updating their digital presence, implementing …

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How a Credit Union Marketing Agency Can Put You One Step Ahead

Leave a Comment / Banking, Content Marketing, Creative & Production, FinTech, Media & Analytics, Search Engine Optimization, Website Development / By bigeyeuser

When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities. Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand …

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Why Working With a Technical College Marketing Agency Is Essential

Leave a Comment / Content Marketing, Creative & Production, Media & Analytics, Search Engine Optimization / By bigeyeuser

Over the past decade, the higher education system has changed dramatically. Courses are offered online, highly competitive schools allow students to work full time while pursuing their degrees, technical skills are more valuable than ever, and real-life work experience or work-study programs have become the norm. These changes allow students to become skilled employees …

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How to get your business on the first page Google

How to get your business on the first page of Google through SEO

Leave a Comment / Digital Targeting Services, Media & Analytics, Paid Search, Search Engine Optimization / By bigeyeuser

With the data suggesting that there are more than 6 billion Google searches each day and that 91.5% of the total clicks go to websites listed on the first page of Google, it’s no surprise that the first page is a popular place to be. But how can you make sure your business appears there? There …

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Seven smart ways banks can utilize paid ad campaigns

Leave a Comment / Audience, Audience Analysis, Banking, Consumer Insights, Digital Targeting Services, Media & Analytics, Search Engine Optimization / By bigeyeuser

It would be oh so simple for a bank to forgo newer methods of communicating – such as social media. After all, to someone less familiar with social networks like Facebook and Twitter, these online channels all seem like places where people personally love to play, not conduct or discuss serious business. And financial institutions – especially …

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Optimizing Your Website Experience for Conversions

Leave a Comment / Conversion Optimization, Creative & Production, Media & Analytics, Search Engine Optimization, Website Development / By bigeyeuser

A client I once worked with offered a series of language classes for a relatively low rate, yet the business had an extremely low conversion rate relative to the number of people who visited the site. This was one of the most affordable language programs in town, but conversion rates were at a dismal 4%. …

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5 SEO Mistakes that are Costing Your Business Money

Leave a Comment / Media & Analytics, Search Engine Optimization / By bigeyeuser

If you’ve been in the digital marketing world for any length of time, you’ve probably heard the term “SEO”. If not, it stands for Search Engine Optimization, and it describes a subset of digital marketing and development that emphasizes keywords, website design, linking and other tactics to help gain traction in search engine rankings, and …

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3 Ways to Use Google Analytics to Improve Your Website Experience

4 Ways to Use Google Analytics to Improve Your Website Experience

Leave a Comment / Creative & Production, Media & Analytics, Search Engine Optimization, Website Development / By bigeyeuser

For business owners who have never used Google Analytics, the breadth of customer data available can seem overwhelming. However, Google Analytics is an incredibly powerful tool for businesses of all sizes. It allows marketers an in-depth perspective of how people are using a company’s website, which can lead to much broader implications for branding, SEO …

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Steps to Optimize Your Content1 1200x600 c default

A Few Simple Steps for Effective Content Optimization

Leave a Comment / Media & Analytics, Search Engine Optimization / By bigeyeuser

What do you think of when I say “optimization?” I’m willing to bet most of you think in terms of search engine optimization, the art of getting your website and web content into the highest placement on related search engine searches. That tricky thing called SEO is as much of an art as it is …

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6 Jaw Droppingly Simple Marketing Tidbits We Bet You Didnt Know

Simple Marketing Tips and Tidbits You Need To Know

Leave a Comment / Audience, Audience Analysis, Consumer Insights, Media & Analytics, Search Engine Optimization / By bigeyeuser

As the saying goes, you learn something new every day. That’s especially true in marketing, where sometimes even the smallest steps can lead to the largest payoff. The items below are simple marketing tidbits we’ve learned after endless trial and error, and that we’re passing along to you because we think you can benefit from our …

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