Creative & Production Media & Analytics Search Engine Optimization Website Development

In the era of the internet, it’s easy for the most amazing resort experiences to get lost in the endless stream of advertising and digital content. With so many resort options, resort marketers who truly want to break through the noise have a variety of tools in their arsenal to help them make the most of their advertising dollars by helping them recruit the customers — often times customers who become repeat visitors, coming back again and again, year after year.
Here are seven resort advertising tips – courtesy of your friends at BIGEYE – to help your bookings skyrocket.

1. Invest in search engine optimization

In a highly competitive space like the resort industry, it is important to ensure people can actually find your business in the midst of all the other websites out there. In this industry in particular, tailoring your website’s content to make sure your site appears in organic search is a great way to attract attention to your site.

2. Experiment with Google AdWords and Facebook advertising

AdWords is a great way to give your business an extra boost in terms of search. Marketers can set their own rates and can also bid on keywords. By using such a service, marketers can experiment with images, call to actions and landing pages when testing on Google AdWords. This type of advertising can sometimes takes a little experimentation to get it just right, but, if it makes sense for your business to try it, AdWords users often experience excellent results.

Similarly, Facebook Ads allows users to select keywords and set rates for their campaigns. Facebook also offers hyper-targeted approaches, offering ads targeted directly at users based on their interests (i.e., travel, leisure) and location.

3. Optimize your webpage

If you’re still working with the website someone designed for you in 1996, chances are your page isn’t optimized for the web. In terms of optimization, there are numerous approaches. One is to design the site for SEO purposes, so that it appears highly-ranked in organic web searches, but sometimes this isn’t the most visually-pleasing approach, and may result in high bounce rates. Therefore, experimenting and testing items such as the placement of a call to action, the page aesthetic, and placement of keywords and phrases can help you nail down what works best for your site visitors.

Also, be sure to optimize your site for mobile and tablet experiences using responsive design. In doing so, you can create an easy-to-use site that looks good no matter what platform.

4. Collect email addresses, front and center on your homepage

Email marketing is here to stay, mainly because people who use it see results. They’ve found they’re able to reach their users directly in their inboxes, which is a great way to keep users up to date about deals and happenings at the resort. Implementing an easy email collection box is a great way to increase the number of people who see your email blasts.

5. Optimize your emails

Optimizing your email experience will improve the number of people who click through the email to the site. Even factors such as the subject line and the time of day they receive the email can have a major effect on whether people take the time to look at them. Then, once they do open the email, what do they see? If the content isn’t optimized for mobile and tablet devices, users could decide not to view the email if it takes too long to load or looks garbled.

6. Invest in customer service

In the digital age, customer service and marketing are inextricably linked. A happy customer is the best marketing tool your resort can have, as that customer is likely to share their experience with their friends or on social information sites like Yelp and TripAdvisor. Make it easy for the user to provide feedback and to talk to a real person when they have questions or suggestions for improvement.

7. Try ad retargeting

Once a person does visit your page, they may be interested initially but could get distracted from the ultimate goal of purchase as they move on to other items. A relatively new technology called retargeting uses the viewer’s browsing habits to store information, allowing brands to position their ads in front of the user at a later date on a completely different website. The idea is that the person may be inspired at that later time to purchase the good or service they’d only thought about before. Resorts can capitalize on this, as it often takes people some time to decide they want to book a vacation, and retargeting can help put the experience right in front of them, over and over again.

Taken together, these resort marketing factors can ensure more visitors come to your site and spend more time there, which will inevitably result in more bookings. The team at our Orlando marketing agency thinks that resort marketers that are already taking these steps to improve the booking experience are at a distinct advantage, as is reflected in higher booking numbers.

Contact us today and we can help you implement a number of these helpful tips for your resort!

Creative & Production Media & Analytics Paid Search Search Engine Optimization Website Development

The online advertising front has changed drastically in the past 5 years with new and developing platforms such as coupon deal sites, new blogs being born every day, e-commerce websites, Yelp, Google Adwords, etc. offering several advertising avenues. In this sea of the world wide web, it seems overwhelming to keep tabs on your competitors’ strategies and gauge their success rates.  Who are they advertising with? Did their latest advertising campaign perform that well? How big is their advertising budget?
Frankly, it would take the work of Sherlock Holmes to research and find every platform your competitors are using to reach out to customers. Well not to worry my dear Watson, there are some easy ways to track your competitors ad sensibilities and success rates without employing much more than your finger tips and a keyboard. Why, it’s almost elementary!

Below are three simple steps you can take to monitor your competition and learn from their mistakes and successes:

ONE: Sign up for a free beginner account with MixRank, a leading spy tool for text and display ads. Just enter your competitor’s website, a key advertising word/phrase associated with their company or product, or a major advertisers and publishers to begin. In seconds, you’ll have a list of your competitor’s top active ad links, a record of their ad reach, rates from the best performing ads, a link list of their ad publishers, and a listing of both text and display ads.

[quote]Tip: Take a look at both their text ads and display ad details. Knowing which type of ad and which ad design has been more successful can help you create more engaging advertising content and be one step ahead of your competition.[/quote]

TWO: Check out your competitor’s keywords and how often those specific words or phrases are being sought out by customers using GoogleAds Keyword Tool. For instance, we use a similar service when looking at our competition via a keyword search like: “Orlando marketing and ad agency.” You can see which keywords rank on the hierarchy and drive traffic results as well as the words may be viewed as negative or non applicable. We always discover more about what the customer is searching for and if our competition is incorporating these keywords in their advertising campaigns.

[quote]Tip: Use this competitor information to find out what keywords you should be incorporating in your ad and website content to help boost your chances of customers finding you first. [/quote]

THREE: Become the 007 of advertising and join SpyFu. This web service offers a host of benefits and “spyware” to compare domains, discover new keywords, find the best ad copy and check the quality and success of your own advertising campaigns. You’ll have access to top ads, domain-level numbers, and gain some insight on their SEO traffic and Adwords budget just by typing in your competitor’s company name or keywords.

Tip: Stay ahead of the game and check out which publishers are boosting the success rates of their ads. These statistics can help guide you when choosing the right publishers to advertise with and give you a higher return on your advertising investment.

Our Florida advertising agency hopes you have found these tips useful for your business. To learn how BIGEYE can help you track your competitors and make the most out of your digital campaign, click here to Think BIG!

Creative & Production Media & Analytics Search Engine Optimization Website Development

SEO stands for Search Engine Optimization. In other words, this is how you get your name to the top of the list. Not just any list, but the list, the one people rely on for quality solutions to their everyday problems. Now, who doesn’t want that? With search engines such as Google driving as much as 80% of todays Internet traffic, SEO is essential to setting your website within the view of potential visitors. But before we get into some details of SEO, let’s talk about search engines.

Search Engines.

Search engines perform two major functions. They crawl the Internet and provide answers. In the crawling, or mapping, process, the search engine explores billions, yes billions, of pages and creates references. Relevant content is stored within databases, patiently waiting to be recalled upon for future searches. When the search engine provides answers, results are displayed based upon relevance and importance.  These dimensions are measured by complex algorithms, which ultimately determine the ranking of websites.

Think popularity.

Contrary to what most of us are taught, popularity, at least in this case, is everything. Popularity equates to importance. The search engine assumes that the more popular the website, the more valuable the information; a method that has proven to be quite successful.

Design & Development

There are several elements to keep in mind when optimizing a website. Primarily, there is content. Containing HTML text on the page enables search engines to read through and index the information. Want to see what the search engine sees? Google’s Cache, SEO-browser and MozBar are some helpful tools to let you do just that.

Then there is the link structure. Search engines navigate pages through the most available pathway, often traveling through links. It’s important to remember to properly link the pages of your website. Otherwise, the search engine will not recognize any of the pages left out, regardless of its relevance and importance.

Keywords are another element of SEO. The results of a search are based on the words entered within the search box, including their spelling, punctuation, and even capitalization. When a word is entered in the box, the search engine finds a relevant database, ranks the documents and then returns a list of results; a pretty big job for less than a second of work. One of the best ways to optimize pages is to include key words in the titles, text and meta data of a website. More specific key words increase the chance of ranking higher. This is due to the fact that more specific key words provide less competition. Search engine optimization can also be improved with the adjustment of other elements such as title tags, meta tags, URL structure, duplicate content and rich snippets.

As a Florida advertising agency, BIGEYE practices and encourages SEO. Everyday, people are using search engines to navigate their way through the Internet. This an opportunity to make your website and your business more accessible to the visitor. When an individual types a query into their search box and the name of your business appears near the top of the first page, there is an intangible quality about it. There’s that comforting sense of reassurance that your business is the right one. For a more in depth look into search engine optimization, check out this informative tutorial provided by SEOmoz or learn how to build the perfectly optimized page.

Ready to get in touch with a team of digital strategists to help you navigate the in’s and out’s of search engine optimization? Contact us today to get started!

Media & Analytics Search Engine Optimization

If you’re like me, you pretend to be “in the know” on all things digital. I’m not saying that I don’t “try” to fully understand; it’s just a bit confusing at times. Search Engine Optimization (SEO) is one of those digital concepts that I just couldn’t quite get a grasp on. So to save you hours of research, I have pulled together a plethora of information that describes the concept of SEO and basic tips to help you capitalize on this marketing strategy.

What is SEO?

SEO stands for Search Engine Optimization, which is the process of affecting the visibility of a website in a search engine’s “organic” (unpaid) search results. The concept behind this strategy is to find ways to increase your site’s appearance in web visitors’ search results. [quote] In laymen’s terms, SEO is an Internet marketing strategy that, if used correctly, will drive more traffic to your site. [/quote]

A Florida Advertising Agency helping you capitalize using SEO:

1.)       Monitor Your Current Standing

Before you change anything on your site, see where you already stand with your visitors. Use tools, such as Alexa and Google Toolbar, to check out your page rank. Make it a habit of regularly checking your referrer log, which will give you insight into where your visitors are coming from and the search terms they’re using to find your site.

2.)       Be Conscious of Keywords

Sprinkle appropriate keywords throughout every aspect of your site. These aspects include: titles, content, URLs and image names. According to Business Insider, “the title tag and page header are the two most important spots to put keywords.” Be strategic in where you place keywords because you don’t want to overdue it. Search engine spiders, which are programs that automatically fetch Web pages and feed them to search engines, are programmed to ignore sites guilty of “keyword-stuffing”.

3.)       Always Link Back to Yourself

The most basic strategy to increase your site’s traffic is the integration of internal links into your site. Make it a habit to frequently link back to your archives when creating new content for your site. As I stated above, don’t overdue it. The last thing you want to do is spam your readers with an annoying amount of links.

4.)       Keep Your Content Fresh

This tip is a given. Updating your site regularly is crucial for increasing traffic to your site. MarktingVox explains, “the best sites for users and consequently for search engines are full of oft-updated, useful information about a given service, product, topic or discipline.” Carve time out of your daily routine to update your site with fresh and unique content.

5.)       Use Social Media to Your Advantage

Distributing links to your content across appropriate social networking platforms will open you up to a new audience that you might not have reached before. Business Insider said, “Whether displayed on your company’s account, or recommended, re-tweeted, and re-distributed by someone else, this strategy exponentially multiplies the number of places where visitors will view your links.”

Now that you understand Search Engine Optimization a little more, it’s time to start implementing it into your growth strategy!

Need help building your SEO? No need to fret. We’re pretty much SEO experts. Give us a ring, we’ll help you out.

Article by Paige Goodwin

Media & Analytics Search Engine Optimization

The Bing v Google debate is a long running debate that encompasses the effectiveness of both of the major search engines. For a marketing firm Orlando, the importance of this debate can not be ignored. When dealing with SEO Orlando, it is important to determine which search site is the goal for increasing page views and search rankings, as one rank does not necessarily transfer to another. BIGEYE Creative understands the differences between the two and how they effect sales.

What is Google in Relation to SEO Orlando?

Googles search engine bot is called Panda. It bases its finds on relevance, keywords listing and usefulness of content. Google is also the larger search engine, with 80% of consumers turning to Google first when seeking a product or service. There are many benefits to focusing advertisement on Google, however, competition is fierce and it is very hard to make it to the top ten pages without a very focused SEO Orlando campaign. BIGEYE Creative can create that campaign.

What is Bing in Relation to SEO Orlando?

Bing is very similar in the way it locates content. However there is one key difference. Spammers tend to focus less on Bing search results and instead focus their marketing campaign on Google. Because of this, a marketing firm Orlando may be better served with focusing their products on the less competitive Bing pages and it will probably be easier to reach the top ten search results. However the downside to this is Bing has far less users than Google.

SEO Orlando Should Focus on Both

BIGEYE Creative, a marketing firm Orlando, will focus on both search engines and work to increase search rankings on both pages at the same time, rather than work with just one. This helps a product reach more viewers so key market segments are not lost in the shuffle. When using SEO Orlando, if the focus is on quality articles, the search results will easily follow.

Media & Analytics Search Engine Optimization

If you are using an Orlando advertising agency, changes are, they are using SEO Orlando from local providers. There are millions of SEO Orlando providers on the internet, however, some are much better than others for creating focused search results. BIGEYE, an Orlando advertising agency chooses local talent for SEO Orlando because they are working with a local company that is seeking local buyers. When picking SEO Orlando providers, it is important to focus on the goal rather than the price.

What SEO Orlando Providers Do

SEO Orlando providers may provide an Orlando adverting agency or business with SEO Orlando content articles for search engine optimizations. These articles will be posted on the companies web pages so that search engine bots can view the page and give it a relevance rating. This relevance rating will decide whether the page will come up at number 1 or number 100 in search engine results.

Why Choose Local in SEO Orlando Providers

It is not enough to just be found in a website ranking. BIGEYE Creative, an Orlando advertising agency, wants to keep the reader on their page. An article written poorly, by someone who is clearly not familiar with the area, will come off as spammy and not professional. It is important to hire local SEO Orlando providers to ensure that once the person clicks on the link, they find a page related to the information they were seeking in the first place. While a keyword packed poorly written article may come up higher in the search results, it usually isn’t enough to gain a potential buyer. For that, a certain level of quality is needed.

Choose the Best Orlando Advertising Agency for SEO Orlando

When seeking SEO Orlando content, BIGEYE Creative should be your first stop. This agency will know the best local providers and may even have some on staff. These days, with search engines working the way they do, and fickle consumers who stay on a page for less than a few seconds, it is important to find a quality SEO Orlando provider to keep those consumers reading and keep those page rankings high.

Visit our SEO services page to learn how BIGEYE rules the digital marketing world.

Media & Analytics Paid Search Search Engine Optimization

Brand marketing is going to help a brand grow if done correctly. If you are having trouble getting your brand recognized, it might be time to speak with professionals like those at an Orlando SEO agency. The more professional your marketing, the more success you will have. This is not to say you cannot come up with a wonderful advertising campaign. It is more about utilizing someone like an Orlando marketing firm that has studied the current market, what is trending, and above all what consumers want to see in an ad to gain better brand recognition.

SEO Orlando Increases Brand Visibilityv

There are things you can do to gain brand visibility. When you post on a blog or story, you can provide a nice professional comment. Show why you liked it or didn’t like it. Try to get your name associated with your brand. These are things you can do, but Orlando SEO can also do things for you. Marketing firms can utilize advertising campaigns to make sure your name is being seen by more individuals. Search engine optimization activities can work with you on your budget to determine what might gain you more consumers.

Orlando Advertising Agency Suggestions on Local Branding

SEO Orlando may tell you that local branding is just as important as getting your name out there online. In fact, if you have a local following it can be easier to start making waves online. Still, there are things to do online like making videos that are associated with your brand. Anytime you visit another site make certain to leave your information behind to help with brand recognition. Our Orlando marketing firm might even suggest that you try mass branding as one technique on a local market campaign in order to get the attention you want to have.

Contact us today to discuss how you can increase your SEO efforts!

Media & Analytics Media Analysis & Measurement Search Engine Optimization

Florida Marketing Agency, BIGEYE, would like you to know that SEO and SEM departments should be combined. In previous years, some advertisers ran their SEM and SEO separately. Yet, there is a fine line in which both concepts overlap. Companies like any Florida SEO Company have to determine where the overlap is and whether the overlap is being managed appropriately with a marketing campaign. One example is keyword usage, where a word might drive PCP ads well, so there is an opportunity to use it in SEO for organic rankings.

Florida SEO Company Explains SEO

Florida SEO Company offers SEO or search engine optimization of websites. It is a concept where keywords are used in online content such as the website, blog, and other avenues in order to drive visitors to your site through the search engine. Google sets the rules for how search engines will rank pages and websites in the search results. A company such as the Florida Marketing Agency can devise content that meets the rules, as well as focuses on which keywords are likely to be searched and therefore get you into the top page rankings.

Marketing Firm Orlando Talks about SEM

SEM is search engine marketing. It is as the Florida Marketing Agency stated above: a concept that works closely with SEO. The idea is the same as SEO in which you or a professional, such as those with Florida SEO Company, uses keywords to drive consumers to your business. The difference is that SEO uses search results, whereas SEM is about a marketing campaign. The keywords are highly selective such as one or two in an ad in order to make certain the consumer will have an interest in the advertisement. The Florida Marketing Agency researches the terms to find the best both in SEO and SEM for your site.

If you’d like help setting up your SEO and SEM programs, contact us today!

Campaign Creation & Development Creative & Production Performance Reporting Search Engine Optimization

Ecommerce businesses are different from service websites. Any website that actually has the products for purchase online, where you receive payment through a shopping cart, is an ecommerce website business. Ecommerce marketing is going to be different in terms of marketing too. Florida marketing agency might suggest a few press releases should be issued on your site. Press releases are handy tools for any web business. It tells the visitor more about your company, what you might have reached, and gets you into Google News. A creative marketing agency certainly finds these helpful when growing brand recognition.

Creative Marketing Agency Defines Ecommerce

In terms of eCommerce, you can often have a local website and then those that reach globally. Ideally, you might want to start locally with a company such as the Florida marketing agency where they understand the local Florida market. From there, you can utilize the creative marketing agency to grow your company on a national basis. With localized marketing, Florida marketing agency would target keywords such as Orlando, Florida, and other cities pinpointing where you sell. Nationally, the keywords on the site would be different.

Orlando SEO Company Tips for Ecommerce Marketing

There are certain things consumers really like to see. They include discounts and coupons. The right Florida marketing agency may tell you that always offering a discount or promotional coupon on your items will gain a better consumer following. Additionally, a creative marketing agency can help you determine the type of campaign to launch with these discounts. Building an online business is all about trust. You are asking the consumer to trust you; therefore, whenever you provide marketing you want to make certain it is something they will appreciate and something that can help them save money. Consumers quickly realize they want to prefer a site with discounts that ships quickly.

Ready to kickstart an eCommerce marketing strategy for your brand? Contact our team of experts today to get the conversation started!

Media & Analytics Media Analysis & Measurement Search Engine Optimization

Orlando Creative agency, BIGEYE, can provide marketing help to your company. Our creative marketing agency feels it is important to define some of the tools you may come across on the internet to help with SEO and SEM. A common term you may see is Analytics Tools, but what are they, how can they help, and how do you interpret them? BigEye has defined the keyword phrase here for you.

Creative Marketing Agency Goes Over Web Host Analytics

Analytics Tools or web analytics are a measurement in which an analysis of internet data is provided to you. Web hosts provide you analytics based on your website performance. If you see a poor rating with your web host analytics, it is time to get help from a place like Orlando Creative agency, BIGEYE. Our creative marketing agency can utilize analytical data for market research in order to provide suggestions in how to improve your current website. It is not just about traffic views, but whether your current advertising companies are working and in what market they are working best. BIGEYE is not just a company for local marketing, although we do a considerable amount of local businesses.

Florida SEO Company Promises to Increase Analytic Results

With BIGEYE, you will have tools at your disposal to analyze your website or marketing campaign performance. You will also have qualified professionals helping you through this Orlando creative marketing agency. [quote]Our agency can assess the effectiveness of your website as a starting point before estimating how the traffic can be changed after creating a new marketing campaign.[/quote] We can even estimate one new advertisement’s success by utilizing analytics tools. Google offers tools to website owners, but unless you know how to change your website with a better marketing campaign the tools will not be as helpful.

Contact us today to discuss analytics tools more in depth!