Pet marketing in 2020: Consumer confidence may have waned, but pet owners still spend money on their dogs, cats, and other pets. COVID-19 has generated plenty of concerns about health and finances all over the world. This global pandemic may have initially begun when the virus jumped from an animal to a human host. On …
Online Pet Marketing During and After the COVID-19 Crisis Read More »
Find out how the coronavirus pandemic has impacted pet product sales, and how your pet product marketing can take advantage of opportunities. In the past, marketers thought of pet product marketing as reliably recession-resistant. According to Pet Food Industry, an industry journal, that proved true both after 911 and during the Great Recession of 2008. In …
The pet industry has never been more competitive. Here’s what you need to know about making pet product videos that engage audiences. It’s hard to understate the affection people have for their pets. According to the American Pet Products Association, the pet industry now averages more than $99 billion annually in sales, and is one of …
How to Create the Most Compelling Pet Product Videos Read More »
Don’t knock influencer marketing when building your strategy for pet products. This type of marketing amplifies word-of-mouth marketing through social media. Do you trust a random TV actor pitching a product? What about a celebrity pitch person — someone you’re familiar with? Would you trust this person more? How about a close personal friend whose opinions you …
Don’t Ignore Influencer Marketing for Your Pet Products Read More »
Pets have graduated to full-fledged family members. Here’s what brands need to know to ensure their pet product marketing is keeping pace. Pets aren’t really pets anymore. Today, many people are more likely to regard themselves as “parents” rather than “owners” of their animals — and they want the very best for their children. Pet …
Not a Pet, But a Family Member: The Evolution of Pet Marketing Read More »
