Podcast

With an eye on the future, we talk with Thomas Klaffke, an expert in identifying and interpreting consumer signals. As Head of Research at TrendWatching, Thomas explains the process of mapping out global, meaningful consumer trends and insights. We also discuss Business of Purpose, a new platform for business professionals which Thomas also leads – and what a societal shift from carefree consumerism to a more purpose-driven economy will mean for the future of brands and commerce.

Trends are the currency of our cultural lives in a global economy built on cycles of disruption and innovation. For the first episode of season 8, we’re joined by Dr. Devon Powers, the author of On Trend: The Business of Forecasting The Future. Devon shares her insights about the global agencies and professionals whose job it is to identify, explain, predict, and manufacture consumer trends. We discuss how these patterns can influence how we all live, work, play, shop, and learn. 

Coinciding with the launch of Bigeye’s new website and #TheBigeyeLens campaign, this week’s episode explores connections between human eyesight and trend forecasting. We’re joined by two guests: Doctor of Optometry, Dr. Amanda Stebbins in Orlando, and Thomas Klaffke, the Head of Research at TrendWatching, based in Berlin, Germany. With an eye on the future, we hear about the latest advances in correcting vision, and how COVID has accelerated disruptive innovations in retailing.

Dubbed “the busiest man on the internet”, Tim Hwang joins us to discuss his book, Subprime Attention Crisis. Tim explains how and why he believes the programmatic display advertising ecosystem resembles financial markets prior to the subprime mortgage crash of 2008. We talk about security vulnerabilities when sharing ad data, geofencing, and Washington’s increasing scrutiny …

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Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she’s learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie’s framework …

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Celebrating Pride month, our guest is Graham Nolan, an agency communications expert and the co-chair of Do The WeRQ, an organization on a mission to increase queer creativity and representation within the advertising industry. Graham shares his own coming-out story and explains why Gen Z’s digital natives are the most DEI-aware cohort ever. We discuss …

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Melina Palmer is a Behavioral Economics consultant whose podcast, The Brainy Business: Understanding the Psychology of Why People Buy, is listened to in over 160 countries. We discuss Melina’s new book, What Your Customer Wants and Can’t Tell You, and how advertising professionals can benefit from understanding concepts including framing, priming, and herding. Melina provides …

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