Real Estate

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Geofencing is here & will revolutionize multifamily marketing

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Update, November 2019: Geofencing for Real Estate Marketing: Three Techniques for 2019 and Beyond We hope you found our geofencing post informative. To help you put what you’ve learned into practice, let’s drill down to some specific geofencing techniques you can use to generate real estate leads. Build geofences around local banks and mortgage lenders. You’ve heard the …

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Why you need a multi-family marketing agency to transform your brand

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Over the past decade, 9 million households have entered the renters’ market, catapulting the property management business into a $73 billion dollar industry according to Forbes. The good news is that you don’t need a multi-billion dollar budget to get in on the action. A single-family or multi-family marketing agency can help small- and medium-sized …

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Apartment hunting just got easier: Listing your dream pad online

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While real estate agents often provide a level of expertise, legal advice, and support, they also add a third-party, middle layer that many businesses and consumers want to avoid. As more and more people prefer to (and expect to) take a “DIY approach” to real estate, an influx of apartment listing and direct-to-consumer sites have …

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Nursing home marketing & print ads go hand-in-hand

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If we were to tell you that print ads go hand in hand with nursing home marketing, you might be tempted to reach for a joke about the slow decline of the print industry and aging clients’ reticence to adopt new marketing technology. It’s true that print ads do perfectly complement and support nursing home …

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And the Oscar goes to… Cinema ads for multi-family properties

Leave a Comment / Active Adult & Senior Living, Real Estate / By

The average movie theater has approximately 200 to 300 seats filled with local residents, business owners, and future tenants, making it prime real estate (pun intended) to kick off a unique property marketing campaign. Cinema advertising, or the local advertisements that run before a movie screening, are a powerful way to increase exposure for your …

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3 tips to improve your nursing home content marketing

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It’s easier than ever before to find reviews, read about patient experiences, and shop for nursing homes. The market is changing, so your content marketing strategy should also. Digital natives are accustomed to having information at their fingertips and immersing themselves with a brand in the digital environment before making a choice. Because choosing a …

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Read why your apartment complex needs direct mail services

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In a world that’s always on, people are starting to feel nostalgic for the good ol’ days. Just look at the fashion retail industry for evidence. When the ability to buy and sell clothes online exploded into the market, e-commerce drove more than one brick and mortar retailer out of business. Today, many e-commerce sites …

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Real estate profs: Our PPC advertising can decrease your CPC

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We already told you that search optimization is a critical success factor for real estate marketing. What we didn’t tell you was that our PPC advertising agency can actually lower the cost of your CPC campaigns. It’s vital to utilize natural as well as paid channels to reach people who are researching housing options. The trick is …

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Targeting multi-family property residents with SEO services

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The top 4 reasons you need SEO services to unlock multi-family property marketing When people search for multi-family property residences and real estate listings, first consideration often goes to … well… the first listings they find. This is especially true in regions where there is plenty of supply, or where first time lessees are entering …

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Content Strategy Tips for Real Estate Agents You Need To Know

Leave a Comment / Branding, Content Marketing, Creative & Production, Real Estate, Strategy & Positioning / By

You’ve read our previous post about the importance of content strategy for real estate agents, and you’ve decided it’s time to get started in growing your business through content marketing.  But, this beckons another important question:  What types of content should you provide? In tackling this question, it is important to look to matters of …

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